Is your Marketing Bold Enough? - Presentations for 2nd Co-Brand Partnerships EMEA

Date: 22 Feb 2017    Location: London, UK    Delegates: 50+

Photo: Co-Brand 2017 Conference in London

With the new EU Interchange Rules now very firmly in place, the 2nd Co-Brand EMEA, held in London in February 2017, posed the question "Are you bold enough?" Are you bold enough to get new customers with new propositions in a world where the brands are Apple or Android Pay and not those of "traditional" co-brand companies? Ae you forward thinking enough to capture market sectors, like corporate cards? This event brought together key industry players from retail, travel, airline, hotel and the financial services industries to debate and discuss actionable strategies and insights the deliver for customers and shareholders.

Scroll down to see its agenda. And, checkout photos of this event on our Facebook page.

To access the presentations from this conference, click on the button above and request the presentations from the "Co-Brand EMEA 2017" Conference.


9:30am - 10:00am
Registration, Coffee & Networking

10:00am - 10:10am
Chairman's Welcome Remarks
• David Edwards, Director International Partnerships, Auriemma Consulting Group

10:10am - 10:40am
EU Capped Interchange:  Who's making a success of the new rules?
• Mark Beresford, Director, Edgar, Dunn & Company

10:40am - 11:10am
Segmentation, Loyalty & Incremental Spend:  Top 3 secrets you need to know to deliver!
• Jef Harris, CEO, Mauve Partnership

11:10am - 11:40am
Mobile Wallets, Android & Apple Pay: Threat or Opportunity for Co-Branding?
• Allen Wong, Design Lead, Siberia

11:25am - 12:05pm
Coffee Break & Networking

12:05pm - 1:00pm
Panel Discussion: Targeting Customers: What's the best strategy in a capped interchange world?
Multiple cards for specific market sectors?  Targeting high spending customers or as many cards in as many hands? What lessons are there to be learnt from other markets?
• Marc Berman, CEO, The Mallett Group

• Nik Laming, General Manager Loyalty, Cebu Pacific
• Jack Drew, Partnerships Consultant, ACG
• Alan Lias, Consultant & former VP Customer Loyalty & Ancillaries, Virgin Atlantic

1:00pm - 2:30pm
Lunch & Networking

2:30pm - 3:00pm
SME Co-Brand Opportunities
• Scott Frisby, Manager, First Annapolis

3:00pm -3:30pm:
Instant Card Issuance:  How Merchants are getting credit instantly into customers' hands
• Matt Simester, Director Cards and Payments, PCL

3:30pm - 4:00pm
Coffee Break & Networking

4:00pm - 4:45pm
Insights to the UK Card Market
•  Marianne Berry, MD Payment Insights, Auriemma Consulting Group

4.45pm - 5:00pm
End of Conference: Summation & Retrospective
• Michael Smith, Managing Partner, Ai

5:00pm - 9:00pm
Drinks & Networking followed by the Ai Networking Evening with Avis-Budget Group

Photo: Ai Event in London's Royal College of Physicians in 2015

The following companies participated in 2017:
Asia miles
American Express
Auriemma Consulting Group
Avis-Budget Group
BNP Paribas
British Airways
Carlson Rezidor Hotel Group
Cebu Pacific Air
Edgar, Dunn & Company
EMS Card
First Annapolis
Harrods Bank
Hilton Worldwide
IHG - Intercontinental Hotels Group
Kobie Marketing
Loyalty Fraud Prevention Association
The Mallett Group
Mauve Partnership
Miles & More
Piran Consulting
S7 Retail
United Airlines
Vanquis Bank
Virgin Atlantic Airways