Ai Video: Why NDC and ONE Order need to be considered concurrently?

 

11th June, 2019

A number of critical issues related to change management are being raised as airlines look at being in control of the offer, looking beyond offering a seat or air ancillaries and even serving passengers as per the intent/ context, right from making the offer to being ready to serve passengers throughout their journey.

As for offers, the plan is to reach all the sales channels, direct and indirect, and offer the same services to the passenger through their preferred sales channel. NDC will continue to create e-tickets but once we move to ONE Order there will be no tickets. Moving from the offer, it needs to transition into an order management system for fulfilment and accounting. This is somewhat analogous to the concept of tickets and EMDs in the legacy, but in the Order structure, there are not the restrictions that are present with these electronic documents.

“Retailing procedures can be formed on the basis on the NDC Order even if PNRs and tickets and EMDs are still there,” says Alexander von Bernstorff, Director Airline Solutions at InteRES.

Alexander, who was in London recently for Ai’s Ancillary Merchandising Conference, explained that the NDC Order and a pure NDC-based retailing process result in data quality in a manner that offer relevance and engagement along the passenger journey can be enhanced. With ONE Order, such information is made available and all the amendments to it, in real-time to the accounting and other systems of the airline.

“The NDC Order is the central element of a modern retailing process, including heavily advanced merchandising. It has to be the master record (the single source of truth) – sync'd with accounting and other processes using ONE Order,” mentioned Alexander. As a specialist, InteRES has focused on how to do away with archaic tools and procedures, and managing the transition, with traditional PNR-based procedures facilitated till the point fresh retailing capabilities can be executive progressively.


By Ritesh Gupta

 

Check upcoming Ai Conferences dates or

Follow Ai on Twitter: @Ai_Connects_Us

 

Editorials

  • Ai Editorial: Fostering loyalty by being a superapp - airlines ready for it? +

    Kuala Lumpur, #MegaAPAC 21st August, 2019 Ai Editorial: Completing every transaction with one app is increasingly becoming common in Asia. How are airlines responding to such a trend, and in Read More
  • Ai Video: Countering mobile commerce fraud via continuous authentication +

    15th August, 2019 It is imperative for travel e-commerce companies to be ready for bots, emulators, malware etc. and be precise with their fraud prevention plan. As a specialist in Read More
  • Ai Editorial: Where is new digital currency, Libra, headed? +

    12th August, 2019 Ai Editorial: In an era where anything around personal information handling practices is being given a priority, the future plans for Libra are being probed, writes Ai’s Read More
  • 1
  • 2
  • 3
  • 4
  • 5