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Day 1: 14 November	read left to right >

0850-0900: Chairman's Welcoming Remarks - Jay Sorensen, President, Ideaworks Company	0900-0930: Keynote: Co-branded credit cards: the largest source of ancillary revenues - Kirk Stuart, Vice President, Co-branding, Visa	> 0930-1000: Keynote: Establishing a Roadmap for Ancillary Revenues within your Airline - Barry Biffle, Chief Marketing Officer, Spirit Airlines





	> 1100-1120: Mix, Match & Marry: cover all your customers' travel needs and keep them loyal by packaging discounted non-air content - Albert Pozo, Managing Director, Amadeus Travel Services & Leisure	1120-1140: Selling more online: Insurance, lounge access and dynamic packaging - Raphael Bejar, Managing Director, Air Savings





1140-1200: Offering car rental through real-time multi-supplier channels - Bobby Healy, Chief Technical Officer, Car Trawler	> 1200-1220: Beyond just seats. You can sell beds, wheels and more! - Vicenç Marti, Chief Commercial Officer, Vueling Airlines	1220-1240: Getting the most from affiliate marketing programs - Adam Shalagin, Expedia Private Label
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> 1400-1420: Seamlessly integrating travel insurance sales with online bookings - Keyvan Izadi, European Travel Insurance Group	1420-1440: Exploiting revenue opportunities with multi-channel distribution and last-minute inventory - Kyle Moore, Vice President, Sabre	1440-1500: Revenue opportunities and loyalty liability management with music downloads - Peter Diemer, Executive VP, Strategy & Development, Hip Digital Media
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> 1500-1520: Taking onboard retailing to the next level - Jim FitzGerald, VP, Guestlogix	1550-1610: Website stickiness, giving rise to increased advertising revenue, customer retention and earnings through b2b gaming - Jorgen Lindberg, Business Partnership Manager, PAF b2bGaming	> 1610-1630: A-Z guide to airline ancillary revenue - Militsa Pribetich-Gill, Ancillary Revenue Manager, Flybe




PANEL DISCUSSION: 1630-1715: Which market segment is best suited for ancillary revenue programs: Business, VFR, or Leisure? Explain approaches to each. Panel moderator: Patrick Murphy, fmr. Chairman of Ryanair and industry expert Simon Leslie, Publishing Director, Ink Publishing Chuck Jensen, General Manager, Delta.com	Andrew Watterson, Oliver Wyman Kenneth Purcell, founder & CEO, iSeatz.com	Lissette Castaneda, Pricing Architecture Manager, TACA



Day 2: 15 November	read left to right >


> 0900-0930: Keynote: Legacy and LCC merger: managing ancillary revenue within a hybrid airline business model - Kevin Jackson, Managing Director, Consumer & Partnership Marketing, US Airways	0930-1000: Keynote: Onboard ancillary revenue through paid content deals - Sandra J. Lindala, Senior Director, New Revenue Opportunities, Air Canada	1000-1020: Technology requirements for unbundling - David Peller, Regional Vice President Business Development (EMEA/India), ITA Software





> 1020-1040: Online malls as a source of ancillary revenue - Kimathi Marangu, EVP Business Development, Mall Networks	1110-1130: Defining the key performance indicators for your co-branded credit card program - Ulf Geismar, Director, Edgar, Dunn & Company	> 1130-1150: Going beyond beer and wine: How to make your revenues jump with onboard innovation - Joao Monteiro, COO Solutions, LSG Sky Chefs





1150-1210: Case Study: Generating revenues through third party distribution - David Maddison, Intl Airline Account Mgr, Airport Express	1210-1230: Tapping the Global Points Exchange: Loyalty-based ancillary revenues & Travel Clubs - Bill Thompson, VP Bus Dev, Points.com	> 1230-1250: Low cost solutions for profitable in-flight entertainment - J. Brent Wood, CEO, DigEcor




		PANEL DISCUSSION: 1500-1545: Commanding internal buy-in for ancillary revenue projects; is unbundling the future of the airline business?
1420-1440: The A la carte pricing controversy:? Is there any way to manage and enhance consumer and media perception? Rachel Start, Director - Direct and Ancillary Sales, SAMA Airlines, the LCC airline of Saudi Arabia	> 1440-1500: Enhancing your value proposition with ancillary revenues - Michael Smith, Director, Sea Mountain (Managing Director, Ancillary Revenues, Airline Information)	Panel moderator: Patrick Murphy, fmr. Chairman of Ryanair and industry expert Radoslaw Dutkowski, eCommerce Mgr., LOT Paul O'Neill, Transportation Leader, Deloitte Dan McKone, L.E.K Consulting Arthur de Perthuis, Head of Online Agency Sales, Hertz



PANEL DISCUSSION: 1615-1700: Bold ambition: Expectations of ancillary revenue programs and sustaining revenue streams Panel moderator: Eric Lucas, International Travel Writer & Ideaworks Consultant Kirk Stuart, Vice President, Co-branding, Visa David Peller, Snr. Director of Business Development, ITA Software Mitch Merrill, Vice President, DBG Loyalty Orjan Persson, PaxPort Daniele Beccari, VP, Europe, Isango

>> ARAC 2007: POST EVENT PRESENTATION DOWNLOADS With the right conference, timing is everything.. Over 240 delegates representing more than 70 airlines, top management consulting firms and industry suppliers attended the Ancillary Revenue Airline Conference (ARAC) debut in Frankfurt Germany this past November 14th and 15th. > View the final attendance list of airlines and companies The development of ancillary revenue business models for airlines is a trend that conference chairman Jay Sorensen, President of Ideaworks, has researched and reported on for the past several years. Currently the most profitable airline in the world has achieved its sizable lead through the pursuit of ancillary revenues, bringing this practice to the forefront of industry discussions. In practice, ancillary revenues are earned through non-transportation channels and are comprised of the a la carte services and features that passengers may purchase before or during their travel experience. Legacy airlines typically bundle these services into the price of an airline ticket. Low cost carriers, or LCCs, tend to un-bundle the travel experience. Under this scenario, consumers purchase basic airline transportation and may pay extra for services such as advance seat assignments, checked baggage and onboard food and drinks. The ancillary revenue business model is here to stay It was evident from the 35 + presenters at ARAC 2007 that the ancillary revenue business model is achievable and sustainable for both legacy and low cost airlines. Besides unbundling the existing air seat product, airlines have a myriad of exciting suppliers to choose ancillary products and services from. Scroll down to download ARAC 2007 Presentations at no cost:		FREE White Paper: Optimizing Airline Profits through Payment Management Strategies FREE White Paper: Creating Ancillary Revenue Opportunities: Rethinking the airline selling proposition

Ancillary Revenue Guide - Click here to purchase
Airline Information.org will be the exclusive source for the industry's first comprehensive guide for ancillary revenues. Discover the benefits of re-defining your cost structure and isolating unbundled margins the way best practice airlines do. This 132 page download is packed with executive interviews, in-depth analysis of worldwide airline ancillary revenue activity, and a complete vendor listing of ancillary revenue products and services. The guide is available for the low introductory price of US $375. Ancillary Revenue Guide - by Jay Sorensen Published by Ideaworks & Airline Information

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