Photo: Packed house at AMC 2018, Edinburgh, representing 30+ different airlines & many OTA's
The theme for the 13th Ancillary Merchandising Conference (AMC) is Engage, Experience and Execute - are we getting it right for customers?
Building on the highly successful conference last year (click here if you want to access the presentations) about "Getting ahead in the Digital Age," this year's AMC is focused on how to engage with customers - whether in the direct or indirect channels. Ancillaries and Merchandising are challenged in different ways depending on the channel. So getting a customer experience that allows customers to easily and consistently buy a range of products and services is central to this year's event. Having a strategy for ancillaries - whether it is classic ones like cars and hotels - or even bags and seats is a first step, but getting the highly siloed organisation to execute is also fundamental. This year tackling the actual delivery of ancillaries will also feature as a one of the events hot topics, which you will find below.
Registration from $299 USD (Airline and Travel & Hospitaliy Providers) and $999 USD (Vendors) through Friday 25th January 2019. Note: Registration is $100 additional for payment by bank transfer.
Agenda Hot Topics: Engage, Experience, Execute -
Are we delivering for customers?
Some of the Hot Topics for the 2019 Ancillary Merchandising Conference will include:
♦ How can you engage your customers to come to your website to buy ancillaries?
♦ In a multi-channel distribution model, can you deliver all your products consistently?
♦ What's new - will 2019 be the year that ground transport and the end-to-end journey come to pass?
♦ Is your online customer experience to merchandise helping or hindering sales?
♦ Do you have the right people in the right jobs to understand and deliver what customers want?
♦ Organisationally can you execute - does your C-level understand the ancillary challenges?
♦ GDPR - a year in, what has been its impact and does it help or hinder?
♦ API's - do you understand what they can or can't do? Do you have a strategy for them?
♦ The end-to-end journey - can one provider do it all?
♦ Are there any travel providers delivering an Amazon type experience? Will the likes of Google or Amazon be the companies that can actually deliver this?
♦ NDC - is it still relevant and/or delivering?
♦ Blockchain & Smart Contracts: what are the implications for ancillary revenue generation?
♦ Lions Den - pitching contest of some of the latest new ancillary revenue-related products
Photo: Holiday Inn, Kensington Forum
Conference Venue & hotel bookings:
Photo: Past Airline Information Conference
The following companies participated in 2018:
(Note: The 2019 list will be published soon and is expected to be simiilar.)
Photo: Madeleine, Event Chairman
Ai Events is delighted to announce that Madeleine Anderson will be the Event Chairman and agenda setter of the 2019 Ancillary Revenue Conference (AMC). She looks forward to hearing from you if you wish to speak at this event. To inquire about speaking, click here to complete the online speaker's inquiry form and thereby contact Madeleine.
Madeleine Anderson worked for British Airways for 10 years, including managing the British Airways Executive Club (UK). This was followed by three years working for Ernst & Young Management Consultancy, specialising in Loyalty across a number of sectors in Europe. Since 2002 Madeleine has worked as an independent consultant, holding a series of roles in Europe and the Far East. This has included launching a loyalty programme for Jet2.com and supporting the strategic development and launch of a co-brand credit card for Emirates Airline. She graduated from Loughborough University of Technology with a BSC (Hons) Management Sciences and Diploma of Industrial Studies. She has also received a Post Graduate Diploma of Business Administration from Lancaster University and a Diploma of Direct Marketing from the Direct Marketing Centre/Kingston University.
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Sponsoring an Ai Event
Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience. We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.
Who comes to an Ai Event?
Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.
For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.
What sponsorships items are available?
We work with our sponsors to customise their sponsorship package to their corporate objectives and budget. Our sponsorship items start from US$999 and can be tailored to your exact requirement.
Some of the options available include:
► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives
Photo: Our all female "Lions" and Lion's Den pitching contest winner at AMC 2018, Edinburgh
Pitch your New Product to the Ancillary Merchandising Conference Delegates
Delegates participate in the Ancillary Merchandising Conference not only to connect with great content during the presentations, but also to find out what is new and cutting-edge in terms of ancillary revenue generating products.
So, if you have a new product or service that you'd like to pitch to our panel of experts, as well as all of the conference delegates, then our ever popular Lions' Den is the perfect place for you. It's a 5 minute sales pitch followed by questions about your product/service from the Lions (Judges). Two prizes are then awarded- one for the best and most entertaining pitch and the other for the best product. Previous winners have included the likes of "small startups" (at the time) of Plusgrade and Adyen. Plusgrade are now working with 60+ airlines for their paid for upgrade program, while Adyen, founded just over 10 years ago, is now worth more than 2.5 Billion Euro!