2017 Mega Event Presentations

Photo: Mega Event 2017 In Palm Springs

Event Overview & Theme: Mega Event 2017 was held at the JW Marriott Desert Springs near Palm Springs, California. Mega Event was the place to make business contacts with executives managing Loyalty Programs, Ancillary Revenue Programs & Co-Brand Card Programs at many of the world's largest airlines and travel brands. It was aslo the place to be in order to learn, discuss & debate the latest trends and best practices in these areas. The 2017 theme was "To Boldy Go." Scroll down to see the 2017 Conference Presentations, which are available for downloading, as well as information about some of the event sponsors.

EVENT SPONSOR MATERIALS:



► Travel Loyalty Management
► Case Study: Heathrow Airport
► Case Study: JetBlue




► Hotel Decisioning Insights Case Study
► Loyalty Travel




► iFly Loyalty Platform


EVENT PRESENTATIONS:

New Opportunities:  Loyalty and the Infrequent Traveller
► Kristin Møllerplass, Head of Loyalty & Engagement, Norwegian Rewards
► Piotr Kozlowski, CRM & Marketing Consulting Director, Comarch

► Why Data is Key to Merchandising:  Top 10 items you must do to win!
• Gillian Morris, CEO, Hitlist

► After Air Canada: What next for the spin off model?
• Evert de Boer, formerly of Aimia & Partner, FFP Investment & Advisory 

► Are Business 2 Business Loyalty Programs Delivering?
• Marcus Puffer, VP Global Loyalty Strategy, IBS Software Services

► Pre-sale Loyalty & Data Driven Offer Personalisation
• Leigh Mehlman, Sr Mng Lifecycle Mkt & CRM, Exclusive Resorts
• Ethan Hanson, Director Digital Experience Strategy, Merkle

Exclusive Resorts Video:



► Merchandising the New Basic Economy Fares: Is this the way to manage the price challenge?
• Blair Koch, CTO & President USA, Datalex

► The Consumer’s Eye View
• Summer Hull, AKA Mommy Points/Boarding Area 

► Mobile Engagement: Converting loyalty to income
• Dene Johnson, AVP Partnerships, TD Bank
• Jonathan Silver, CEO, Engage People

► Payments: The missing link in your ancillary merchandising strategy
• Laurie Gablehouse, Consultant, Ingencio ePayments
• Kevin O’Shaughnessy, CEO, Indigo.gt

► Innovation: The next big opportunity for co-brands
• Kyle Armstrong, CEO, Kaligo Solutions

► IFRIC13 Revolutionised Loyalty Programs. What will IFRS 15 & US ASC 606 rules mean for your program?
• John Kryczka, Managing Director, PricewaterhouseCoopers

► The NDC Exchange: How to control your NDC messaging
• Ian Tunnacliffe, Principal Business Consultant, SITA

► How Co-Brands are Valued by the Marketplace
• Joe DeNardi, Managing Director Equity Research, Stifel 

► What the Data on Ancillary and Loyalty is Telling Us for 2018 and Beyond
• Jay Sorensen, President, IdeaWorksCompany

► Bank Travel Reward Cards:  Threat or Opportunity for Co-Brand?
• David Edwards, Director, Auriemma Consulting Group

► Everything You Wanted to Know About Ancillary Merchandising:  Research findings
• Mike Robinson, Product Marketing Manager, Amadeus

IdeaXchange: 3 Ideas that will radically change your ancillary & merchandising thinking & strategy!
► Thomas Baker, VP Strategic Partnerships, Clarus Commerce
► Kenneth Purcell, CEO, iSeatz

► Case Study: How AeroMexico is being bold today and preparing for the future
• Brian Gross, VP Digital Innovation, AeroMexico 
• Emilio Chacon, VP Ancillary Revenues, AeroMexico