Ai Video: How is web personalization shaping up?

First Published on 15th January, 2018

Computing power, algorithms, airline-specific IT offerings, front-end technology and customer profiling will lend a new dimension to personalization. The interplay of all these will come into play to deliver a relevant, contextual, personalised experience.

For instance, preparing for segmentation and profiling in order to identify a customer, counting on a bunch of contextual signals resulting from the user’s mobile device along predictive AI technology behind recommendations for travel means that a traveller would be exposed to messages or deals that they are likely to respond to. This will help in stepping up the probability of a conversion. Also, as Kenneth Purcell, CEO, iSeatz points out, front-end technology is making rapid advancement in the industry.  “This is significant in terms showing the different search results, how the entire page is rendered and paving way for segmentation all the way to user experience.  So looking at the APIs, all of this needs to support sorting of the inventory, that is being outsourced, is done in a way that it is relevant for the user and the front-end is a layer on top of it. This would include using 3rd party tools or working them in-house to set up front-end in a more personalised way,” says Purcell.   

E-commerce specialists point out that the efficacy of content management systems is also coming to the fore when it comes to managing, personalizing, publishing, viewing and comparing different page versions.

Follow Ai on Twitter: @Ai_Connects_Us

Editorials

  • Ai Editorial: Biggest question in risk management in payments - are shoppers happy? +

    First Published on 19th November, 2018 Ai Editorial: Data breaches/ stolen financial information, fraudulent transactions, account takeover (ATO)…merchants have to be at the top of their game to combat commerce-related Read More
  • Ai Editorial: Are indirect channels gearing up for “offer”-based selling? +

    First Published on 15th November, 2018 Ai Editorial: As much as carriers are gearing up to do their bit to capitalize on a passenger’s willingness to pay via offer optimization, Read More
  • Executive Profile: TrustaBit’s Saritta Hines on dealing with flight disruption via blockchain +

    First Published on 13th November, 2018 A flight disruption management solution based on blockchain has been worked out by TrustaBit to automate the notification and compensation process in the airline Read More
  • 1
  • 2
  • 3
  • 4
  • 5