30th September, 2020
Customer interactions – both at the offline and digital level – are evolving at a rapid pace. The blend of what customers are expecting and the ongoing COVID-19 pandemic are paving way for contactless payment interactions.
Amazon has come up with a contactless way, Amazon One, for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium etc. The company is using custom-built algorithms and hardware to create a person’s unique palm signature. It is starting as an entry option at two of Amazon Go stores in Seattle.
The team at Amazon mentioned that palm recognition is considered more private than some biometric alternatives. One can’t ascertain a person’s identity by looking at an image of their palm. It also requires someone to make an intentional gesture by holding their palm over the device to use. Plus, in addition to being contactless, as Amazon asserts, counting on a palm as a biometric identifier puts shoppers in control of when and where they use the service.
Payment specialists have already focused on paying via voice, where one uses just their voice for instance, with Amazon Alexa and Amazon Pay.
How technology is shaping up at this juncture to support contactless or touchfree transactions?
Join experts and explore new trends in payments and fraud at Ai’s Airline & Travel Payment Summit - #ATPS Virtual Conference 2020:
20 - 22 Oct 2020