Welcome to FFP Online Edition 11: Dec '07 - Feb '08
 |
February Update: IT Infrastructure Creates new Opportunities for Icelandair Saga Club Launched in September 1992 Icelandair Saga Club now operates as a profit center hosting a 75 % active membership base regularly redeeming points for flight and hotel awards. Read more.. |
|
| |
No coffee machines, no suitcases – but active and satisfied customers Eight flights, one reward – it is as simple as that with Germanwings’ frequent flyer program called "Boomerang Club". And it has to be that simple in order to preserve the low cost structure. What might have seemed to be a contradiction, investing in a customer loyalty program being a low cost airline, has been worth every effort and every spending. Read more..
|
Program Profile: Qatar Airways Privilege Club The programme was re-launched in January 2007 with a new brand and benefits, as well as a new qualification currency – Qpoints - that aims to align tier membership more closely with revenue contribution. The challenge for Privilege Club is to keep pace with the significant growth and product innovation of Qatar Airways and our focus is to do just that, on a variety of fronts. Read more.. |
|
 |
 |
|
Maximizing the Value of Customer Data By Steve Arsenault, Worldwide Sales Director (iLoyal), IBS The debate over the value of airline frequent flyer programs (FFPs) rages on, and will likely continue for several years. But, all industry experts agree these programs are the source of a large amount of customer data. FFPs have conditioned customers to self-identify at each transaction point and grant you permission to collect personal data about them – even beyond the data strictly needed to operate your program. Read more.. |
The New Economics of Loyalty Programs By Andrew Watterson, Director, Scot Hornick, Director, and Raj Lalsare, Principal of Oliver Wyman Frequent flier and other loyalty programs are evolving To exploit the new economics
of loyalty programs, companies must balance the competing
objectives of driving repeat purchases and generating
cash from partners. The key is to think of a program’s
rewards as a currency and tailor that currency for the
most profitable customers. Read more.. |
FFP Online is published jointly on a quarterly basis by Airline Information and Global Flight. FFP Conference and FFP Online are global copyrights of Airline Information. FFPNEWS.com is a registered URL of Airline Information. Reed Business Information (The Flight Group) provides electronic distribution and promotion through the Airline Business publication brand for FFP Online and FFP Conference. Articles for FFP Online are written by contributing airline personnel, travel and subject area specialists, and the writing staff of FFP Online. The opinions expressed by contributing writers do not necessarily express the opinions or policy of the owners and officers of Airline Information, Global Flight and Reed Business Information (The Flight Group). Comments or questions may be directed to the appropriate editorial and administrative staff listed below: |
Editorial Headquarters |
EDITOR-IN-CHIEF ADVERTISING AND DISTRIBUTION LETTERS |
