Ai Video: Making data analytics accessible

First Published on 4th August, 2017

Travel companies can now count upon cloud-based XML API analysis that helps them in near real-time to understand inbound and outbound shopping traffic from the booking platform. Such cloud-based offerings are useful even for those e-commerce players whose data volumes do not justify major investment in infrastructure and skilled analysts, says Jonathan Boffey, Business Development Director at Triometric. So travel suppliers can access key operational metrics and count on data-driven methodology to improve upon the same.

“The objective is to make data accessible to smaller and specialised travel companies with less data volume, a wealth of shopping analysis to help them thrive in this competitive and margin sensitive business.”

Suppliers can assess areas like product fit, product availability (evaluating product issues, ensuring that inbound availability searches are being correctly returned), look to book ratios, market trends and buying behaviour as it happens, track bookings in terms of volume, product type and transaction value, gain an insight into the performance of the indirect distribution partners, what to change if performance isn’t up to the mark etc.  

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Video: Skyscanner gears up for differentiation, are airlines ready? +

    First Published on 22nd September, 2017 Shopping for flights tends to get mundane when travel e-ecommerce sites or apps come up with an overly generic or inconsistent presentation of product Read More
  • Executive Profile: Justin Lie, CashShield’s CEO on machine-automated fraud management +

    Real-time machine learning allows the system to identify fraud before it happens and also automates the entire fraud management process to completely eliminate the need for manual reviews, writes Ai’s Read More
  • Ai Video: Transacting via a chatbot in a seamless manner +

    Developments related to chatbots continue to intrigue. Not too long ago the utility of chabots was being questioned, about their ability to understand tone, language and intent or the value Read More
  • 1
  • 2
  • 3
  • 4
  • 5