First Published on 9th May, 2018
Airlines are on look-out for ways to evaluate search and booking behavior on every channel they are associated with. A critical aspect of the whole exercise is to replicate every aspect of the experience that is being offered via direct channels and extend the same to 3rd party ones.
With IATA’s NDC XML standard, carriers intend to be in control of the offers they are able to make and distribute, and they can get closer to the same by leveraging insights from XML search and booking message streams coming in via the indirect channels. It is vital to assess how such intelligence is being banked upon for real-time decision-making: understanding market demand as it happens, promotional opportunities, flight schedules/ capacity adjustments etc. Data has to pave way for financial gains, be it via cost reduction or augmenting revenue generation, by understanding the performance of product and service offerings in detail.
So how is the industry making the most of XML / JSON APIs to exchange search and booking data? How has NDC played its part in understanding the performance of 3rd party channels via XML analytics?
Ai’s Ritesh Gupta spoke to Matthew Goulden, CEO, Triometric about the same.
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