First Published on 15th June, 2017
Is NDC starting to disrupt tightly integrated processes? Yes, there have been mixed reviews around the progress made by IATA’s standard, for instance, it is being pointed out that there was too much flexibility in the initial versions of schema and implementations weren’t the same. Today even some of the basic NDC messages are being re-factored. But then this industry has always been riddled with complexity, and now airlines are starting to look at the bigger picture – being in control of what they intend to offer, creation of that offer and serve the passenger at any stage of the journey via any touchpoint they desire to choose.
In fact, as much as technology is being re-assessed, it is also being acknowledged that being “siloed” doesn’t help and adopting a retail mindset is not just for the e-commerce people. As Mark Egan, VP, Business Development at Farelogix, various departments are coming together, and airlines are moving forward in an earnest manner.
What’s happening at this juncture is typical of innovation and technical evolution – blending the old with the new until the old becomes archaic. That’s how certain airlines are moving ahead with their airline distribution and merchandising technology - emerging platforms and messaging protocols are being bolted onto legacy airline systems. This paves way for capabilities such as personalisation, merchandising and dynamic offers.
Hear from experts at the upcoming Controlling Your Offer Symposium, featuring live demonstrations that take NDC, dynamic pricing, revenue management and merchandising to the next level.
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