Free Ai Events Webinar Recording - Ai Events Virtual Lions Den Pitching Contest: Ancillary Revenue

Date: 28 Apr 2020    Location: On-Demand Webinar    Delegates: 100+

Post Event Free Recording

With a great turnout, exciting products and worldclass pitches, this Virtual Lions' Den was the place to see some of the latest solutions to enable airlines and travel companies to generate more Ancillary Revenue.

This fast-paced session, took place on-line on Tuesday, April 28th, and featured 4 innovative companies pitching their ancillary revenue-related solutions for 5 minutes each to our esteemed panel of "Lions" (judges), all of whom have extensive ancillary revenue experience. The pitching companies then faced 5 minutes of questioning by the Lions. At the end of the pitches, the Lions chose the Best Pitch and the Best Product of the day.

To see which companies pitched in this contest, check-out the tab above for "Pitching Companies." The judging panel can be found below.


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Our Ringmaster

Chris Staab

Chris co-founded Ai Events as Airline Information back in 2005. He then led the company to run the first airline industry conference dedicated to Ancillary Revenue generation in 2007. Since then, in putting together conference agendas and sponsorships, he's heard hundreds of pitches from ancillary revenue-related start-ups.
Our Lions:

Lion #1
Sinead Finn is Director of affinnity, an ancillary revenue focused consulting firm. Having helped develop and led Ryanair's Ancillary Revenue program as that airline's Director of Commercial Revenue and Head of Sales and Marketing Europe, Sinead is considered one of the founders of the Ancillary Revenue movement.


Lion #2
Madeleine Anderson has been the Executive Chair of Ai Events' conferences in 2019 and 2020. She ran British Airways' Executive Club and has done work for many other airlines from to Emirates, as well as for hotel brands and retailers. She brought to this Lions Den decades of experience selecting vendors for airlines and travel companies.


Lion #3
Iztok Franko is the Founder of, which helps travel marketers be better at e-commerce and digital marketing by providing them quality, in-depth content and consulting services. He is also a host of the Diggintravel Podcast. Iztok started his career in IT and later became CMO/CIO for Adria Airways, a Star Alliance member, and later CMO of a global online rent-a-car company.

Lion #4
Marc Rosenberg is the founder of STRATACONNEX, a firm that focuses on distribution strategy, passenger sales, ancillary revenue, merchandising and GDS contracts. Marc's extensive executive experience includes being VP Sales & Distribution at Air Canada, President of Air Canada Vacations and President of Galileo Canada, among many other senior management positions.

Special Guest Presentation By:


Kevin O'Shaughnessy, Co-host of the Dublin chapter of Travel Massive, is the founder of Indigo, the search and reservation platform for airport-to-city transport services. He later founded CityHook, a user application built on the Indigo Platform. No stranger to pitching, Indigo is supported by NDRC Launchpad, Wayra Telefonica, Tribal VC and Enterprise Ireland. We chatted with Kevin on the current ancillary landscape at airlines and travel companies, how it's impacted by Covid-19, and how he envisions its comeback.

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Pitching Companies

Pitching Company #1:
Voted "Best Pitch by the Lions


Pitching Company #2:
Voted Best Product by the Lions & Winner of the popular vote

Pitching Company #3:


Pitching Company #4:


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Lions' Den Winners

Popular Vote winner and Lions' Choice for Best Pitch:

Lions' Choice for Best Product:

Congratulations to our Den winners and thanks to all for participating.


Click Here to View Full Den Session