Using Social Impact Marketing
to Generate Customer Loyalty & Ancillary Revenue 
 

WHY

A special event for GivingTuesday 2020. 

WHAT

Ai partnered with Do Good Points for a special interactive discussion and Q&A on what it means to give back, difficulties in social impact marketing, and how it can be a part of loyalty programs to generate both ancillary revenues and customer engagement. 

WHO

Free Viewing. To help promote further discussions on social impact in loyalty, Ai in partnership with Do Good Points, donated on behalf of each person that registered for this event. The funds went to support high impact global efforts battling human trafficking and drive more awareness for this cause.

HOW

An open discussion with Ai Events, Do Good Points, and others from the loyalty marketing space on harnessing Social Impact Marketing to engage your customers, while also driving ancillary revenue to your business. We also covered program specifics, potential revenue numbers, and bottom-line KPIs.