FFP Question Time:  quiz leading industry experts on the hot topics of the day. 

Conference delegates will be able to submit questions in advance and will get to ask these direct allowing you to get up to the minute expert guidance.  Issues, in addition to hot topics of the day,  that will be covered:

Will FFP’s be what brings business travellers back to premium seats?

Are business travellers the next source of ancillary revenue – either commission products or product unbundling?

The rise of non airline travel reward cards like Avion/US Bank – will these spell the end of airline co-brand dominance?

Is debit the new credit – with the credit crunch banks have left credit to give – what are the implications for the travel industry?

How will mobile impact loyalty in 2010?

ARAC Question Time:  quiz leading industry experts on the hot topics of the day. 

Conference delegates will be able to submit questions in advance and will get to ask these direct allowing you to get up to the minute expert guidance. 

Issues, in addition to hot topics of the day,  that will be covered:

How do customers perceive a-la-carte fees?
Is Ancillary Revenue really delivering for the bottom line?

 How will mobile impact ancillary revenue in 2010?

Credit card surcharges – are they the way to go?

The great loyalty spin off debate:  with two programs now spun off is this the best model?

Panellists will come from spin off airlines, those contemplating spin off, those that are sticking with the status quo and those that are adopting the hybrid model (in house but in separate division like the Mileage Company in BA)

The great bundling versus unbundling debate:  which approach is delivering?

Some carriers moved quickly to unbundle everything whilst others had fare families.  Will this trend continue or will “all inclusive” make a return like it did for package holidays?

Panel session:  Lessons from the recession.  What part did loyalty programs play and what impact will this have on future program development?

Which companies made the best use of their loyalty program through the recession?

Could FFP and FGP programs have made better use of the programs to build their relationships with their customers

What impact will fasttrack elite status have on programs?

Panel session:  Lessons from the other sectors: as airlines learn to become retailers, what are the lessons that we can learn?

Using data better to cross sell and upsell?

What works in retail than can be used by airlines?

There’s an app for that – Apple changed the whole industry – what lessons can we learn from their view and their approach?

Liability forum – with new accounting standards (IFRIC 13 and others) now well established in many markets how are programs managing?

Areas to be covered:

Managing redemption availability with shrinking capacity – why are some carriers doing a better job than others?

Non flight redemptions – how best to manage the implications of having these in the redemption mix

How are prepaid miles from credit card providers managed in the mix of miles?

Onboard forum – Onboard internet access – is it delivering? – to inflight entertainment, gaming and selling, the environment offers opportunities – and challenges!

Areas to be covered:

Cash versus cashless cabins – what are the implications?

Onboard redemptions – using miles onboard to deliver increased sales

Delivering enhanced –paid for - meal service onboard – challenges and pitfalls

Maximising the merchandising opportunities
Airline Speaker (TBA)

Payments – the missing link in increasing ancillary revenue conversion rates
Sander Maarten, Adyen and retail client (invited)

The onboard challenge – maximising sales and logistics
Speaker TBA 

Panel Session:  Is crowdsourcing a great way to use social media ?
Unless you have been living under a rock, you’ll get the significance of using Social Media.  In this session we’ll discuss using social media as way of crowdsourcing.  Items to be discussed:

With Discover using crowdsourcing as way of designing a new credit card, can FFP’s use their customers to deliver a new and better program?

Can social media be used with agencies to help them collaborate on new programs – Air NZ used four agencies working together to design their new economy and premium economy products – is this the way of the future?

Panel Session:  Payments – a new source of ancillary revenue? 
With many airlines making 2% margins in a good year and paying the same to their credit card acquirer, having a payments strategy makes a lot of sense.

Many carriers are charging credit card fees on their direct sites.  Is this the best way?  Is this ancillary revenue or just a way of saving costs?

Dealing with TMC’s – should you push the credit card costs to them?

Maximising conversion at the checkout stage – lessons from other retailers

With premium travel unlikely to recover to pre-recession levels what are the implications for FFP’s?
Speaker TBA

Will mobile deliver in 2010 for Ancillary Revenue? 
Airlines are in a pole position to be able to know where you are and to deliver targeted messages – will this option and cross sell and upsell be delivered by mobile?
Speaker TBA