Ai Video: Nurturing loyalty via positive emotion of being rewarded

6th December, 2019

Airlines are evaluating ways to sharpen their respective loyalty cycles, i. e. letting a member earn and burn faster. What makes the game interesting today is how airlines are looking at including members with relatively lower spend or loyalty currency in this cycle.

As airlines dig deeper, they are evaluating a couple of areas for redemption -

• How to make a loyalty program relevant to the entire spectrum of members, depending upon how frequently they travel or how much they spend?

• Offering non-core redemption in order to diversify - a choice of merchandise, gift cards, experiences etc.