Getting your Customer Experience to be First Class! - Ancillary Merchandising Conference

Date: 09 Apr 2019 - 11 Apr 2019    Location: London, UK    Delegates: 130+

Photo: Packed house at AMC 2018, Edinburgh, representing 30+ different airlines & many OTA's

The theme for the 13th Ancillary Merchandising Conference (AMC) is Engage, Experience and Execute - are we getting it right for customers?   

Building on the highly successful conference last year (click here if you want to access the presentations) about "Getting ahead in the Digital Age," this year's AMC is focused on how to engage with customers - whether in the direct or indirect channels. Ancillaries and Merchandising are challenged in different ways depending on the channel. So getting a customer experience that allows customers to easily and consistently buy a range of products and services is central to this year's event. Having a strategy for ancillaries - whether it is classic ones like cars and hotels - or even bags and seats is a first step, but getting the highly siloed organisation to execute is also fundamental. This year tackling the actual delivery of ancillaries will also feature as a one of the events hot topics, which you will find below.

Registration from $499 USD (Airline and Travel & Hospitaliy Providers) and $1,199 USD (Vendors) is available through Friday 29th March 2019. Note: Registration is $100 additional for payment by bank transfer.

Agenda & Hot Topics: Engage, Experience, Execute -
Are we delivering for customers?

Note: Click on this button to see the complete conference agenda or the hot topics to be covered are below.

Some of the Hot Topics for the 2019 Ancillary Merchandising Conference will include:
♦ How can you engage your customers to come to your website to buy ancillaries?
♦ In a multi-channel distribution model, can you deliver all your products consistently?
♦ What's new - will 2019 be the year that ground transport and the end-to-end journey come to pass?
♦ Is your online customer experience helping or hindering sales?
♦ Do you have the right people in the right jobs to understand and deliver what customers want?
♦ Organisationally can you execute - does your C-level understand the ancillary challenges?
♦ GDPR - a year in, what has been its impact and does it help or hinder?
♦ API's - do you understand what they can or can't do? Do you have a strategy for them?
♦ The end-to-end journey - can one provider do it all?
♦ Are there any travel providers delivering an Amazon type experience? Will the likes of Google or Amazon be the companies that can actually deliver this?
♦ NDC - is it still relevant and/or delivering? 
♦ Blockchain & Smart Contracts: what are the implications for ancillary revenue generation?
♦ Lions' Den - pitching contest of some of the latest new ancillary revenue-related products

Do you have a topic that we are missing or would you like to pitch your ancillary-related product in the Lions Den at AMC?  If so, please email Michael (This email address is being protected from spambots. You need JavaScript enabled to view it.) to let us know!

Note: Click on the button above to see the complete conference agenda.

Photo: Holiday Inn, Kensington Forum

Conference Venue & hotel bookings:

Address: Wrights Lane, Kensington
London W8 5SP
United Kingdom
Phone: +44 20 7368 4023

Our preferred group rate of £130 including VAT and Breakfast is now available. To book please call at ++44 20 7368 4023  and mention Ancillary Merchandising Conference

Conference Agenda Thumbnail Outline:
Tuesday, 9th April 2018: 14:00-17:30 Pre-Event Session and 18:00-19.30: Welcome Reception
Wednesday, 10th April 2018: 08:00-18:00 Breakfast, Conference Sessions & Evening Reception
Thursday, 11th April 2017: 08:00-12:30 Breakfast & Conference Sessions


Photo: Past Airline Information Conference

The following companies have already registered

Aegean Airlines  SA
Air Black Box
Air Canada
Air Transat
Airstream Associates
American Airlines
British Airways
Collinson Group
El Al Israeli Airlines
Eurowings GmbH
GetYourGuide Deutschland GmbH
InflightFlix International Limited
InteRes GmbH
Intern & Jet2holidays
Loughborough University Student
Lufthansa Group
Peakwork AG
Pegasus Airlines
Previously Travelport
Qatar Airways
S7 Travel Retail / S7 Airlines
TAP Air Portugal
Thai Airways International Public Company Limited
Thomas Cook Airlines
Turkish Airlines
Virgin Atlantic
Wider¯e AS
XL Airways


Photo: Madeleine, Event Chairman

Ai Events is delighted to announce that Madeleine Anderson will be the Event Chairman and agenda setter of the 2019 Ancillary Revenue Conference (AMC). She looks forward to hearing from you if you wish to speak at this event. To inquire about speaking, click here to complete the online speaker's inquiry form and thereby contact Madeleine.  You can see a sample of the information for the online form by clicking here

Madeleine Anderson worked for British Airways for 10 years, including managing the British Airways Executive Club (UK). This was followed by three years working for Ernst & Young Management Consultancy, specialising in Loyalty across a number of sectors in Europe. Since 2002 Madeleine has worked as an independent consultant, holding a series of roles in Europe and the Far East. This has included launching a loyalty programme for and supporting the strategic development and launch of a co-brand credit card for Emirates Airline. She graduated from Loughborough University of Technology with a BSC (Hons) Management Sciences and Diploma of Industrial Studies. She has also received a Post Graduate Diploma of Business Administration from Lancaster University and a Diploma of Direct Marketing from the Direct Marketing Centre/Kingston University.

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. For more details on sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo: Our all female "Lions" and Lion's Den pitching contest winner at AMC 2018, Edinburgh

Pitch your New Product to the Ancillary Merchandising Conference Delegates

Delegates participate in the Ancillary Merchandising Conference not only to connect with great content during the presentations, but also to find out what is new and cutting-edge in terms of ancillary revenue generating products.

So, if you have a new product or service that you'd like to pitch to our panel of experts, as well as all of the conference delegates, then our ever popular Lions' Den is the perfect place for you. It's a 5 minute sales pitch followed by questions about your product/service from the Lions (Judges). Two prizes are then awarded- one for the best and most entertaining pitch and the other for the best product.  Previous winners have included the likes of "small startups" (at the time) of Plusgrade and Adyen. Plusgrade are now working with 60+ airlines for their paid for upgrade program, while Adyen, founded just over 10 years ago, is now worth more than 2.5 Billion Euro!

Would like to pitch your ancillary-related product in the Lions Den at AMC? Please email Michael (This email address is being protected from spambots. You need JavaScript enabled to view it.) to let us know!