Bold Strategies for Growth - 4th Mega Event Asia-Pacific (Loyalty & Co-Brand/Ancillary Conferences)

Date: 23 Aug 2017 - 25 Aug 2017    Location: Singapore    Delegates: 130+

Photo: Singapore - Venue of Mega Event Asia-Pacific 2017

The Mega Event Asia-Pacific 2017 - 4th Annual Profitabilty Summit, to be held at the Grand Mercure Roxy Hotel in Singapore, will combine two conferences in a single venue. Its two conference tracks will cover: 1) Ancillary Revenue Generation & Merchandising; and 2) Travel Loyalty & Co-Brand Cards - all with dedicated focus on key issues and challenges for airlines and travel companies in the Asia-Pacific region. Additionally, the 2017 Mega Event will host two complimentary workshops: Controlling your Offer & Loyalty Fraud Prevention, as well as a complimentary Ai Networking Evening "Travel Technology - Making it Count without Making ti Cost."

The theme for this year is "Bold Strategies for Growth" Scroll down this page to see the conference agenda and hot topics and register now to secure your place. Seats are limited.

Register now by credit card from just $599 USD (airlines/travel) & $999 USD (vendors, consultants & financial services). Note: Registration prices are $100 additional for payment by bank transfer.

Click on the button above to see the complete agenda in PDF.


Some of the topics covered from the perspective of the Asian-Pacific market will include:
• Pre-Event Controlling your Offer Symposium with Farelogix
• Pre-Event Loyalty Fraud Prevention Workshop with Loyalty Fraud Prevention Association
• Pre-Event Ai Networking Evening: Travel Technology - Making it count without making it cost
Merchandising Comes of Age: sharing best practice from airlines in Europe & North America
Selling in Path: OTA's bundle and sell better - what are the lessons to learn?
Is it just about Price?: As LCC's grow dramatically is it just about price or does loyalty play a part?
Chat Bots: can you afford to be left behind as automation takes off?
Apps, mobiles and tablets:: best practice for delivering your loyalty program
Frequent Flyer versus Frequent Buyers: do you have to make a choice - can you have both?
Ancillary Revenue Management:  maximise ancillary revenues by adopting Revenue Management techniques
Co-Brand & Loyalty: how programs are using their co-brand cards to drive business from corporates
Lions' Den: Start-ups will pitch innovative new solutions to drive revenues at Asia's airlines & travel companies

Thumbnail Agenda:
Pre-Events: Wednesday, 23 August 2017:
13.30: Pre-Conference Workshops (Controlling your Offer Symposium & Loyalty Fraud Workshop) & 19.00-20.00: Welcome Reception
Day 1: Thursday, 24 August 2017:
08.00-17.00 Conference (17.00-18.00 Networking Reception)
Day 2: Friday, 25 August 2017:
08.00-12.30 Conference Ends


Photo: Grand Mercure Roxy Hotel in Singapore - venue of Mega Event Asia-Pacific Conference

Conference & Hotel Venue:
50 East Coast Road, Roxy Square (Opposite Parkway Parade Shopping Centre)
Singapore 428769
Tel. +65 6344 8000

►A special rate for a Superior Room of $200 SGD++ (approx US$142 plus 10% Service Charge, plus 7% GST) is available for conference participants. Rate includes breakfast and Internet. A complimentary shuttle is available between the airport and the hotel. Other Rates to be Available: $220 SGD++ for a Deluxe Room; $265 SGD++ for an Executive Room.

Should you prefer to complete a form to email/fax to the hotel, then please click here to print it out.

Thumbnail agenda for booking your travel:
Pre-Events: Wednesday, 23 August 2017:
13.30: Pre-Conference Workshops (Merchandising & Loyalty Fraud) & 19.00-20.00: Welcome Reception
Day 1: Thursday, 24 August 2017:
08.00-17.00 Conference (17.00-18.00 Networking Reception)
Day 2: Friday, 25 August 2017:
08.00-12.30 Conference

Photo: Sleeping Room at the Grand Mercure Roxy Hotel in Singapore

Photo of packed exhibition floor at Ai Event.

Mega Event Asia-Pacific will host decision-makers working in commercial departments from air carriers and travel companies from around Asia-Pacific and the globe. Sponsorship offers an ideal opportunity to reach potential airline & travel business prospects. Sponsors have open access to all attendees and sessions throughout the event. The agenda and traffic flow are specifically designed to have plenty of networking time and to bring sponsors/exhibitors and attendees together. Networking & Exhibition time is maximised through a 90-minute lunch, three 30-minute coffee breaks and two hour-long breakfasts.

Sponsorship/Exhibiton Package - $4,999 USD (Only 2 remaining!)
- Logo included on printed Conference Agenda
- Hyperlinked logo on Conference Website
- Exhibition space at Conference
- Marketing information (promotion/white papers) on post conference website
- Attendance by up to three (3) delegates
- Special VIP discount rates for your airline clients
- Additional Delegate attendance 50% off (limited to 1 additional delegate)
- Final post conference list of delegates

Additional Sponsorship Opportunities:

Welcome/Networking Sponsorships
Contact for Quote - SOLD

Delegate Giveaway Bags - delegates bags bearing your branding and stuffed with your brochures!
At Cost - SOLD

Signage at Conference - for 2 vertical or hanging signs/displays in conference rooms
$499 USD - Available

Conference Folders - Conference folders to hold the agenda, bearing your logo/branding. Sponsor provides folders. May include a brochure of your company. No other brochures will be included in the folders!
$499 - SOLD

White Paper - Posting of your White Paper on the "Industry Trends" webpage of this conference site.
$999 USD - Available

Logo on Conference Site - Event website logo placement in list of sponsors with hyperlink
$999 - Available

Coffee Break, Lunch or Breakfast Sponsorship - Coffee stations will bear place-cards with your logo & great exposure on online/printed agendas
$1,499 USD - Available

Lions Den Pitch - 5 minute sales pitch in the Lions Den in front of the conference audience. Includes 1 delegate registration
$1,499 USD - Available

Delegate Name Tags - Name Tags Bear only your logo and the conference logo!
$1,499 USD - SOLD

Podium Plaques - The three conference podiums will bear your logo front and center
$1,499 USD - Available

Contact for Sponsorship:
Michael Smith
UK Office at +44 141 416 0800 (Office hours 9am - 5pm UK time)
This email address is being protected from spambots. You need JavaScript enabled to view it.

Photo: Bustling Event Floor at a Mega Event.

The following companies participated in 2016: Companies already registered for 2017:
Aegean Airlines
Air Arabia
Air Asia
AirAsia Big
AirAsia X
Airline Information
Airlines Technology
Asian Aviation
Avis-Budget Group
Bangkok Airways
Cathay Pacific Airways
Cebu Pacific Air
CellPoint Mobile
Changi Airport Group
Collinson Group
Connexions Loyalty
Cover-More Pte Ltd.
Customer Inspire
Diners Club
Engage People Inc.
Eva Air
Garuda Indonesia
GoAir India
Gulf Air
Holiday Taxis
Hong Kong Express
IBS Software Services
INDIGO (Ground Transportation Technoogy Provider)
Indonesia AirAsia
Japan Airlines
Korean Air
Loyalty Advantage
Lufthansa Systems
Mahan Air
Malindo Air
Malaysia Airlines
Nepal Airlines Corporation
Oliver Wyman
Oman Air
OpenJaw Technologies
Philippines AirAsia
Red Wings Airlines
RFi Group
Royal Air Maroc
RW Tech Labs
Seabury APG
SMZDM - Xhotel
Spicejet Limited
Survey Sampling
Thai Airways
Thai Smile
Think BIG Digital Sdn Bhd
Turkish Airlines
United Networks
Vanilla Air
VietJet Air
WorldTicket A/S
Acceler Asia
Air Asia BIG
American Express
The Ascott Ltd.
Asian Aviation
Avis-Budget Group
Buddha Air
Cebu Pacific Air
Changi Airport
Chubb Insurance
Collinson Group
Discover Financial
Hahn Air Lines
Hilton Hotels
Holiday Taxis
HotelBeds Group
Initiatives Group
International Hotels Group (IHG)
Japan Airlines
Jet Airways
Jet Privilege Private Limited
Kobie Marketing
Loyalty Advantage
Loyalty Fraud Prevention Association
Loyalty Partner Solutions
Malaysia Airlines
Philippine Airlines
Points International
PT. Transnusa Aviation Mandiri
Preferred Hotels & Resorts
Royal Brunei
Saaragh Technologies
Scoot - Tiger
Singapore Airlines
Starwood Hotels
Thai Airways International 
The Ascott Limited
Two Roads Hospitality Asia
UFly Alliance
Virgin Australia
...with many more coming soon!


Photo: Kuala Lumpur - Venue of Mega Event Asia-Pacific 2016

The Mega Event Asia-Pacific 2016 - 3rd Annual Profitabilty Summit, held in Kuala Lumpur, combined two conferences in a single venue. Its two conference tracks covered: 1) FFP & Frequent Guest Loyalty (including travel co-branded cards) and 2) Ancillary Revenue Generation & Merchandising - both with a dedicated focus on key issues and challenges for the Asia-Pacific region. The event's PowerPoint presetentations may be be requested for download using the button here:

To obtain the presentations from this event, click on the button above for "Sign up for Conference Presentations" and request those from the "2016 Mega Event Asia-Pacific."

And checkout some photos from the 2016 event from our Facebook page here.

We are delighted that a number of our sponsors are able to extend some special discounts for our delegates.

oneworld Flight Discounts:
If you are flying in to the event, why not check out the flight discounts available from the oneworld alliance airlines? Just go, select Attendee and Event Code OW27A17, and then search and book your flights. You can also bring a travel companion. There are more details here.

30% Discount for the 2017 Ancillary Revenue & Loyalty Guide:
To take advantage of an exclusive 30% discount on the Jay Sorensen 2017 Ancillary Revenue and Loyalty Guide, please visit the link below and use code MEGASINGAPORE before the 26th of August 2017. Please note that this discount is for registered delegates only.

Discounted Car Hire from Avis:
Visit to access discounted car hire rates for Ai Delegates.

Connect Free to 60 Million WiFi Hotspots with the United WiFi App:
To get free access to this app, for 30 days from sign-up, just follow the instructions below. Terms and Conditions apply and you need to be registered for the conference to use this offer.

This Symposium is being held in advance of Mega Event Asia-Pacific on 23rd August 2017 from 13:30 to 18:00 hours in the same venue - the Grand Mercure Roxy Hotel. Mega Event conference participants may register for it as part of the conference registration.

Farelogix is hosting this first of its kind event for the Asia-Pacific market dedicated to technology for airline-controlled offers. This Symposium is custom-tailored for airline IT, Revenue Management & Pricing, Ancillary Revenue and e-Commerce executives seeking to explore strategies and new technologies to dynamically manage all aspects of the airline offer, from pricing and merchandising to optimized availability and schedule-building.

Don’t miss this opportunity to hear from industry and product experts, hear real-life case studies, and see live demonstrations that take NDC, dynamic pricing, revenue management and merchandising to the next level.

Click here to visit the symposium's website for its detailed agenda.

Photo: Sharing at a previous Ai event. Join the discussions at the Fraud Working Group.

This afternoon session is being held in advance of Mega Event Asia-Pacific on 23rd August 2017 from 14:10 to 17:45 hours in the same venue - the Grand Mercure Roxy Hotel. Mega Event conference participants may register for it as part of the conference registration.

Overview: To discuss cooperation and solutions to Loyalty Fraud, the 5th complimentary Loyalty Fraud Prevention Working Group will be held on the afternoon of Thursday, 19th of February, in Sydney central business district. This closed-door discussion group is open to any airline, financial services, retail or travel industry executive working in loyalty marketing and/or loyalty fraud prevention.

For more details and complimentary registration, please visit the LFPA website here.

This evening networking session is being held in advance of Mega Event Asia-Pacific on Wednesday 23rd August 2017 from 18:00 to 21:00 hours in the same venue - the Grand Mercure Roxy Hotel. Mega Event conference participants may register for it as part of the conference registration.

Event Overview: Business gets done face-to-face. So, to encourage business with the travel & airline industries, Ai Conferences and Avis-Budget Group invite you to this complimentary networking reception. Participants will enjoy networking, drinks, and canapes with executives from the airline & travel industry.

Event Theme: The theme for Mega Event is "Bold Strategies for Growth." Building on this, the theme for this evening session is "Travel Technology: Boldly Making it count without making it cost."

Click here to visit the networking event's dedicated website for its detailed agenda.