Getting ahead in the digital age - Mega Event Worldwide

Date: 31 Oct 2018 - 02 Nov 2018    Location: Long Beach, CA, USA    Delegates: 400+

Photo: City of Long Beach with Queen Mary on the lefthand side

Event Overview & Theme: Mega Event 2018 will be held in Long Beach, California, home to the luxury liner the Queen Mary. She was the fastest ship crossing the Atlantic and, in her day, she was at the leading edge of technology. Similarly, the theme for Mega Event 2018 is shaped around being at the leading edge of technology and how to get ahead in our rapidly developing digital age.

How to make the best of Digital in the areas of Loyalty, Ancillary Revenues/Merchandising and Co-brand Cards will form the centre piece of the event. Mega Event will also allow you to connect with not only great content, but also great business contacts, enabling you to learn best practices and hear how others are getting ahead in the digital age. 

Mega Event will cover three conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising Conference & 3) Co-Brand Partnerships, as well as the 2018 Mega Awards sponsored by Avis-Budget Group, which recognize excellence in these areas. Scroll down to see the 2018 conference hot topics and agenda and register now while early registration rates remain available.

The lowest Early Bird Registration by credit card of $299 USD (airlines & hospitality/travel providers) and $999 USD (vendors & financial services) is available until Friday, February 9th. Notes: Registration is $100 USD additional for payment by bank transfer.


The 2017 Mega Event focused on being bold. This year, not only do we need to be bold, but we need to get ahead.  Much of our industry is still analogue, but, customers want digital to be connected and working across every channel. The question is how to do this? If you want to learn how, then Mega Event 2018 is the must attend event.  A few of the hot topics to be covered will include:

What Are Customers Demanding?: Seeing things from the customers viewpoint is key to getting ahead in the digital age – understanding what they want from loyalty programs, co-brand cards and how flights and travel are sold is the best starting point to get ahead
The Regulatory Challenge: From GDPR to regulation of ancillary pricing as the regulators catch up on the digital age what are the issues and challenges & how best to manage them
Is Artificial Intelligence relevant for travel?:  AI seems to be everywhere, but who is currently using it and what sort of results are they getting?
Top Class Merchandising: How to move beyond fare families and basic economy – can you merchandise from pre-journey, airport, flight and post journey?
Predictive Analytics: Do you want to get bold with predicting what customers will want or pay for?
Classic & New Ancillary Products: Car, hotel and insurance are re-gaining traction as sales opportunities as digital makes cross & upsell easier.  What’s the best practice?
Industry Initiatives: Where are we with the likes of IATA One Order and NDC – still talking or starting to deliver?
The Omni Channel Challenge: Digital should make it easy for customers to switch from a call centre to an airport – does our industry have unique challenges and can they be overcome?
Business to Business Co-Brands: Are these the saviour for co-brand cards in regulated markets?
Beacons, Mobile and Selling: The best practice from other industries and from the airline, hotel and OTA worlds
Data, Data, Everywhere: Who is using Big Data in a practical way and delivering now?
Personalisation:  Whether it is loyalty, ancillary or co-brands, harnessing digital channels and insights are the key to personalisation.   How can you do it and deliver now?  Is too much personalisation counterproductive?
The Return of Inflation: Too many miles chasing too few seats – will inflation destroy loyalty?
How to Set your Co-Brand Program on Fire: The top insights to help you maximise the digital revolution to increase spend and get more card holders
Who is Leading in Digital and Co-Brands?: Lessons from the Uber card launch
Ancillary Revenue Management: Can you revenue manage loyalty, ancillaries and co-brand income to get a single view of the customer and what they are willing to pay
The Regulatory Challenge: From GDPR to regulation of ancillary pricing as the regulators catch up on the digital age what are the issues and challenges & how best to manage them
Lions' Den: Showcase of new and bold products that have just 5 minutes to sell their idea!

Conference Agenda Outline for Booking your Travel:
Wednesday, 31st of October:
14:00-17:00: Pre-Event Sessions
17:30: Welcome Reception
Thursday, 1st November:
08:00-17:15: Conference Sessions
17:15-18:00: Pre-Mega Awards Reception
18:00-19:45: Mega Awards, sponsored by Avis Budget, followed by Networking Reception
Friday, 2nd November:
08:00-12:30: Conference Sessions
13:00-16:00: Optional Post-Event Networking

Our Event Media Partner:

The biggest global network of over 35.000 fintech professionals and our experienced consultants they are able connect you to highly skilled people to boost your business performance.

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Photo: Resnaissance Long Beach Hotel

Event Location & Hotel Venue:

111 E Ocean Blvd, Long Beach, CA 90802
Phone: +1 (305) 374-3900

Sleeping rooms at the group rate of $199 per night (plus tax) are now available by clicking on the "Book Now" image above

Note: You can find rooms at a cheaper rate at the Hotel Royal (431 E Broadway, Long Beach, CA 90802) which is 9 minutes walking from the conference venue. 

Conference Agenda Thumbnail Outline for your hotel booking:
Wednesday, October 31st, 2018: 14:00-17:00 - Pre-Event Sessions and 17:30-19.00 - Welcome Reception.
Thursday, November 1st, 2018: 08:00-20:00 Conference Sessions & Evening Reception.
Friday, November 2nd, 2018: 08:00-12:30 Conference Sessions

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. To find out more about sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Image result for alan lias
Photo of Alan Lias

Ai Events is delighted to announce that Alan Lias, former VP Loyalty and Ancillary at Virgin Atlantic, will be the 2018 Chairman of Mega Event. Alan is responsibe for putting together the agenda for the event, so if you are interested in speaking, he'd be delighted to hear from you.  Alan is looking after speakers for the Loyalty and Ancillary/Merchandising tracks.

Please click here to complete the online speakers form. 

If you wish to be considered for speaking on the Co-Brand @ Mega track then, Madeleine Anderson is selecting speakers.   You can complete that online proposal form here

Photo: Networking Crowd at Mega Event 2017 in Palm Springs

Companies that participated in 2017 included:
Note: The 2018 list will be available soon and is expected to be similar to the 2017 list below.

1-2-1 Marketing Service Group 
2Market Limited
Access Development
Aeroplan Canada
Air Canada
AIG travel 
Air Canada
Airline Information
Airsource Partners
Air Transat
AKA Mommy Points/Boarding Area
Alaska Airlines
Allianz Global Assistance
American Airlines
American Direct Marketing Resources
ANA X Incorporated
Ascend Partners LLC
Auriemma Consulting Group 
Avis-Budget Group
Azul Airlines
Bangkok Airways
Bank of America
Berkshire Hathaway Travel Protection
Bond Brand Loyalty
Bridge the Gap Solutions
Capitol Corridor 
Capital One
Carlson Wagonlit
Catchit Loyalty
Ceasars Entertainment
CellPoint Mobile
Chameleon Collective
Chase Card Services
CJ Ignition
Clarus Commerce
Collinson Group
Company Evolution
Comtrade Digital Services
Connexions Loyalty
Continuum Commerce
Diners Club International 
DX Technology
EL AL Israel Airlines
Elite Marketing Group
Engage People
Enterprise Holdings 
Enterprise Ireland
Epic Research
Expedia Affiliate Network
Exclusive Resorts
Fandango Rewards
FFP Investment and Advisory 
Fidelity Investments
First Bankcard
Frontier Airlines
Fusion Corporate Partners
GOL Airlines
Gordian Software
Hannifin Loyalty
Hawaiian Airlines
Hong Kong Airlines
Hotelbeds Group
IHG (Intercontinental Hotels Group)
Infinite Peripherals 
Insel Air
Intent Media 
Intercontinental Hotels Group
JetBlue Airways
JetBlue Ventures
Jet Privilege (Jet Airways)
JR Technologies
Kenya Airways
Kids First Fund
KLM Air France
Kobie Marketing
Korean Air
Loyalty Advantage
Loyalty Fraud Prevention Association (LFPA)
Loyalty Partner Solutions
LSG Sky Chefs
The Mallett Group
Mauve Partnership
Merkle Inc
Miles & More
MGM Resorts
Montrose Travel Loyalty
Norwegian Air Shuttle
Olson 1 to 1
Omni Air International 
Outside the Box Marketing
Performance Marketing
Priceline Group
Procurement Services
Rentalcars Connect
Research Now
S7 Airlines
Sanctifly club
SAS Scandinavian Airlines
Sift Science
Social Party Inc
Southwest Airlines
Spirit Airlines
SriLankan Airlines 
Sterling Payment
Sun Country Airlines
Survey Sampling International
Synchrony Financial
Taylor Communications 
TD Bank
The Home Depot
The Mallet Group 
Ticket Jones
Turkish Airlines
United Airlines
United Networks
US Bank
Velocity FF-Virgin Australia
Vietnam Airlines
Virgin Atlantic Airways
Vistana Signature Experiences
WestJet Airlines
West Monroe Partners
Westin Vacation Club
The Wise Marketer
XXL Solutions


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