Digital strategies for the Co-brand Card Market - Presentations from 4th Co-Brand Americas Conference

Date: 21 May 2018 - 23 May 2018    Location: Wilmington, DE, USA    Delegates: 80+

Photo: Wilmington, venue for the 2018 Co-Brand Conference

Co-Brand 2018 was the 4th annual event dedicated to best practices for co-branding credit cards and for forging co-brand relationships. Scroll down to see its agenda. Presentations from this conference are also available by requesting them below.

To access the presentations from this conference, click on the button above and request the presentations from the "2018 Co-Brand Conference."

Pre-Day- Monday, May 21st, 2018

6:00pm - 9:00pm:
Welcome Reception

Day 1- Tuesday, May 22nd, 2018

8:00am - 9:00am:
Registration, Breakfast & Networking sponsored by Auriemma Consulting Group

9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Brett Whiton, Chief Operating Officer, Elite Marketing Group

9:10am - 9:40am:
Do Customers Still Value their Co-Brands?  In a Mobile Wallets, Alternative Form of Payments and Crypto Currency world, what are the implications?
• Joe DeNardi, Managing Director, Stifel

9:40am - 10:10am:
GDPR: What are the implications for you if you hold data in Europe?
• Kim Gerhardt, Partner, Edgar, Dunn & Company

10:10am - 10:40am:
In a Portfolio Moving World: What's the best way to RFP your co-brand and move your portfolio to a new provider?
• Crystal Kaldjob, Associate, Morrison & Foerster

10:40am -11:20am:
Coffee Break & Networking

11:20am - 11:50am:
Understanding digital identities and fraud in the co-brand industry
• Steve Lenderman, Fraud Operations Lead, PayPal

11:50am - 12:30pm:
Panel Session: Big Data, Analytics and Personalisation are common buzzwords:   Who is using them well in the co-brand world and what lessons can we learn?

• Michael Smith, Managing Partner, Ai Events

• Frank Reeuwijk, Financial Partnerships Senior Manager, KLM
• Thom Kozik, Chief Commercial Officer, Loyyal
• Jay Iannini, Business Development Executive, West Monroe Partners
• James McClain Jr, Segment Lead Partnership T&E, Barclaycard

12:30pm - 2:00pm:
Lunch & Networking sponsored by Morrison & Foerster

2:00pm - 3:00pm:
Panel Discussion:  Getting the Legals right:  Making sure you get all your agreements right

• Crystal Kaldjob, Associate, Morrison & Foerster

• Driss Belmadani, Manager Co-Brands and Loyalty Partnerships, jetBlue
• Trevor Salter, Associate, Morrison & Foerster
• Glen Trudel, Partner, Ballard Spahr
• Jay Iannini, Business Development Executive, West Monroe Partners

3:00pm - 3:30pm:
What the launch of the Uber, Starbucks (and other new non-travel) co-brands mean for your program: What are the lessons to be learned?
• Beth Wolff, Business Development Co-Brand, Visa
• Marc Berman, Principal Consultant, Kobie Marketing

3:30pm - 4:10pm:
Coffee Break & Networking

4:10pm - 5:00pm:
The Blockchain Session:  Everything you were afraid to ask about Blockchain as well as its potential implication for Co-Brands
• Thom Kozik, Chief Commercial Officer, Loyyal

5:00pm - 5:30pm:
Networking Reception together with Champagne Toast

6:00pm - 9:00pm:
3rd Annual Offsite Party sponsored by Elite Marketing Group

Day 2- Wednesday, May 23rd, 2018

8:30am - 9:30am:
Breakfast & Networking

9:30am - 10:00am:
What Will Happen if Interchange is Regulated in the USA?  Could lower rewards be on the agenda?
• Gary Leff, Author of “ View from the Wing”

10:00am - 10:30am:
Making your Rewards Offer Attractive to Drive Spend: How card linked offers add value to you co-brand card
Lars Holmquist, EVP Americas, Collinson Group

10:30am - 11:10am:
Coffee Break & Networking

11:10am - 12:00pm:
The Ideas Xchange:  A quick fire session of new innovations that could revolutionise the Co-Brand market

• Madeleine Anderson, Executive Chairman Co-Brand Americas 2018

• Liran Amrany, Co-founder & CEO, Debitize
• Bob Craig, Chief Digital Officer, Walletron
• Rob Borden, Vice President Commercial, Uplift

12:00pm - 12:15pm:
Closing Remarks & Audience Input for Co-Brand @ Mega Event:  Audience Input to shape the Agenda for Co-Brand @Mega
• Madeleine Anderson, Executive Chairman Co-Brand Americas 2018

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Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The following companies participated:

Ai Events
Air France-KLM
American Airlines
American Express
Auriemma Consulting Group
Ballard Spahr LLP
Bank of America
Capital One
Capri Enterprises
Club Premier
Collinson Group
Company Evolution
DC Partnerships
Edgar Dunn
The Enertainer
Entertainment Benefits Group
Elite Marketing Group
Goldman Sachs
Hawaiian Airlines
ICF Olson
Jet Privilege Private Limited
Knewsales Group
Kobie Marketing
Loyalty Fraud Prevention Association
The Mallett Group
Morrison & Foerster
Radisson Hotel Group
Royal Air Maroc
Sonesta Hotels
Spirit Airlines
UI Path-Robotic Process Automation
UMB Bank
UpLift, Inc.
West Monroe Partners
Wyndham Worldwide
...with many more expected soon!


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