FFP LOYALTY SEMINAR l FRANKFURT/BAD HOMBURG :: 7 OCTOBER   

    Loyalty Accounting Driving Business Realities (IFRIC 13)

New Loyalty Accounting Standards Affect Strategic Management & Profit Statements

The bulk of the International Financial Reporting Standards (IFRS) that will affect loyalty programs are contained in the new IFRIC 13 Customer Loyalty Programs interpretation that became mandatory for annual reporting periods beginning on or after 1 July 2008. To put it into perspective, these new rules are already a reality in Australia and so Qantas Airlines complied with them. The impact on Qantas's bottom line for doing so was a downward restatement of its profits by a staggering AUS$555 million.

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ANCILLARY REVENUE AIRLINE CONFERENCE 2008 l BUDAPEST :: 19/20 NOVEMBER

    From legacy to low cost - find your hidden ancillary revenue zen!

Airlines Seek Balance between Fees, Value and Incremental Merchandising

Low Cost Carriers continue to develop winning ancillary revenue opportunities through un-bundled fares that transparently pass along transport costs to the customer, such as baggage, while delivering value in terms of low fares. LCC websites have become virtual marketplaces for relevant offerings such as travel insurance to just about anything that their captive traveling audience will buy at a handsome profit.

However, traditional or "legacy" carriers, burdened with complex costs and a soft market, struggle to introduce similar un-bundled-fare ancillary strategies. How long will passengers tolerate premium "legacy" pricing coupled with add-on service costs?

The original Ancillary Revenue Airline Conference or ARAC returns in Fall 2008 with brand new content and a two tier "Core Content" and "Advanced Learning" system of presentations. This year ARAC will tackle the sensitive issue of legacy fare un-bundling - including a free how-to workshop hosted by ATPCO to improve the current practice. ARAC 2008 will feature Core Content agenda sessions that offer something for everyone, from executives wishing to learn more about ancillary revenue, to those seeking to add to their existing knowledge. Parallel Advanced Learning agenda sessions will be available for the first time which are designed for those already engaged in the ancillary revenue movement.

Airline executives will learn how to improve existing ancillary revenue methods to produce more sales. Topics will feature new products, or introduce enhancements, that represent the next step for ancillary aware airlines.

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