Digital strategies for the Co-brand Card Market - 4th Co-Brand Americas

Date: 21 May 2018 - 23 May 2018    Location: Wilmington, DE, USA    Delegates: 80+

Photo: Wilmington, venue for the 2018 Co-Brand Conference

Co-Brand 2018 is the 4th annual event dedicated to best practices for co-branding credit cards and for forging co-brand relationships. Join this event to discuss and shape the future of co-branded cards. This partnership-driven conference will also allow participants to meet industry stakeholders from the retail, travel, and financial services industries responsible for co-branded cards. If you are interested in speaking at Co-Brand Conference, please click on the "Call For Speakers" tab and complete the online form. The Executive Chairman of the Co-Brand Conference, Madeleine Anderson, is looking forward to hearing from you!

Low-priced early registration by credit card of $599.00 USD (merchants & loyalty program operators) and $1,149.00 USD (vendors & financial services) is now available. Note: Registration is $100 USD additional for payment by bank transfer.

Scroll down to see the agenda. Some of the hot topics to be covered will include:
The Regulatory Challenge: Regulated Interchange is spreading - are the Americas next?  What lessons can be learned from other markets that have regulated interchange
Understanding the Legal Issues: What are the legals that you need to address/understand in a fast changing regulatory world?
Moving your Portfolio: What's the best practice to move your co-brand program to another provider?
Managing the RFP Process: Using a dynamic RFP process to achieve better success
Is Artificial Intelligence relevant for Cards?:  Will it help get your co-brand to be top of wallet?
Predictive Analytics: Do you want to get bold with predicting what customers will want or pay for?
Business to Business Co-Brands: Are these the saviour for co-brand cards in regulated markets?
Selling with Beacons & Mobile: making offers to ensure it's you co-brand customers use
Data, Data, Everywhere: Who is using Big Data in a practical way and delivering now?
Personalisation:  Get the mix right across digital channels is the key to personalisation.  
The Return of Inflation: Too many points chasing too few seats/bed – will inflation destroy travel co-brands?
How to Set your Co-Brand Program on Fire: The top insights to help you maximise the digital revolution to increase spend and get more card holders
Who is Leading in Digital and Co-Brands?: Lessons from the new card launches, like Uber
Blockchain: Everyone is talking about it - but what is it and does if it have any relevance for co-brands? 


Pre-Day- Monday, May 21st, 2018

7:00pm - 9:00pm:
Welcome Reception

Day 1- Tuesday, May 22nd, 2018

8:00am - 9:00am:
Registration, Breakfast & Networking

9:00am - 9:10am:
Chairman’s Opening Remarks & Agenda Comments
• Brett Whiton, Chief Operating Officer, Elite Marketing Group

9:10am - 9:40am:
Do Customers Still Value their Co-Brands?  In a Mobile Wallets, Alternative Form of Payments and Crypto Currency world, what are the implications?
• Joe DeNardi, Managing Director, Stifel

9:40am - 10:10am:
GDPR: What are the implications for you if you hold data in Europe?
• Kim Gerhardt, Partner, Edgar, Dunn & Company

10:10am - 10:40am:
In a Portfolio Moving World: What's the best way to RFP your co-brand and move your portfolio to a new provider?
• Joan Warrington, Partner, Morrison & Foerster and client (invited)

10:40am -10:50am:
Coffee Break & Networking

10:50am - 11:50am:
Panel Discussion:  Driving Additional Revenue Streams from Co-Brands:  Lessons from non US Markets & how card driven offers may be the key

• Madeleine Anderson, Executive Chairman Co-Brand Americas 2018

Panellists: be announced

11:50am - 12:30pm:
Panel Session: Big Data, Analytics and Personalisation are common buzzwords:   Who is using them well in the co-brand world and what lessons can we learn?

• Brett Whiton, Chief Operating Officer, Elite Marketing Group

• Beth Wollf Business Development Co-Brand, Visa (invited)

12:30pm - 2:00pm:
Lunch & Networking

2:00pm - 3:00pm:
Panel Discussion:  Getting the Legals right:  Making sure you get all your agreements right

• Crystal Kaldjob, Associate, Morrison & Foerster

• Driss Belmadani, Manager Co-Brands and Loyalty Partnerships, jetBlue
• Trevor Salter, Associate, Morrison & Foerster

3:00pm - 3:30pm:
Making your Rewards Offer Attractive to Drive Spend:   What to do before points/mileage inflation kicks in
• Marc Berman, Principal Consultant, Kobie Marketing

3:30pm - 4:10pm:
Coffee Break & Networking

4:10pm - 5:00pm:
The Blockchain Session:  Everything you were afraid to ask about Blockchain as well as its potential implication for Co-Brands
• Jonatan Buus, CTO, CellPoint Mobile

5:00pm - 5:30pm:
Networking Reception together with Champagne Toast

6:00pm - 9:00pm:
3rd Annual Offsite Party sponsored by Elite Marketing Group

Day 2- Wednesday, May 23rd, 2018

8:30am - 9:30am:
Breakfast & Networking

9:30am - 10:00am:
What Will Happen if Interchange is Regulated in the USA?  Could lower rewards be on the agenda?
• Gary Leff, Author of “ View from the Wing”

10:00am - 10:30am:
Making your Rewards Offer Attractive to Drive Spend: How card linked offers add value to you co-brand card
Lars Holmquist, EVP Americas, Collinson Group and client (invited)

10:30am - 11:10am:
Coffee Break & Networking

11:10am - 11:50pm:
The Ideas Xchange:  A quick fire session of new innovations that could revolutionise the Co-Brand market
• Liran Amrany, Co-founder & CEO, Debitize
• Bob Craig, Chief Digital Officer, Walletron
• Rob Borden, Vice President Commercial, Uplift

12:00pm - 12:15pm:
Closing Remarks & Audience Input for Co-Brand @ Mega Event:  Audience Input to shape the Agenda for Co-Brand @Mega
• Madeleine Anderson, Executive Chairman Co-Brand Americas 2018


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Photo: Hotel Du Pont, the "grande dame" of hotels in Wilmington

Event Location & Hotel Venue:

42 W 11th St, Wilmington, DE 19801
Phone: +1 (302) 594-3100

Sleeping rooms at the group rate of $179 per night (plus tax) by clicking on the "Book Now" image above

Conference Agenda Thumbnail Outline for your hotel booking:
Wednesday, October 31st, 2018: 14:00-17:00 - Pre-Event Sessions and 17:30-19.00 - Welcome Reception.
Thursday, November 1st, 2018: 08:00-20:00 Conference Sessions & Evening Reception.
Friday, November 2nd, 2018: 08:00-12:30 Conference Sessions

Top Brand Names Sponsor Ai Events.  Great Content and Connections made by presenters and sponsors.

Sponsoring an Ai Event

Whether it is raising brand awareness, new product launches or prospecting for new business, sponsoring an Ai Event is a great way to connect with your target audience.  We aim to understand your detailed objectives so that we can tailor a sponsorship package to your requirements and budget.

With a comprehensive range of sponsorship options available, from exhibition space to sharing your marketing material with delegates, we will create a unique opportunity to promote your brand and/or product. To find out more about sponsoring this event, please contact Michael Smith at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Who comes to an Ai Event?

Ai Events focus very much on content. We have industry practitioners as speakers sharing their insights into the key issues of the day. We don’t sell speaking slots, which means our presentations are not sales pitches thus attracting delegates who want to keep up-to-date with innovations and best practices. Most airline, hotel and travel industry delegates are senior decision makers. From SVP, VP and Director level, our delegates are predominately the people doing the job and making purchasing decisions.  

For more in-depth sponsorship information, relating to our different events, or the make up of our delegates, please ask for our Media Pack.

What sponsorships items are available?

We work with our sponsors to customise their sponsorship package to their corporate objectives and budget.  Our sponsorship items start from US$999 and can be tailored to your exact requirement.

Some of the options available include:

► Exhibition space - great brand presence and your chance to speak with delegates during breaks & lunches
► Brand awareness at the event with sponsorship of coffee breaks, networking receptions. We aim to get your brand out there in front of your target audience
► Establishing your brand as an industry thought leader via white papers or other specialist content on the Ai website and promotion of your messages on the relevant event websites
► We also can run webinars and can promote your content to our extensive worldwide database of airline, hotel and travel industry executives

For a more detailed package, prices and how we can help you get to your target customer, please contact Michael Smith by email. He's based in Scotland in the UK and will get back in touch with you as soon as possible to understand your needs and to tailor a package for your needs. His email address is This email address is being protected from spambots. You need JavaScript enabled to view it.


Photo of Madeline Anderson

Ai Events is delighted to announce that Madeleine Anderson will be the 2018 Executive Chairman of the Co-Brand Conference. She'd be delighted to hear from you about speaking at this event, so please click here to complete the online speakers form and contact her.

Madeleine Anderson worked for British Airways for 10 years, including managing the British Airways Executive Club (UK). This was followed by three years working for Ernst & Young Management Consultancy, specialising in Loyalty across a number of sectors in Europe. Since 2002 Madeleine has worked as an independent consultant, holding a series of roles in Europe and the Far East. This has included launching a loyalty programme for and supporting the strategic development and launch of a co-brand credit card for Emirates Airline. She graduated from Loughborough University of Technology with a BSC (Hons) Management Sciences and Diploma of Industrial Studies. She has also received a Post Graduate Diploma of Business Administration from Lancaster University and a Diploma of Direct Marketing from the Direct Marketing Centre/Kingston University.

Photo: Networking at a Mega Event & Co-Brand Partnerships Conference

The following companies have registered:

Ai Events
American Express
Bank of America
Capital One
Company Evolution
Edgar Dunn
Elite Marketing Group
Goldman Sachs
ICF Olson
Jet Privilege Private Limited
Knewsales Group
Kobie Marketing
Loyalty Fraud Prevention Association
The Mallett Group
Morrison & Foerster
Radisson Hotel Group
UMB Bank
UpLift, Inc.
Wyndham Worldwide
...with many more expected soon!


Lead Sponsor