Agenda :: Mega Event 2010 - 13/14 October, Montréal

official co-host:	Pre-Conference Workshops: 12 October Main Sessions: 13/14 October	Location: Montreal, Quebec (Canada) Venue: Fairmont The Queen Elizabeth

Mega Event 2010 (FFP/ARAC): The Airline Profitability Summit

Find out for yourself what commercial trends will improve the bottom-line of the airline industry by registering today for Mega Event 2010.

Experience three acclaimed conferences with more than 10 years combined trendsetting between them under one roof.

The "ARAC" Ancillary Revenue Conference, the "FFP" Loyalty Conference, and the "Co-Brand" Partnerships Conference will each have it's own independent agenda, but delegates may mix-and-match attendance to any of them, as well as discover converging ideas at one of Mega Event's many combined networking sessions.

Unsurpassed value for airline and travel managers!

One low Price for an all-access Registration Pass...including:
> Click here to check out our low registration rates!
- Breakfasts on 13 & 14 October
- Morning & Afternoon Coffee Breaks
- Lunches on 13 & 14 October
- Pre-event evening Networking Cocktail on 12 Ocotber
- Attendance to all 3 Tracks on 13 & 14 October

Mega Event 2010 Agenda Key:
FFP Conference - Loyalty Track	Combined FFP, ARAC & Co-Brand Tracks
ARAC - Ancillary Revenue Track	Combined FFP & ARAC Tracks
Co-Brand Partnership Track

Pre-Conference Workshops: Tuesday, 12 October 2010

13.00 - 13.15

Workshop Check-in

13.15 - 17.15

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Sponsored by: Lufthansa Systems

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/// FFP (Loyalty) Track

/// ARAC (Ancillary Revenue) Track

/// Co-Brand Partnership Track

11.15 - 11.40

Lessons from the Guest Loyalty World - case study from the Global Hotel Alliance: strategy, challenges of implementing global loyalty program

- Vicky Elliot, Director Marketing Services, Global Hotel Alliance (invited)

- Stuart Evans, GM, Europe, ICLP (invited)

11.40 - 12.35

FFP Question Time: quiz leading industry experts on the hot topics of the day.

* With two airlines spun off, is this the way to go?

* Does the rise of bank run travel reward programs represent a threat or opportunity?

* Are non flight rewards a cost effective way to balance reduced capacity and the impact on reward seats?

* Do coalation programs involving supermarkets and other partners work for pure airline FFP's?

* What lessons can be learnt from Frequent Guest Programs?

* Will credit card mileage income continue to grow or will the credit crunch permanently change the economics of these cards?

- Moderator: Christopher Barnard, President, Points.com

- Santiago Alvarez Ontanon, Executive Vice President, Loyalty Programs & IT, Mexicana

- Simon Talling-Smith, VP Americas, British Airways (invited)

- David Canty, Director, Loyalty and Partnership Marketing, JetBlue (invited)

- Loyalty Consultant (invited)

11.15 - 11.40

Digital media driving merchandising opportunities

- Speaker TBA, SapientNitro

- Airline Client

11.40 - 12.35

ARAC Question Time: quiz leading industry experts on the hot topics of the day.

* Are airlines waiting for ancillary/a-la-carte standards or are they "just doing it"?

* Is charging for carry on luggage a charge too far?

* Should legistlators regulate fees and charges or should customers work it out?

* What's new and hot in the market - are the likes of roaming services, or duty free on arrival the next big sources of ancillary income?

* Will standards help TMCs sort out their current billing and accounting nightmare?

- Moderator: Paddy Murphy, Fmr Chairman, Ryanair

- Michael Flory, CEO Americas, CarTrawler

- Barry Biffle, Senior VP and Chief Marketing Officer, Spirit (invited)

- Peter Gestle, Product Development & Innovation, EasyJet (invited)

- Janet Titterton, Business Planning Director, Collinson Latitude

11.15 - 12.00

Panel: Airline Co-brands:
From Take-off to Landing

Airline co-brands are the Grand-Daddy’s of the industry. They have a premiere presence and seem to be on the cutting edge of benefit evolution. This panel will look at how airlines are viewing their current products and what future potential product enhancements are in the industry pipeline.

* How did they look in the 1980’s?

* How do these products look today?

* What do we believe consumers want them to look like in the next 5 years?

* What do airlines really deem a truly successful product?

This panel is a varied cross-section of industry executives who have their own unique perspective. Join them for this “knuckle-busting” discussion!

- Moderator: Jim Sebo, SVP Card Alliance, Advantage Consulting

- Dave Canty, Director Loyalty Marketing, JetBlue (Invited)

- Victoria Oakman, General Manager, Delta Air Lines

- Mike Isom, Spirit Airlines

- Steve Mathwig, Director Loyalty Marketing, Frontier Airlines

- Fern Fernandez, Director Loyalty Programs, US Airways (Invited)

12.00 - 12.35

Panel: Hospitality Co-brands: Is it time to Check In or Check Out?

Are hospitality co-brands like the lyrics from the Eagles song Hotel California: “You Can Check Out Any Time You Like, But You Can Never Leave” Meaning are these co-brands a weak link in the food chain when compared to their airline brethren? Do they exist because they have to or are they true stand-alone products that drive purchase and most important incremental stays? This panel will:

* Discuss how these products serve loyalty programs and the hospitality industry

* Are current benefits comparable to the new cutting edge airline products?

* Where are the next “pockets of opportunity”?

* Why do frequent travelers opt for a hospitality co-brand over others?

Moderator: TBA

- Mark Shepherd, Director, Alliances, IHG

- Robin Korman, SVP, Loyalty Marketing & Strategic Partnerships, Wyndham Hotel Group

12.35 - 14.00 Lunch & Networking

Sponsored by: TheFirstClub.com
- Digital . Rewards . Branded

/// FFP (Loyalty) Track

/// ARAC (Ancillary Revenue) Track

/// Co-Brand Partnership Track

14.00 - 15.00

The great loyalty spin off debate: with two programs now spun off, is this the best model?

- Moderator: Dan McKone, VP L.E.K Consulting

- Sandra Diem, VP International Travel Development, Groupe Aeroplan

- Andrew Swaffield, MD, The Mileage Company

- Mikund Srinivasan, Business Finance Manager, Emirates/Skywards

- Paul Smitton, Group General Manager Loyalty Marketing, Qantas Frequent Flyer

- Jeremy Rabe, Director, Club Premier, AeroMexico

14.00 - 15.00

The great bundling versus unbundling debate: what services should be included within the price of a ticket? To the contrary, what additional services can and should be unbundled from the airfare to sold a-la-carte?

Some carriers moved quickly to unbundle everythng, whilst others created fare families. Will this trend continue or will “all inclusive” make a return like it did for package holidays? How can airlines maximise revenues- bundled or unbundled?

- Moderator: Frank Socha, Regional Director, EMEA, ATPCO

- Tom Gregorson – Sr. Director Strategy at ATPCO

- Jay Sorensen, President, IdeaWorks

14.00 - 15.00

Payment Network Panel: Our Perspective: What Makes for a Successful Co-Brand?

The payment processors are the “wizards behind the curtain” and their buy-in to support co-brands is crucial for many reasons. Our panel will contemplate:

* How Amex, Visa and MC think about co-brand products

* What is our Process?

* What makes for a mutually rewarding relationship amongst the payment network, the issuer and the partner?

* What keeps us up at night?

Moderator: Perry Maynard, Epsilon (Invited)

- Kirk Stuart, Head Global Co-Brand Partnerships, Visa Inc.

Panels: TBA

15.00 - 15.30 Coffee Break & Networking

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/// FFP (Loyalty) Track

/// ARAC (Ancillary Revenue) Track

/// Co-Brand Partnership Track

15.30 - 16.10

Panel session: Lessons from the recession. What part did loyalty programs play and what impact will this have on future program development?

- Moderator: Bill Hanifin, Hanifin Loyalty

- Dr. Ricardo V. Pilon, President & Managing Director, Millennium Aviation Inc

- Evan Liu, Manager, Loyalty Marketing, Spirit Airlines

- Cheryl Scheck, GM, SkyMiles Operation, Delta Airlines (invited)

- Oliver Wallace, Corporate Sales Manager, Cathay Pacific

15.30 - 16.10

Panel session: Lessons from the other sectors: as airlines learn to become retailers, what are the lessons that we can learn?

- Moderator: Martin Tongue, VP Business Development, Points.com

- Ricky Horwitz, VP Strategic Partnerships, Mondial USA

- Jeanette Harper, Head of International Partnerships, Avis Europe

- Mark Lenahan, SVP, Product Management, OpenJaw

15.30 - 16.10

Panel: The Issuers- New Products for the New Economy

This is where the relationship between consumers begins and ends. Even though the co-brand airline or hotel is where the rewards are, the issuers drive the communication, interface and financial interplay to the card holder. Given our economy and the “R” word how have these products:

* Been affected in the past 2 years?

* What do issuers really need to have a successful portfolio?

* Who are the most attractive co-brand partners?

* What do issuers want the co-brand product to evolve into?

Moderator: Don White, Vice President, The Mallet Group

- Kent Hattery, Co-Branding, First national Credit Card Center

Mix & Match all 3 Tracks for one low Registration Price!

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/// FFP (Loyalty) Track

/// ARAC (Ancillary Revenue) Track

/// Co-Brand Partnership Track

16.10 - 16.50

Liability forum – with new accounting standards (IFRIC 13 and others) now well established in many markets, how are programs managing?

- Moderator: Evert De Boer, Senior Director, Global Airline Practice, Carlson Marketing

- Joe Wold, Director, Membership Rewards, American Express

:- David Leung, Group Vice President, Airline Solutions, Prospricing

Areas to be covered:

Managing redemption availability with shrinking capacity – why are some carriers doing a better job than others?

Non flight redemptions – how best to manage the implications of having these in the redemption mix

How are prepaid miles from credit card providers managed in the mix of miles?

16.10 - 16.50

Onboard forum – The flying store!

Moving beyond duty-free, airplanes have become flying stores. Within that perspecitve, is paid onboard internet access delivering? Does paid gaming have a future in the air? What are the new & cutting-edge onboard sales opportunities and challenges?

- Moderator: Keith Lawless, Senior Director, Environment and Business Improvement, Air Transat

- Ann Miller, Manager, Retail Sales, American Airlines

- Amy Burr, Director, Ancillary Revenue, Virgin America

Some areas to be covered:

Cash versus cashless cabins – what are the implications?

Onboard redemptions – using miles onboard to deliver increased sales

Delivering enhanced –paid for - meal service onboard – challenges and pitfalls

16.10 - 16.40

Case Study: Airlines What can be done with your co-brand partner to develop incremental revenue?

- Moderator: Mitch Merrill, VP, DBG Loyalty (invited)

Presenting with: Alaska Airlines (invited) & Bank of America (invited)

16.40 - 16.50

Chairman's closing remarks
- Marc Berman, President, The Mallett Group

/// END Co-Brand Track

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16.50 - 17.00 Room Change

Change to Ballroom for closing Keynote

17.00 - 17.30
	Keynote (all tracks): Loyalty Lessons from Downunder How Qantas have created AUS$384 mllion in profit from its FFP business - Simon Hickey, CEO, Qantas Frequent Flyer

17.30 - 19.00 - Networking Cocktail

Sponsored by: Transcontinental Marketing Communications

19.30 - 20.30 - Mega Awards Gala Cocktail Reception

20.30 - 22.30 - Mega Awards Gala Dinner & Ceremony

Thursday, 14 October 2010

07.50 - 09.10 - Breakfast & Networking

/// In the expo area close to the conference floor

/// FFP (Loyalty) Track

/// ARAC (Ancillary Revenue) Track

09.10 - 09.35
	Keynote (all tracks): Keeping Costs Low and Ancillaries High The future of the low cost business model for long haul operations - Tony Fernandes, CEO, Air Asia Group

09.35 - 09.50 Coffee Break

09.50
	FFP Chairman’s opening remarks - Sol Zia, Senior Director, LoyaltyOne Consulting

09.50
	ARAC Chairman’s opening remarks - Frank Socha, Regional Director, EMEA, ATPCO

09.50 - 10.15
	Combating FFP Fraud - a strategic approach to attacking a growing problem - Hakan Unlu, CIO, Hitit - Gudrun Osp Thorgnysdottir, Manager Operations and IT - Saga Club, Icelandair

09.50. - 10.15
	New ancillary revenue opportunities: using self service check-in, an un-exploited selling opportunity!” - David Reszner, Senior Product Manager Ground Services, Austrian Airlines - Dr. Stefan Trilling, Vice President New Products & Portfolio Management Passenger Airline Solutions, Lufthansa Systems

10.15 - 10.40
	The launch of Global Loyalty 3.0 – airBaltic case study - Tero Taskila, COO, Air Baltic - Steven Landuyt ,Executive Vice President, Sales, North America, Loylogic

10.15 - 10.40
	Location based Mobile Services: The best Terminal for Ancillary Revenues" A case study highlighting Canada's Largest Airport - Vivianne Gravel, VP Mobile Solutions, LIPSO Systems, A Transcontinental Company

10.40 - 11.05
	Using miles to stay and drive – taking redemption beyond flights - Robert Sahadevan, Vice President, Mileage Plus - John Swanciger, SVP Sales & Marketing, ezRez Software

10.40 - 11.05
	The onboard challenge – maximising sales and logistics - Dan Hayter, Sales and Marketing Director, Onboard Retail (invited)

11.05 - 11.30 Coffee Break & Networking

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11.55 - 12.40

Panel Session: Is crowdsourcing a great way to use social media ?
Unless you have been living under a rock, you’ll get the significance of using Social Media. In this session we’ll discuss using social media as way of crowdsourcing.

- Moderator: Freddie Laker

- Tero Taskila, COO, Air Baltic

- Sergio Mello, Founder and CEO, SATISFLY

- Martin Stoll, CEO & President, GoSeeTell Network

11.55 - 12.40

Panel Session: Payments – a new source of ancillary revenue or a new cost for ancillary revenue charges?

Airlines have decided to charge many small-value ancillary services and a-la-carte fees, but many forgot to plan for the cost of accepting and managing millions of new small payments in multiple currencies. How can payments for ancillary fees be better managed and more cost effective?

What are the ancillary revenue opportunities from the world of payments- co-brandeded credit cards, surcharging credit card payments, selling foreign currency, dynamic currency conversion? Can accepting payments be turned from a cost to a revenue stream?

- Moderator: Wendy Ward, Marketing Director, UATP

- Laurie Gablehouse, Payments Consultant, Continental Airlines

- Chris Vukelich, Senior VP, The Americas, eNett

- Kathy Reeves, Business Development Manager, Cybersource

Many carriers are charging credit card fees on their direct sites. Is this the best way? Is this ancillary revenue or just a way of saving costs?

Dealing with TMC’s – should you push the credit card costs to them?

Maximising conversion at the checkout stage – lessons from other retailers

12.40 - 14.00 Lunch & Networking