Email - a vital data source

First Published on 13th January, 2017

 

Each email address is a unique identifier, and can pave way for creation of targeted profile and personalisation, says Dwight Sholes, Senior Consultant, Travel and Hospitality, Return Path.

Email can result in winning over micro-moments, an aspect that is so crucial today in the fragmented travel planning and buying journey.

From online and offline receipts to travel itineraries and brand preferences, the inbox is becoming a go-to source for business intelligence. In fact, email today offers value beyond marketing. 

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Editorial: Botnet attacks on loyalty programs, how to negate them? +

    First Published on 21st July, 2017 Ai Editorial: Airlines need to guard themselves against data server breaches, malware or phishing programs in order to protect a loyal traveller’s login credentials Read More
  • Ai Editorial: Taking NDC forward – stabilize the schema for all +

    First Published on 19th July, 2017 Ai Editorial: NDC data standard is not only an airline topic. It also affects the travel industry across the board. Considering that there was Read More
  • Ai Video: Using APIs to monetize trip experience beyond flights +

    First Published on 17th July, 2017 Travel e-commerce players, including airlines, hotels, intermediaries etc. are finding ways to connect and access inventory and sales systems via application programming interfaces (APIs). Read More
  • 1
  • 2
  • 3
  • 4
  • 5