Ai Video: How data is shaping loyalty 2.0?

First Published on 10th October, 2017

Are members of a loyalty program associated with a low-cost carrier also relatively low spenders? How to engage infrequent flyers and make the most of their everyday spending?

Finding answers to such questions and in fact, even overcoming traditional ways of engaging and operating loyalty programs, isn’t an erroneous belief. Hong Kong Express Airways’ reward-U program is one such example. From no member, no 1st party data to 1 million members in 16 months to gearing up for loyalty 2.0, the journey has been quite an eventful one for this loyalty program.

“Starting a loyalty program is always difficult considering that there is no data. But we are 16 months old now, we have been accumulating data, spending patterns etc. We are getting a picture of what people are doing. The association with a low-cost airline doesn’t mean that our members are low spenders. They are high spenders,” says Hong Kong-based CEO Steven Greenway. He spoke to Ai’s Ritesh Gupta about loyalty 2.0.

 

Hear from experts about the futurel of loyalty at the upcoming 8th Mega Event Worldwide, to be held in Palm Springs, CA, USA (29 November – 1 December, 2017).

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Editorial: Personalisation at scale –what’s the journey like? +

    First Published on 20th October, 2017 Ai Editorial: How an organization that has embarked on a journey to personalise every interaction is going about the same? Ai’s Ritesh Gupta gains Read More
  • Ai Video: Taking off as a digital travel enterprise? +

    First Published on 11th October, 2017 How can airlines make the most of data and focus on retailing? A section of the industry asserts that it is time for airlines Read More
  • Ai Video: How data is shaping loyalty 2.0? +

    First Published on 10th October, 2017 Are members of a loyalty program associated with a low-cost carrier also relatively low spenders? How to engage infrequent flyers and make the most Read More
  • 1
  • 2
  • 3
  • 4
  • 5