Mr. Long is a recognized expert on card-not-present fraud. He is a frequent speaker on the subject and has addressed the issues faced by air carriers at a variety of global airline industry events organized by Airline Information, International Air Transport Association, Airlines Reporting Corp., ATA and the Computerized Airline Sales and Marketing Association. With nearly 20 years experience in accounting, fraud investigation and fraud prevention, he understands the issues facing airlines in combating CNP fraud. In addition, He led the development of an integrated technology solution that significantly reduced fraud losses and related operating costs at the major travel website, Orbitz. As Chief Product Strategist, Mr. Long is responsible for all of Accertify's product strategy and execution including customer support and consulting services. Mr. Long is a CPA and began his career in 1990 at KPMG’s Chicago office where he focused on audit and forensic accounting investigations.

Martin has been working with internet distribution since the late 1990's, intially with banking products, and in more recent years specialising in airline industry direct sales with Amadeus. His previous role included managing the online commercial relationship with selected network carriers in Europe and Asia-Pacific, as well was managing the Amadeus commercial relationship with oneworld.

Currently he is responsible for global sales (ex USA) of Amadeus Airline Robotics, a product that automates direct channel back office processes. Having worked with numerous third parties selling ancillary services to airlines, and having an excellent understanding of the entire process related to successfully integrating new products into an airline sales environment, he is uniquely positioned to give an insight into what has and hasn't worked, and how both suppliers and airlines can work more successfully together in future to maximise ancillary revenues.

Sebastian joined LAN Airlines in 2006, after having served as associate analyst at RAND Europe in Cambridge, U.K, and then at Steer Davies Gleave (London & Santiago de Chile) working in transport-related projects. Sebastian holds an MSc in Discrete Choice Modelling at the Pontificia Universidad Católica de Chile, where he occasionally teaches Econometrics. He has done a significant contribution to the field of discrete choice modelling, publishing several papers related to this topic.

Robert Buckman serves as the Director of North American Airline Distribution Strategy for travel technology leader, Amadeus, bringing a unique combination of airline industry knowledge, travel distribution expertise, and thorough understanding of customer needs.

Based in the company’s Miami headquarters, Buckman analyzes and develops distribution solutions that best serve the strategic objectives of Amadeus’ airline customers in the U.S. and Canada. His focus is aligning the airline distribution strategies of Amadeus with those of its carrier customers.

Buckman's 10-year background with Amadeus combines experience and expertise in the fields of corporate-direct; supplier-direct; airline, and hotel online sales; and travel distribution, giving him unmatched insight into an industry continually on the cusp of change.

James is responsible for the development and delivery of ITA Software's premier management system for airfare pricing and shopping, bringing over 20 years of experience in software development and management to the role. Prior to joining ITA, James held executive positions in Lotus and WebSphere divisions of IBM Software, delivering innovative technology for the Notes, WebSphere and Workplace platforms. Prior to that, he served as Director of Software Technology and other positions at the IBM T.J. Watson Research Center. James has a Ph.D. in Computer Science from Cornell University, and S.B. degrees in Computer Science and Mathematics from MIT.

John Guidon is a longtime entrepreneur and engineer with an extensive background in both aircraft technology and the internet. John’s career began with consulting roles on airborne electronics for Marconi Space and Defense Systems, then as an engineer for Litton, where he was responsible for navigation elements still used in aircraft today.

John then founded the microelectronics consultancy GME, which he took to $20 million in annual sales and, after 10 years, recast as semiconductor manufacturer ComCore Semiconductor, which he sold to National Semiconductor for $150 million.

Following a successful executive role in National’s networking division, where he achieved annual sales of $100 million, John launched and assisted several internet companies—including a music-distribution and technology firm John took public through a reverse merger, and a company creating a tracking system using GPS, cellular and internet technologies. John then co-founded Row 44 to bring broadband connectivity to the skies.

John graduated with honors in electrical engineering from Imperial College in London.

CarTrawler is a company dedicated to increasing customer retention and conversion by dynamically packaging car rental with airline reservations. Healy’s field of expertise is in architecting and implementing effective distribution strategies that has enabled his customers a rapid, effective shift to direct consumer bookings. He has a demonstrable track record in creating booking engine and middleware solutions for the worlds top airlines, airline alliances and mega travel agencies - including Star Alliance, Hotwire.com, United Airlines, Air New Zealand, Virgin Atlantic, American Airlines, Mexicana, American Express, Sabre, Rosenbluth International and many more.

Healy, recently sold the company he founded Eland Technologies to industry giant SITA , where the solutions he designed and built now comprise 80% of the worlds top 20 airlines, and has now moved to CarTrawler as a continuation of his mission to reduce distribution costs in the industry, while maintaining high margin for the largest travel companies in the world.

Brian Batts is Online Product Strategy Director at Travelport, based in London, UK. Brian is presently responsible for Travelport’s product strategy in the online space, building on the products and services that Travelport offers to the online travel marketplace, as well as expanding Travelport’s footprint of products in this space. Brian joined Travelport in 2009 from Expedia. While at Expedia Brian spent his time focused on Site Optimization and Product Management for Expedia N.A., and within Expedia’s Emerging Markets group, working in nearly all aspects of online travel.

Carrie DeMoss is a Manager of Industry Solutions in the Product Marketing and Development division at Airline Tariff Publishing Company. Ms. DeMoss has 23 years of airline industry experience. She joined ATPCO in 2006 and since joining has had primary responsibility for marketing and development of Automated Reissues and Refunds, Optional Services, and Branded Fares. Prior to ATPCO, Ms. DeMoss spent 11 years with American Airlines in the areas of Reservations and International Pricing. In 1997, Ms. DeMoss joined Sabre Holdings, Inc. as a Business Analyst in Fares and Pricing Development focused on numerous core pricing funtionalities such as Pricing Unit and Automated Reissue Pricing.

Paul Hesser is Vice President of Product Programmes and Services at Travelport and is based in Chicago, Illinois. Paul is presently responsible for the strategy and deployment of Travelport's strategic product initiatives, which include the merchandising of travel suppliers products and services including airline ancillary products. Paul joined Travelport in 2008 from G2 SwitchWorks, where he was Vice President of Technology Services with responsibility for product management, airline and agency implementations and customer service.

As Vice President and General Manager Americas, Gianni brings over 15 years' experience of travel technology to Datalex. Gianni operated as an executive at Worldspan for over 10 years, initially as Director IT in EMEA and from 2001 as Vice President Product Development in their Atlanta headquarters. During his tenure at Worldspan Gianni sponsored, executed and delivered landmark (non mainframe) product sets for Worldspan, including the first ever GDS XML message set in 1999. Gianni has a cultivated a long relationship with Datalex, starting in 1996 as a customer, then as a strategic partner and eventually a direct member of the team in 2006. Gianni's main focuses are strategic relationship management, key customer relationships, technical solutions and product lifecycle review/definition.

Aideen McCracken is Sales Director for the Airline Industry. Aideen has been with EuroCommerce since 2002 and has deep knowledge of the Airline and Payments industries having worked closely with Ryanair, Singapore Airlines, Alitalia and Navitaire. Prior to EuroCommerce Aideen worked in Pan European Consumer Marketing roles in Dell and Gateway helping them to define their strategy with regard to online consumer behaviour and payments cultures.

When Joelle Cuvelier joined Sabre 4 years ago, she brought along 25 years of international Product Marketing experience, having worked in France, UK, Switzerland and the United States.

She currently leads the Product Marketing team responsible for setting Sabre’s product strategy in the areas of Fares and Pricing and Air Merchandising.  This includes identifying emerging trends in airline distribution, shaping global product vision and driving innovation through the ideation of unique technologies and business models designed to support the evolving needs of the Travel Industry .

Prior to Sabre, Mrs. Cuvelier worked at IATA in Geneva, where she had product management  responsibility for BSPlink; an innovative, internet-based system used to facilitate interaction and exchange of information between all participants in the BSP.

From 2000 to 2004, Mrs. Cuvelier held a Portfolio Manager position at Worldspan where she was responsible for various product lines such as Ticketing and Fulfillment, the Worldspan Go!  desktop, Cars and Hotel Applications, etc…

Mrs. Cuvelier started her career in Product Definition at Amadeus in 1988, where she managed a team of product specialists in Miami and Sophia Antipolis, who focused on the design and implementation of Ticketing and Settlement solutions.  Mrs. Cuvelier was part of the core team of IT specialists who contributed to the birth of Amadeus in 1992.

Mrs. Cuvelier holds a Masters degree in Foreign Languages from the International School of Translators and Interpreters (ISTI) in Brussels, Belgium. She resides in Dallas, Texas with her two daughters.

By connecting blue-chip brands with the “consumer in transit” throughout the entire journey experience, Raymond Girard has helped airlines generate over $200m in ancillary revenue since 1995.

His background in design, architecture, environmental branding and publishing have given him the ability to identify and develop multi-platform media opportunities at all touchpoints of the journey for Xerox, Bell, Palm, Sony, Steelcase and hundreds of others.
Until recently, Raymond was Vice-President, Media & Publishing at Spafax, WPP Group’s inflight specialist agency. He is now President, Spafax Interactive, a venture launched to help the company’s airline clients generate ancillary revenue using inflight interactive AVOD systems and other digital communications platforms.
Raymond is based in Toronto, ON.

David Maddison heads Onboard Retail Solutions' Business Development –Rail and Retail Partnership divisions. Previously, he was the International Sales Manager for Airport Express Alliance, the trade sales and marketing alliance for the Gatwick and Heathrow Express Air-Rail links. He has spent over two decades in the travel and aviation industry, with Bales, Qantas Airways and OAG.

Adam Bauer is President of Air Meals, a software provider that enables an airline’s passengers to book in-flight services at time of ticketing and check-in that are delivered directly to their seats. Air Meals’ flagship product, AM-1, recently won a prestigious Mercury Award from ITCA.

While Managing Principal for a management consultancy, Adam was entrusted by executives at Fortune 500 firms to solve some of their most important IT challenges, including retail banking which passed through an identical movement that airlines now find themselves entering. Air Meals is his second internet commerce company that he co-founded and led. Academically, he holds two undergraduate degrees in business and an MBA along with honors and distinctions.

Adam lives near San Francisco, California and enjoys outdoors sports, is an active member of his church, and is married with two young children.

Bruce is a recognized authority on revenue management and currently serves as a member of the Editorial Board of the Journal of Pricing and Revenue Management. He has over 24 years of experience in the travel industry, serving as Vice President of Marketing of Hyatt Hotels Corporation, and Senior Vice President of Marketing for TravelCLICK. Bruce’s revenue management expertise began at United Airlines where he developed and implemented the airline’s first yield management system. As Vice President of Marketing for Norwegian Cruise Line, he introduced new yield management concepts to the cruise industry, and later extended these concepts to the ski and resort industry as Sr. Vice President of Marketing and Sales at Vail Resorts.

Graham Wareham joined Air Canada's Project Management Office in 1997 and initially worked on various Star Alliance projects. He later managed Air Canada's Electronic Ticketing development before being promoted to General Manager, Product Distribution. Graham now has overall responsibility for Air Canada's distribution relationships and is the driving force behind the airlines direct connect initiatives. Prior to Air Canada, Graham spent eight years as a project manager for a military contractor building flight simulators. Graham graduated with a Masters in Business Administration from the John Molson School of Business at Concordia University in 1997. He is an avid fan of downhill skiing and enjoys living in Montreal, Canada with his wife and three children.

Ricky has been a Travel and Transportation industry executive since 1980 having direct experience with P&L related activities, managing sales, marketing, operations and IT solutions organizations on a global basis. Ricky has helped major airlines and other travel related companies around the world develop, and implement, major strategic initiatives and large scale IT projects. These iniatives include developing reservations systems, creating distribution strategies, hosting platforms, deploying e-commerce strategies and marketing application subscription models.

Tom has over 30 years aviation industry experience with in-depth knowledge in airline operations including Above / Below wing, Operations Control, Analyst, Flight Operations Quality Assurance & Compliance, Pilot Ground Training, Contract Training & Sales, Manager in Hub Operations, Project Manager – Technology Implementations, System Manager – Marketing & Business Development.

Miko has over 12 years of experience in airline Pricing and Revenue Management. She began her career as a Pricing and Revenue Management Analyst at Midway Airlines and went on to hold various related positions at Delta Air Lines, eventually rising to Team Leader International Pricing. In this role, Miko led a team of 10 analysts responsible for developing Delta's Pricing Strategies in Asia, Latin America and the Caribbean. Miko was also Manager of Revenue Management at JetBlue, where she formed and established the Pricing Team and was instrumental in the development of the first-ever all-in-one Pricing tool which allows JetBlue to file fares in ATPCO and OpenSkies.

Miko currently holds the position of Director, Pricing & Revenue Management at Alaska Airlines. She holds a Bachelor's Degree in Business Administration from Kenan-Flagler Business School of the University of North Carolina in Chapel Hill.

Troy Fernwalt started his airline career with America West Airlines in 1988 as a front line employee, working in Airport Customer Service, Reservations, Inflight and the Training department. He has held a variety of IT leadership roles including Senior Manager IT Strategic Planning, Senior Manager Airport Automation, Director of Sales and Marketing Technology, Managing Director of Airport and Reservations System Technology and currently the Managing Director of Airline Operations Architecture and Systems Development.

Troy holds a Bachelor’s degree in Philosophy and a Master’s degree in Computer Information Systems from Arizona State University. He has been a Computer Information Systems Adjunct Professor at a local college since 1995.

Jim began his aviation career with US Airways in Reservations in 1979. He has held a variety of management positions with US Airways over the course of his nearly 30 year career, including Manager, Reservations Training and Development; Manager, Customer Service Training; Senior Manager, Station Administration/PHX; Director, Passenger Service/PIT; and Director, Passenger Service/PHL.

Jim left US Airways in 2006 to take the position of Director, Customer Service Training and Procedures for FLL based Spirit Airlines. As director, he was responsible for the design and implementation of the “sale of ancillary services” including paying for checked baggage, seat sales and on-board product sales.

In 2008 Jim returned to US Airways to take the position of Director – Customer Strategy/Revenue Projects. He leads project teams through all phases of customer strategy projects related to charging of peripheral service items, such as additional checked baggage, assigned seats and on-board product sales. His work includes requirements definition, business case development, planning and implementation. These projects have realized $160M in ancillary revenue for US Airways in 2008 and projected $400-500M 2009 ancillary revenue.

Jim holds a Bachelor of Arts degree in Psychology from Syracuse University.

Steve Arsenault has over 20 years of airline industry experience. He recently joined IBS Software Services as worldwide sales director overseeing the launch of iLoyal. Prior to IBS, Steve held positions at United Airlines, SH&E, and Unisys. This experience includes the development of forecasting models, design of frequent flyer porgams, and numerous system redesigns and implementations. Steve holds BS and MBA degrees from Columbia University and completed all course-work for a doctorate in econometrics at the University of Chicago.

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Sergio is a young entrepreneur from Torino, Italy. He studied electrical engineering at Politecnico di Torino and soon co-founded WeBrainstorm, an ICT consulting firm where he served as CEO. His tasks ranged from management consulting to process analysis where he delivered to clients in the Biotech, Trading, VoIP and Media fields.

While carrying out projects for international customers and attending a European Commission Executive training, he had the opportunity to live throughout Eastern Asia, where he further developed his multi-cultural communication skills.

His work at Asiana Airlines, together with his innate passion for flight, has catalyzed the combination of expertise in the Transportation, Telecommunication and Social Media industries. The result is his latest venture: SATISFLY, a unique product that will undoubtedly reshape the world of passenger interaction in the airline industry by finally monetizing the potentials of web 2.0.