| > Click here to go to the Mega Awards 2011 Site |
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Date: 13 October 2010
Location: Montreal, Quebec (Canada)
During the Mega Event 2010 (FFP, ARAC, Co-Brand) |
Venue: Fairmont The Queen Elizabeth
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A Mega Award recognizes marketing campaign and product development excellence by Airlines and Vendors. Awards are also given for individual professional accomplishment. Recognized commercial areas include: Loyalty, Social Media, Ancillary Revenue/ Merchandising campaigns launched and/or executed in the calendar year 2009 will be considered by the Mega Awards Judging Academy.
Evaluation Process for "Mega Awards"
Winners of a Mega Award are decided by a Judging Academy comprised of airline and travel industry media. The academy evaluates entries based on four criteria: 1. Branding (For entries pertaining to loyalty, social media, and ancillary products & services), 2. Strategy, 3. Innovation, 4. Results (Financial and customer appeal)
Judges are required to follow an evaluative process that ranks each entry by the aforementioned criteria, each section having a 10 point ranking scale. Entries accumulating the most evaluation points per award category wins that category. Tiebreakers are determined by a majority vote among academy members.
Popular Voting Process for "Peoples Choice"
Survey polls were set up on a public version of this award page and the social media experts from SATISFLY and Simpliflying worked Twitter, Facebook and other channels to rock the vote. Two Mega catagories were put to the public vote: "Best loyalty campaign for an airline", and "Best airline in Social Media".
> Click here to see "Peoples Choice" winners and results |
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Best in Airline Loyalty Campaign
Virgin Blue
Galactic Campaign
Recognizing a loyalty marketing campaign with innovative offerings, unsurpassed customer
value and return on investment. |
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Top Finalists by Judging Points (max 200 points)
| Airline |
Campaign |
Points |
| Virgin Blue |
Galactic Campaign |
174 |
| AA |
Up in the Air |
160 |
| jetBlue |
TrueBlue Re-Launch |
157 |
| AA |
Holiday Card |
154 |
| Delta |
SkyMiles Medallion Program |
154 |
| Emirates |
Skywards Miles Accelerator |
151 |
| Qantas |
Time to Choose |
145 |
| British Airways |
Visa Signature Card |
142 |
| AA |
Crazy for Aadvantage Miles |
141 |
| Etihad |
Premium Traffic Re-Activation |
132 |
| United Airlines |
Hotel & Car Awards |
129 |
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Airline Loyalty Manager of the year
Phil Gunter
GM Velocity
Virgin Blue
Recognizing professional excellence in the field of airline loyalty marketing. Individual accomplishments for the calendar year 2009 are reviewed. |
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Top Finalists by Judging Points (max 200 points)
| Airline |
Manager |
Points |
| Virgin Blue |
Phil Gunter |
170 |
| jetBlue |
Dave Canty |
168 |
| Emirates Airline |
Andrew Sayers |
168 |
| Aegean Airlines |
Elias Mandroukas |
150 |
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Most Innovative Loyalty Technology
Loylogic
Loylogic EarnMall & Loylogic MobApp
Recognizing the loyalty and CRM IT solution for airlines that has demonstrated unmatched innovation in the industry. |
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Top Finalists by Judging Points (max 60 points)
| Company |
System |
Points |
| Loylogic |
EarnMall & MobApp |
56 |
| HITIT |
CRANE FF |
54 |
| Comarch |
Airline Suite |
50 |
| Mercator |
CRIS |
48 |
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Best in Airline Social Media Campaign
Air New Zealand
Air Points Fairy
Recognizing a social media campaign with a superior level of
customer engagement and
ROI. |
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Top Finalists by Judging Points (max 200 points)
| Airline |
Campaign |
Points |
| Air New Zealand |
Air Points Fairy |
166 |
| Lufthansa |
MySkyStatus |
163 |
| Virgin America |
Boston Revolution |
156 |
| airBaltic |
Fan Day on Facebook |
122 |
| Volaris |
Branding Social Media Campaign |
119 |
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Best Merchandising Product
Wessco International
Co-Branding Onboard
Recognizing the 3rd party product or service that has most enhanced an airline’s merchandising portfolio.
Time to market, customer appeal, and revenue share are all considered when choosing the winner for this award. |
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Top Finalists by Judging Points (max 200 points)
| Company |
Product |
Points |
| Wessco Intl |
Co-Branding Onboard |
157 |
| Datalex |
TDP Merchandising Platform |
156 |
| Mondial Assistance USA |
TI 2.0 / Fuzion |
153 |
| CarTrawler |
Accelerate Airlines |
151 |
| Hostelworld.com |
Affiliate Program |
150 |
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Merchandising Manager of the year
Hector Palacios
Manager Ancillary Revenue
Viva Aerobus
Recognizing professional excellence in the field of airline loyalty marketing. Individual accomplishments for the calendar year 2009 are reviewed. |
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Top Finalists by Judging Points (max 200 points)
| Airline |
Manager |
Points |
| Viva Aerobus |
Hector Palacios |
160 |
| Vueling |
Maria Cardenal |
155 |
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| Peoples Choice Award |
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Best loyalty campaign for an airline
American Airlines
"Up in the Air" |
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Top Finalists by voting percentage
| Airline |
Campaign |
% of Vote |
| American Airlines |
Up in the Air |
26% |
| Virgin Blue |
Virgin Galactic |
22% |
| United Airlines |
Hotel & Car Rewards |
10% |
| jetBlue |
True Blue |
8% |
| American Airlines |
Crazy for AAdvantage Miles |
4% |
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All other votes are less than 4% |
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Best airline in Social Media
airBaltic
"Facebook FanDay" |
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Top Finalists by voting percentage
| Airline |
Campaign |
% of Vote |
| airBaltic |
Facebook FanDay |
76% |
| Lufthansa |
MySkyStatus |
9% |
| Air New Zealand |
Air Points Fairy |
8% |
| Virgin America |
Boston Revolution |
6% |
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