Email - a vital data source

First Published on 13th January, 2017

 

Each email address is a unique identifier, and can pave way for creation of targeted profile and personalisation, says Dwight Sholes, Senior Consultant, Travel and Hospitality, Return Path.

Email can result in winning over micro-moments, an aspect that is so crucial today in the fragmented travel planning and buying journey.

From online and offline receipts to travel itineraries and brand preferences, the inbox is becoming a go-to source for business intelligence. In fact, email today offers value beyond marketing. 

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Editorial: Assessing building blocks for becoming a platform-enabled retailer +

    First Published on 14th November, 2017 It is imperative for airlines to be in as many winning digitally connected ecosystems as possible, while protecting their value add. Either you will Read More
  • Ai Video: Is being process-centric really a hindrance to being a retailer? +

    First Published on 7th November, 2017   Operations and safety have always been high on the agenda of those running an airline. In this context, if airlines have rather been Read More
  • Ai Editorial: Accepting payments via WeChat Pay and Alipay – are you ready? +

    First Published on 3rd November, 2017 Ai Editorial: Specialists point out that if a merchant isn’t being able to accept payments via WeChat Pay and Alipay then the acquirer needs Read More
  • 1
  • 2
  • 3
  • 4
  • 5