Finding our way back to Profitability - Ancillary Merchandising Conference 2021

Date: 14 Apr 2021 - 15 Apr 2021    Location: London, United Kingdom    Delegates: 125+

Photo: Networking at a past Ai Event

The 2021 and 13th Ancillary Merchandising Conference (AMC) will be taking place in London at the conference centre of the Royal College of Physicians in Regents Park on Thursday 14th April and Friday 15th April.

$100 billion is a big number, but that's what IdeaWorksCompany - the go to source for ancillary revenue figures - indicated that airlines generated in ancillary revenues in 2019. Where will the next $100 billion come from? This is a key question in the post Covid-19 world that we'll seek to answer in AMC 2021.
  -How ancillary can lead the way back to profitabilty?

Clearly at these levels, calling it "ancillary" is a bit out of date. Ancillaries are now core revenues that airlines and other travel retailers need to surive in the current environment.

Join this conference to hear the latest best practices and make the connections to increase your share of each traveler's journey to drive you to profitabilty once again.

Registration will be opened shortly.

Photo: Networking at a previous Ai Event


Sinead Finn is Director of affinnity, an ancillary revenue focused consulting firm. Having helped develop and having led Ryanair's Ancillary Revenue program as that airline's Director of Commercial Revenue and Head of Sales and Marketing Europe, Sinead is considered one of the founders of the Ancillary Revenue movement.


Day One - Thursday, 29th April 2021

8.30 - 9.30am:
Breakfast, Networking & Check-in

9.30 - 9.45am:
Welcome Remarks
• Sinead Finn, Founder, affinnity

9.45 - 10.15
Welcome Keynote Address: The State of Ancillary Revenue

10.15 - 10.45am:
Keynote: How Maximizing Ancillaries in 2021 can Drive us to Profitability Once Again

10.45 - 11.30am:
Coffee Break & Networking

11.30am - 12.30pm:
The Lions' Den Pitching Contest - Product showcase of some of the latest Ancillary Revenue innovators

If you are from a tech company, or a potential delegate, and want to showcase your products and services in our Lions' Den, then drop us an email here and  we'll explain the process of how to get a slot.

12.30 - 2.00pm:
Lunch & Networking

If you are looking for a solution to a specific ancillary merchandising issue then let us help you connect over lunch with an expert.  Email us at

2.00 - 3.30pm:
Conference Sessions

Topics will include Fare Families & Bundles as well as Lessons from Online Retailers like Amazon

3.30 - 4.15pm
Coffee Break & Networking

4.15 - 5:15pm:
Day 1 Closing Panel Discussion

5.15 - 6.45pm:
Networking Reception

Day Two - Friday, 30th April 2021

8.30 - 9.30am:
Breakfast, Networking & Check-in

9.30 - 10.15am:
Debate Session: Are Google, Amazon, Facebook (and others!) an opportunity or threat for airlines, travel companies' and their revenues?

If you have a view on this and might like to join this panel, please email

10.15 - 10.45am:
Audience Discussion Session around NDC & One Order

10.45 - 11.30am:
Coffee Break Networking

11.30am - 12.30pm:
Closing Panel Session: Where will the next $100 billion come from?

12.30 - 2.00pm:
Lunch & Networking

2.00 - 3.30pm:
Optional Post Event Ancillary Revenue Thought Leadership Roundtable

Close of Conference

Want to see the 2019 presentations to get a better idea of the Ancillary Merchandising Conference? Click on the button above and request the presentations from the "2019 Ancillary Merchandising Conference."

Photo: Past Airline Information Conference

These companies participated in the prior AMC in London. 

Note: The 2021 list will be published at a date closer to the event.

Collinson Group
Cover Genius
El Al Israeli Airlines
Eurowings GmbH
Expedia Partner Solutions
GetYourGuide Deutschland GmbH
Gordian Software
Healix Insurance
Holiday Extras
InflightFlix International Limited
IFT Consulting
InteRes GmbH
LOT Polish Airlines
Loughborough University
Lufthansa Group
New World Loyalty
OpenJaw Technologies
optile GmbH
Peakwork AG
Pegasus Airlines
Qatar Airways
S7 Travel Retai
SAS Scandinavian Airlinesl / S7 Airlines
Saudia Airlines
Smile Again
TAP Air Portugal
Thai Airways
International Public Company Limited
Thomas Cook Airlines
Turkish Airlines
Ukraine International
Airlines United Airlines
Virgin Atlantic Airways
Wideroe AS




Are you interested in speaking at this or one of our events?

At Ai we are constantly looking for people willing to share their industry knowledge & experience and believe speaking is a great opportunity to engage with the public, as well as increase one's profile in the Airline & Travel Industry. To complete an online speaking application click here

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What sponsorships items are available?

► Digital  Media for Conference Events Options 
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We also have many Bundle options which mix different options

If you are interested in learning more about sponsorship options or purchasing please contact or click here to read more details

Phtoto: Royal College of Physicians is a listed building designed by renowned architect Sir Denys Lasdun

The Royal College of Physicians in Regent's Park
Council Chamber
11 St. Andrews Place
London NW1 4LE
Tel: 44 (0) 207 935 1174

Map and directions:

Nearest Tube Stations: 
Great Portland Street or Regent's Park

Need a Hotel in London?:
If you are planning on staying in London, you can book a local hotel by clicking on the icon below and visiting Ai's affiliate hotel reservations webpage. Any hotel in Regent's Park area will be within walking distance. The Melia White House is located adjacent to the Royal College, while the Holiday Inn Regents Park is a couple of minutes walking distance from it.