Pre-Event Workshop


Photo: Discussion at a recent Ai event

Mega Event will offer free pre-conference sessions from 1:30pm to 5pm on Tuesday 20th of August. Those not attending the Mega APAC conference may register for them free-of-charge. Scroll down to see the pre-conference agenda, as well as to register.

WORKSHOP 21st Century Ancillary & Loyalty Technology with 
  


21st CENTURY ANCILLARY & LOYALTY TECHNOLOGY WORKSHOP
Overview (Session took place from 1:30pm-5pm on Tuesday 20th August)

In this workshop we explored new ways to use relevance driven marketing to more precisely target communications to your customers. These targeted communications are proven to have higher response rates and improve customer service, increase customer engagement and drive ancillary revenue. The workshop was organized by Loyalty Partner Solutions, a leading provider of customer engagement and loyalty management solutions to the travel and coalition loyalty markets.

Specifically, in this workshop allowed participants to:

  • Learn how technology can support airlines, airports, hotels and car rental companies in engaging customers with relevant offers and information
  • Learn how your company can gather and use location data to improve customer offerings
  • Experience state-of-the-art loyalty and ancillary technology live in a demo that will take us on a guided tour of the hotel
  • Design and discuss specific use cases that are relevant to you
     

WORKSHOP AGNEDA

13.30-14.00:
Registration & Check-in

14.00-14.15:
Welcome Remarks, Introductions & Overview of Objectives
• Klaus Kohler, Director Sales & Business Development, LPS

14:15 - 14:45:
Technology & Trends:  Driving Customer Engagement & revenue 
• David Glantz,  Head of Pre-Sales & Marketing, LPS

14:45 - 15:15:
Hands on Part 1:  Experience what your customers could benefit from with the latest technology!
Delegates & LPS Team will take a walking tour of the hotel to experience the beacons technology

15:15 - 15:45:
Coffee Break & Networking

15.45-16.15:
Hands on Part 2: Practical examples of offers and personalisation
Delegates & LPS Team continue the walking tour

16.15-16.45:
Design Session:  Take what you've learned and help design relevant ideas for your customers!
Delegates & LPS Team continue the walking tour

16.45 - 17.00:
Summary & Wrap Up
• Klaus Kohler, Director Sales & Business Development, LPS

Networking Reception (Held Jointly with the Mega APAC Conference)