Agenda & Presentations Request
Photo: Annual Party with Elite Marketing Group at Co-Brand Conference, Wilmington
Co-Brand & Travel Rewards 2019 was the 5th annual event dedicated to best practices for co-branding credit cards and for forging co-brand and travel reward-related relationships. The theme for 2019 was 'Engagement, Experience and Execution" from best practice in how to structure your co-brand and travel rewards program to innovative ways to drive card spend and the practicalities of delivering. With lessons from markets outside of North America and front-line experts sharing their insights, Co-Brand and Travel Rewards 2019 was a must attend!
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AGENDA
Pre-Day- Monday, June 3rd, 2019
3:00pm - 6:00pm
Pre-Conference Roundtable - Ensuring your Card Rewards are Secure from Fraudsters & Gamers
6:00pm - 9:00pm:
Welcome Reception
Day 1- Tuesday, June 4th, 2019
8:00am - 9:00am:
Registration, Breakfast & Networking
9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Madeleine Anderson, Executive Chairman, Co-Brand & Travel Rewards Conference 2019
9:10am - 9:40am:
As brands work together to deliver a 1st class customer experience, do customers still value their co-brands?
• Joe DeNardi, Managing Director, Stifel
9:40am - 10:10am:
Regulations: what to watch out for in the US, including PSD2, GDPR, SCA and CCPA
• Madeleine Anderson, Director, Company Evolution
10:10am - 10:40am:
The Blockchain myth: What to really expect from blockchain advances in the card issuing industries
• Thom Kozik, Chief Commercial Officer, Loyyal
10:40am -11:20am:
Coffee Break & Networking
11:20am - 11:50am:
The reality of rising consumer expectations: Why co-brand partnerships need to reimagine their role across the entire travel ribbon
• Aaron Dauphinee, Customer Engagement & Loyalty Consultant, Bond Brand Loyalty
11:50am - 12:30pm:
Panel Discussion: Driving partnership alignment through the negotiation/contracting process
Moderator:
• Crystal Kaldjob, Associate, Morrison & Foerster
Panellists:
• Trevor Salter, Associate, Morrison & Foerster
• Marc Berman, Senior Consultant, Kobie Marketing
• Dave Canty, Founder & Principal, GenZLoyalty
• James McClain Jr, Assistant Vice President Travel & Entertainment Segment Lead, Barclaycard
12:30pm - 2:00pm:
Lunch & Networking
2:00pm - 2:40pm:
Panel Discussion: Expanding the role of partner acquisition
Moderator:
• Madeleine Anderson, Director, Company Evolution
Panellists:
• Göksel Manav, Marketing Manager, Turkish Airlines
• Driss Belmadani, Manager Loyalty Partnerships, JetBlue Airways
• Jason Ware, former Assistant Vice President CRM & Loyalty, L’Oreal Paris
• Janee Wilson-Key, Director US Cobrand Credit Card Program, IHG
2:40pm - 3:05pm:
Innovation in co-brand credit card marketing
• Andrew Davidson, SVP Chief Insights Officer, MINTEL
3:05pm - 3:30pm:
Innovations in product design
• Chip Baker, Managing Partner, Summit Path Partners
3:30pm - 4:10pm:
Coffee Break & Networking
4:10pm - 4:35pm:
Building tomorrow’s co-brand cardholders through installment plans
• Rob Borden, Vice President Commercial, Uplift
4:35pm - 5:00pm:
Beyond co-brands and points transfers: Strategies for travel brands to drive revenue and create customer value together
• Kyle Armstrong, CEO, Ascenda
5:00pm - 5:30pm:
Networking Reception together with Champagne Toast
6:00pm - 9:00pm:
4th Annual Offsite Party sponsored by Elite Marketing Group
Day 2- Wednesday, June 5th, 2019
8:30am - 9:30am:
Breakfast & Networking
9:30am - 10:00am:
View from the frontline
• Mark Mullinix, Head of Loyalty Strategy, Ascenda
interviewed by
• Steve Arsenault, Travel & Hospitality Vertical Lead, Kobie Marketing
10:00am - 10:30am:
Brands delivering 1st class customer experience
• Dara Giammalva, VP Marketing, Elite Marketing Group
10:30am - 11:10am:
Coffee Break & Networking
11:10am - 11:40pm:
Smart Contracts 101: Peer to peer ecosystems for the travel industry
• Noah Marconi, CTO, Tag Innovation
11:40am - 12:00pm:
Closing Remarks
• Madeleine Anderson, Executive Chairman Co-Brand & Travel Rewards Conference Chairman 2019
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