FFP 2008 Istanbul: 10-12 MARCH

FFP 2008 hosted over 300 delegates represented by 75 international airlines and the top experts and suppliers in the industry

FFP spin-off strategies, new international accounting standards, dynamic reward

management, emotional loyalty, mixed relationships with credit card partners, and

the need for loyalty currency itself were just some of the issues discussed at the

4th annual FFP Conference "Taking Loyalty to Financial Heights".

On this website you can download presentations from the conference at no charge and access white papers and the latest information from the industry's top loyalty solution providers.

Be sure to attend FFP EXPO which is fast approaching in Dallas on 13-14 May where the latest loyalty methodology, techniques, partnership strategies, and systems will be discussed and demonstrated by best practice airlines, loyalty programs and suppliers.

> Click here for more info in FFP EXPO 2008

PRE CONFERENCE: 10 MARCH 2008	FFP 2008 AGENDA

1300-1730 Carlson Workshop Presentations (4 Files): > Carlson Redemptions IST FFP > Carlson FFP Spin Off IST > Carlson Data Analytics IST FFP > Carlson Airline RelationshipBuilder IST FFP	Free pre-conference Workshop sponsored by Carlson Marketing Relationship Builder – US Airlines Results Spin-offs: Not for everyone Redemption Strategy Analytics - deliver the business results you need Call to Global Carlson Relationship Builder Facillitator: Luc Bondar, Global Vice President, Loyalty, Carlson Marketing






1900-2000	FFP 2008 Welcome Cocktail Reception Sponsored by IBS Software Services





DAY 1: 11 MARCH 2008	Chairman: Ravindra Bhagwanani, Managing Director, Global Flight

0845-0900 Welcoming Remarks - Roger Williams, Managing Partner, Airline Information - Ravindra Bhagwanani, Managing Director, Global Flight - Hakan Ünlü, System Development Manager, HITIT Computer Services



0900-0945 Keynote: Maximising the Financial Return of a Loyalty Program - Richard P. Schifter, Managing Partner, TPG Capital. LP >TPGCapital_Rick_Schifter_FFP2008	0945-1030 Keynote: The Rewards of Developing Innovative Redemption Concepts - Cara Whitley, VP Customer Loyalty Partnerships and International Marketing, Hilton Hotels Corporation > Hilton_Cara_Whitley_FFP2008





1100-1145 Delivering Financial Value to the Parent Airline through Customer-Centric FFPs - Ayla Damé, Director of Customer Services, Middle East Airlines > MEA_Ayla_Dame_FFP2008	1145-1230 Unleashing the Full Potential of your Co-brand Program - Catharina Eklof, Business Leader, Affinity & Co-branding, MasterCard Europe EklofCatharinaMasterCard_FFP2008_fin





1400-1500 FREQUENT FLYER PROGRAMS ON TRIAL Complaint: Frequent Flyer Programs are an unjustified Financial Liability for Airlines Defending Loyalty: - Felix Cruz, Vice President, Marketing Support, Philippine Airlines Prosecution: Giancarlo Taliente, Senior Director Revenue Management, Copa Airlines Judge: Roger Williams Check the FFP Blog for transcripts and debate with Roger Williams or other FFP delegates: http://airlineinformation.org/blog/	1530-1700 Panel discussion: Cost or Quality Reduction through Outsourcing? Thomas Gesing, Director Customer Care Miles & More, Lufthansa Jeremy Rabe, Director Distancia, TACA Vicky Elliot, Director of Marketing Services, Global Hotel Alliance Matt Vaccarella, Director of Loyalty - Partner, Three October Moderation: Ravindra Bhagwanani





1900-2300 GALA DINNER AND AWARD CEREMONY Sponsored by HITIT Computer Services


FFP Innovation 2008 Gold Award Winner:	Aeroplan
FFP Innovation 2008 Silver Award Winner:	SAS Eurobonus

> More info and video clips go to www.ffpaward.com




An update on 2007 FFP Innovation Award winner Qatar Airways NewsFlash: QATAR AIRWAYS INSTALLS ADDITIONAL INSTANT FREQUENT FLYER ENROLMENT KIOSKS AT DOHA INTERNATIONAL AIRPORT





DAY 2: 12 MARCH 2008	Chairman: Roger Williams, Managing Partner, Airline Information

Airline Track 1:	Non-Airline Track 2:
0900-0945 Dynamic Award Pricing: Strategic Considerations - Craig Landry, Vice President Member Products and Services, Aeroplan > Aeroplan_Craig_Landry_FFP2008	0900-0945 Exploiting the Potential of Leisure Loyalty - Julien Fournier, CRM Manager, Rezidor Hotel Group > Rezidor_Julien_Fournier_FFP2008





Airline Track 1:	Non-Airline Track 2:
0945-1030 The Value of FFPs - An Economist’s View - Nathalie McCaughey, PhD Scholar, Monash University MonashU_NMcCaughey_FFP2008	0945-1030 Mastering a Multi-brand Strategy through a Loyalty Program - Jim Dominey, Director Marketing Programs, Choice Hotels > Choice Hotels_Jim_Dominey_FFP2008





1100-1200 Panel discussion: Which Loyalty Programs Stand out in Today's Marketplace and Why? Lesley Lindberg, Marketing Director, Hertz Europe Sanjay Thapar, Vice President/Head of Travel Partnerships, American Express Dan McKone, Vice President, L.E.K. Consulting Phil Gunter, General Manager Velocity, Virgin Blue Moderation: Ravindra Bhagwanani	1330-1430 Open Discussion Session: Brilliant Innovations of the Past and What Lies Ahead in the Future for Customer Loyalty? Alan Lias, Head of Loyalty, Virgin Atlantic Airways Angelo Impoco, EMEA Cards, Citibank Iain Webster, Loyalty Expert Robert W. Mann, Jr., President, R.W. Mann & Company Moderation: Roger Williams Check the FFP Blog for more behind the scenes arguments from Roger Williams and the panelists: http://airlineinformation.org/blog/






1430-1500 AFTERNOON KEYNOTE: Competition or Cooperation? New Redemption Approaches in the Financial Sector - Richard Albert, VP, Head of International Partnerships, American Express American Express_Richard_Albert_FFP2008