Using Digital to get ahead in ancillary & merchandising - Ancillary Merchandising Conference

Date: 09 Apr 2018 - 11 Apr 2018    Location: Edinburgh, Scotland    Delegates: 150+

Photo: Edinburgh, venue of the 12th Ancillary Merchandising Conference

Ancillary revenue and merchandising rescued the profitability of many airlines and travel retailers. Without the likes of baggage fees, margins of 10% and higher would not have been achieved. But, the airlines and travel retailers that will get ahead in our new digital age will be the ones which invest both in generating more ancillary revenues and using those profits to deliver a better customer experience. From giving people more reasons to travel, to making the end-to-end journey an experience to remember, this is all made easier by our increasingly digital world. However, many in the travel industry are not well-placed to take advantage of what digital offers. The Ancillary Mechandising Conference will help you understand the opportunities in digital– from automated commerce to how to drive people to all of your products and services.

The theme for the 12th Ancillary Merchandising Conference (AMC) is "Getting ahead in the Digital Age." Register now to secure your place. Some of the 2018 Hot Topics to be covered are listed below.

Early disconted registration by credit card of $399.00 USD (airlines & hospitality/travel providers) and $899.00 USD (vendors & consultants) is available through Friday 9th of February. Notes: Registration is $100 USD additional for payment by bank transfer.

Getting Ahead in the Digital Age

♦ How Car Hire, Travel Insurance & Hotels - the “big three,” are making a come back as a source of ancillary revenue.
A-commerce – we’ve moved from e-commerce and m-commerce to Automated commerce. How can it add to the customer experience and optimise sales?
♦ Are you offering an end-to-end customer experience – to get people to engage with your brand, are you offering a experience that people can enjoy?  Is the Super PNR the answer?
Level 3 NDC – with many airlines shouting that they are level 3 NDC compliant, what is it and how does it impact their merchandising?
Merchandising in the travel agent channel - is NDC delivering or is it now all about direct connects?
Sustainability and Transparency – great retailers tell a story and make sure their brands connect with their customers.  Is the travel industry doing enough?
Website Design and Optimisation – who is getting their website right for merchandising and ancillaries?
Tech Transformation – digital has been around for years, but the travel industry is still very analogue.  How can you get connected and understand the tech transformation that is underway and use it to deliver better ancillary revenues and merchandising?
Predictive Analytics – Big Data and personalisation are already here. How can you best use them without it becoming too much or “big brother” is watching?
Regulation and GDPR – like it or not, governments around the world are looking at the rules governing digital and moving to regulate. The EU's General Data Protection Regulations (GDPR) will come in to force after the conference for all companies globally and it is just one set of a major shift in the regulatory environment. Are you prepared?
Digital Integration – with many airline and travel systems still being “analogue,” how can you get digital and analogue systems to talk to each other and deliver for your customers?
Getting the back-end logistics right – several airlines in 2017 suffered major computer outages. The back end logistics are not the sexiest of topics, but are key to delivering day in, day out, for customers.  Who’s getting this right and what are the lessons to learn from them?
Facebook, Google, Amazon and Apple – great retailers and already ahead in the digital world – will they decide that 2018 is the year to come after a share of the travel market?


Photo: Hilton Grosvenor Edinburgh Hotel venue of Ancillary Merchandising Conference

Conference Venue & hotel bookings:

Address: Grosvenor Street, Haymarket
Edinburgh, EH12 5EF
Scotland, United Kingdom
Phone: +44-131-2266001

Our preferred group rate of 115 Pounds plus tax, including Breakfast, is available by clicking on the "Book Now" button above.

Conference Agenda Thumbnail Outline:
Monday, 9th April 2018: 14:00-17:30 Pre-Event Session and 18:00-19.30: Welcome Reception
Tuesday, 10th April 2018: 08:00-18:00 Breakfast, Conference Sessions & Evening Reception
Wednesday, 11th April 2017: 08:00-12:30 Breakfast & Conference Sessions


Photo: Marc Rosenberg

Ai Events is delighted to announce that Marc Rosenberg, President of the Airline & Travel Industry Consultancy, STRATACONNEX and former VP Sales & Distribution at Air Canada and CEO of Air Canada Vacations, will be the 2018 Chairman of Ancillary Merchandising Conference. Marc is responsibe for putting together the agenda for the event, so if you are interested in speaking, he'd be delighted to hear from you.

Please click here to complete the online speakers form. 

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. For more details on sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo: Past Airline Information Conference

Companies which participated in 2017 included:
Note: The 2018 list will be published soon and is expected to be similar to 2017's list below.

Activities Bank
Aegean Airlines
Aerolineas Argentinas
Air Astana
Air Berlin
Air Canada
Air Europa
Air France-KLM
Air Transat
AirGateway GmbH
Airline Information
Albastar Airlines
American Airlines
Avis-Budget Group
Branchspace Limited
British Airways
Brussels Airlines
Chubb Travel Insurance
Collinson Group
Comtrade Digital Services
Deutsche Lufthansa AG
El Al Airlines
Etihad Airways
EUROP Assistance
Expedia Affiliate Network
FEXCO Merchant Services
Frontline Performance Group
Google / ITA Software
Hainan Airlines
HitchHiker GmbH
Holiday Extras
Holiday Taxis
Hotelbeds Group
Ingenico ePayments
Intent Media
Japan Airlines
Jet2 Holidays
JR Technologies
Melia Hotels
Musement S.p.A.
Newshore Servicios Globales S.L
OpenJaw Technologies
Pegasus Airlines
Qatar Airways
Rentalcars Connect
S7 Travel Retail | S7 Airlines Group
SAS Scandinavian Airlines
Saudi Arabian Airlines
Singapore Airlines
Sirena Travel
Southwest Airlines
TAP Portugal
Tiqets international bv
Travel in Motion
Tripsta S.A.
TUI Group
United Networks
Ural Airlines
Viator (a TripAdvisor Company)
WOW air
Zen3 UK


Lead Sponsor