17th July, 2019
Mobile consumption patterns in general remain very exciting in China.
Ecosystems facilitate various daily activities and shopping requirements in a seamless manner. So a user doesn’t easily drop out from an ecosystem. The likes of Tencent and Alibaba continue to make rapid strides. There is plenty to learn from such extreme form of platform economies.
“They (Chinese companies and consumers) aren’t afraid of testing and embracing new concepts,” says Laurie Gablehouse, Global Head of Travel Solutions, Ingenico ePayments.
Indeed, as Laurie pointed out, Chinese consumers are more likely to adapt to technological innovations than travellers or consumers from other countries, say from Europe. China is shaping consumption patterns of global relevance.
The retail shopping/ experience on mobile has moved faster than the counterpart from the travel sector since the delivery of the product is different. “How has that crossed over into travel is still evolving,” said Laurie.
Convenience is clearly standing out as far as trends from China is concerned. It is all about instant gratification. Face recognition is one example of how companies are leveraging existing biometrics and will likely be taking them one step forward, authenticating and facilitating easier, faster, no-device-needed payments.
Hear from senior executives about mobile commerce in China and other Asian markets at the 8th Annual ATPS Asia-Pacific to be held in Penang, Malaysia (27-29 August, 2019).