Ai Video: How can airlines embrace "digital agility"?

First Published on 8th February, 2018

Airlines, like any organization that is vying to make every customer interaction a meaningful one, have to ensure they gear up for digital transformation in an earnest manner.

One of the challenges that a process-centric business like running an airline often face is how to deal with change. This includes streamlining of the organizational structure i. e. how various work roles and responsibilities are delegated, controlled and coordinated as well as making the most of microservices application architecture, APIs etc. So how can airlines refine their processes or digital assets, most specifically the ones that deal with passenger journeys? How to go about accepting payments via a new alternative payment method - for instance, testing WeChat or Alipay payment options with the elite members of an airline.  

“There is a lot of pressure on airlines to deliver new experiences to passengers,” acknowledges Kevin O’Shaughnessy, CEO and co-founder, Indigo.gt. So there is a constant need to evaluate mobile interfaces, web interfaces, and even service touchpoints. In this context, there is reference to “microservices”, an approach under which applications are broken down into smaller, independent services, that are not dependent upon a specific coding language. Eventually there is synergy in the application development process. This airlines or travel e-commerce end up having more flexibility over operations and deployments.

When it comes to changing the way purchasing flow works or the check-in process, these tend to be relatively big IT projects. But when it comes to aspects like microservices, O’Shaughnessy contemplates the possibility of appointing a project manner, responsible for “getting something done quickly and get out of the door in an agile way”. This is an interesting approach to product development for the airline project manager. So consider the option of “microservices for your own project”, in addition to big IT projects and other approaches to IT set up, he added. “In case of a quick (and a fairly smaller) project, one could possibly turn to microservices (so typically a case of a software development for one service, might be an API or plug into something else) and chances the airline IT team already using associated services. So it could be about finding a way to running an experiment quickly,” explained O’Shaughnessy.

 

Hear from experts about optimising digital assets at the upcoming Ancillary Merchandising Conference, to be held in Edinburgh, Scotland this year (9-11 April, 2018).

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