Ai Video: Evaluating emotional engagement in loyalty
30th January, 2020
A range of KPIs are being explored when it comes to emotional engagement with a loyalty program.
Some areas that are being explored are:
- How are favourite brands described by loyal customers?
- What sort of qualities of positive human relationships brands need to emulate?
- How can new data models incorporate information about these valid questions?
Ai's Ritesh Gupta recently spoke to Piotr Kozlowski, Vice President Consulting, Services Sector, Airline/Travel Loyalty at Comarch about the same.
