Presentations from AMC 2018

Photo: Edinburgh, venue of the 12th Ancillary Merchandising Conference

The theme for the 12th Ancillary Merchandising Conference (AMC) was "Getting ahead in the Digital Age." Ancillary revenue and merchandising rescued the profitability of many airlines and travel retailers. Without the likes of baggage fees, margins of 10% and higher would not have been achieved. But, the airlines and travel companies that will get ahead in our new digital age will be the ones which invest both in generating more ancillary revenues and using those profits to deliver a better customer experience. From giving people more reasons to travel, to making the end-to-end journey an experience to remember, this is all made easier by our increasingly digital world. However, many in the travel industry are not well-placed to take advantage of what digital offers. The Ancillary Mechandising Conference helped participants to understand the opportunities in digital– from automated commerce to how to drive people to all of your products and services.

Scroll down to see the presentations available for download.

2018 Agenda:Getting Ahead in the Digital Age

► The Key to Ancillary Growth: Getting the customer experience right
• Mike Slone, Chief Experience Office, travelaer
• Iztok Franko, Founder, Diggintravel

► Best Mobile Retail Practices for Ancillary Revenue by Global Network Airlines & LCCs
• Jay Sorensen, President, IdeaWorksCompany

► Re-imagining the Travel Transaction: Approaches that enable personalisation, easy payments and “smart” promotions
• Bharat Sharma, VP European Sales, CellPoint Mobile

► Merchandising Seats: How to maximise revenue and satisfy customers
• Janick Denoncourt, Manager Ancillary Revenue, Air Canada
• Emma Welfare, VP Product, Plusgrade

► Managing the Digital Journey: How Avis is developing Car Hire in the Internet of Things
• Stig Williams, Head of International Partnerships, Avis Budget Group

► NDC Update: Is it delivering all it promised?
• Ian Tunnacliffe, former Principal Consultant @ SITA

► Ancillary Merchandising Innovation: Top tips to optimising and personalising pricing
• Stephen Grabowski, Founder, Gordian Software

► Merchandising in Third Party Channels: What’s possible?
• Sarah Panthou, Retail & Ancillary Revenues, Air
France KLM Group

► Post Sale Merchandising: How to increase revenues!
• Jonathan Newman, Commercial Director, Caravelo
• Carlos Jovel, VP Revenue Innovation, LATAM Airlines (via Skype)

► Meta Search: Opportunity or threat?
• Andrew Phillips, Engineering Lead, Skyscanner

► IATA One Order: What it is and the impact for ancillaries
• Andrew Blake, Manager Airline Distribution Standard, IATA

► Czech Airlines Case Study: Exploiting Ancillary Revenues
• Karel Sucha, Senior Consultant, Lufthansa Consulting
• Josef Adam, Chief Financial and Information Officer, Czech Airlines

►  GDPR: What it means, who it impacts & what you need to know
• Iain Pringle, Business Development Director, United Networks

► The Five Key Technologies you Need to Know for Best in Class Travel Retail Merchandising
• Ursula Silling, CEO, Do Things Differently

Airline Retailing - What’s the challenge moving forward?
► Stephen Luurtsema, Principal Consultant, Travel in Motion
► Mark Pegler, Managing Director, ParkCloud