Photo: Toronto - venue of the 2016 Mega Event
So, Where to Next? The airline & travel industry has been busy over the past few years - from changing loyalty programs into profit centres, charging for extras, to becoming online retailers, as well as putting co-brand cards into as many customers' wallets as possible. And the success of all those initiatives is showing both in terms of return on capital and in ever growing customer numbers. But the real work is just beginning to make this all sustainable - especially when fuel costs rise or the world economy slows down. With that as the backdrop to our industry, the theme for the 7th Mega Event is "Where to Next?" What are the initiatives you need to begin developing for loyalty, ancillary revenue and co-brand card programs to deliver in the years ahead?
As in previous years, Mega Event will offer three conference tracks in a single venue: 1) 'FFP' Loyalty Conference; 2) Ancillary Revenue Conference; & 3) Co-Brand Partnerships Conferences, as well as the Mega Awards sponsored by Avis-Budget, recognizing excellence in these areas. Scroll down this page to see the 2016 hot topics. The complete conference agenda will be published shortly.
Registration Note: Early Registration from $499 USD (airlines & hospitality/travel providers) and $1,149 USD (vendors & financial services) is available for payment by credit card through Friday 9th of September 2016. Note: $100 USD additional for payment by bank transfer.
7th MEGA EVENT 2016 HOT TOPICS & AGENDA
The Airline & Travel Industry: Where to Next?
To see the complete conference agenda, please click on the "Agenda in PDF" button above. Or, scroll down to see some of the hot topics that will be covered at the 7th Annual Mega Event.
Pre-Day - Monday, 24th of October 2016
Ancillary Revenue MasterClass sponsored by Farelogix and Switchfly
Welcome Cocktail Reception sponsored by Allianz Global Assistance
Day One - Tuesday, 25th of October 2016
Conference Session 1:
Loyalty, Ancillary & Co-Brand Opening Session- Where to next for 2017 and beyond?
Conference Session 2:
Ancillary Merchandising track- Personalisation, IATA One Order, NDC - How to use these tools to take your business to the next level
Conference Session 3:
FFP Loyalty track- The Importance of Redemptions to Drive Member Engagement
Conference Session 4:
Co-Brand Partnerships track- Focus on the Customer Experience
Conference Session 5:
Loyalty, Ancillary & Co-Brand tracks- The "Lions' Den" new product pitch
Post-Conference Networking Session:
2016 Mega Awards Presentation and Reception sponsored by Avis- Budget Group
Day Two - Wednesday, 26th of October 2016
Conference Session 6:
Loyalty, Ancillary & Co-Brand tracks- Can your business model deliver for "Where to Next?"
Coference Session 7:
FFP Loyalty & Ancillary Merchandising Session- The Innovation Forum
Conference Session 8:
Co-Brand track- Merchants and Issuers Session
Closing Conference Session:
Loyalty, Ancillary & Co-Brand tracks- What do customers want and where do they want us to take them next?
Post-Event Networking Session:
Optional Trip to Niagara Ice Winery and Niagara Falls (included with all conference registrations - sign up required as places are limited)
Conference Agenda Outline for Booking your Travel:
Monday, 24th of October 2016: 14:00-17:00 Pre-Event Sessions & 17:30 Welcome Cocktail
Tuesday, 25th of October 2016: 08:00-17:00 Conference Sessions, followed by the Mega Awards Cocktail
Wednesday, 26th of October 2016: 08:30-12:30 Conference Sessions, followed by Tour to Niagara
Photo: Delta Hotel Toronto
MasterClass Hotel Venue:
DELTA HOTEL TORONTO
75 Lower Simcoe St, Toronto, ON M5J 3A6, Canada
Note: A special rate of $229 CAD per night is available to conference participants. Book your cancellable reservation now to ensure that you have a room. Delta Hotels are now part of Marriott.
*******IMPORTANT NOTICE************ The Canadian Immigration Authorities have introduced a new process for non Canadians visiting Canada. Most non-Canadian/American citizens will now need to apply online for an e-visa from the 15th of March. You can find out if you need to apply online for a e-visa here: http://www.cic.gc.ca/english/visit/
MasterClass Agenda Outline for Booking your Travel:
Monday, 24th of October 2016: 14:00-17:00 MasterClass & 17:30-19:00 Welcome Cocktail
Photo: Lobby of Delta Hotel Toronto
Photo of packed exhibition floor at ATPS 2011 - reach hundreds of decision-makers via sponsorship.
Mega Event will host decision-makers working in commercial departments from air carriers and travel companies from around the globe. Sponsorship offers an ideal opportunity to reach potential airline & travel business prospects. Sponsors have open access to all attendees and sessions throughout the event. Traffic flow is specifically designed to bring sponsors and exhibitors together with attendees. Networking & exhibition time is maximised through a 90-minute lunch, three 30-minute coffee breaks, two hour long breakfasts.
Sponsorship/Exhibition Package - $8,995 USD - Only 3 remaining
- Logo included on printed Conference Agenda
- Hyperlinked logo on Conference Website
- Exhibition space at Conference
- Marketing information (promotion/white papers) on post conference website
- Attendance by up to three (3) delegates
- Special VIP discount rates for your airline/travel industry clients
- Additional Delegate attendance 50% off (limited to 1 additional delegate)
- Final post conference list of delegates
Additional Sponsorship Opportunities:
Contact for Quote - SOLD-OUT
Delegate Giveaway Bags - delegates bags bearing your branding and stuffed with your brochures!
At Cost - SOLD-OUT
Signage at Conference - for 2 vertical or hanging signs/displays in conference rooms
$999 USD - Available
Conference Folders - Conference folders to hold the agenda, bearing your logo/branding. Sponsor provides folders. May include a brochure of your company. No other brochures will be included in the folders!
$999 - SOLD-OUT
White Paper - Posting of your White Paper on the "Industry Trends" webpage of this conference site.
$1,999 USD - Available
Logo on Conference Site - Event website logo placement in list of sponsors with hyperlink
$1,999 - Available
Lions Den Pitch - 5 minute sales pitch in the Lions Den in front of the conference audience. Includes 1 delegate registration
$1,999 USD - SOLD-OUT
Delegate Name Tags - Name Tags Bear only your logo and the conference logo!
$2,499 USD - SOLD-OUT
Coffee Break, Lunch or Breakfast Sponsorship - Coffee stations will bear place-cards with your logo & great exposure on online/printed agendas
$2,499 USD - 2 Sold, 3 Available
Podium Plaques - The 3 conference podium plaques bear your logo front and center!
$2,499 USD - SOLD-OUT
Contact for Sponsorship:
Toll Free (US/Can) 800.557.7091 ext. 2
Outside the US/Can +1 305 328 8598 ext. 2
Photo: Bustling Crowd at a previous Mega Event
|Almost 500 executives participated in Mega Event 2015 from these companies:||Companies Already registered for 2016:|
Agoda.com - a Priceline Group company
Alamo / Enterprise / National Car Rental
Allianz Global Assistance USA
Bank of America
BJ's Wholesale Inc.
Canadian Points University
Elite Marketing Group
ICF Olson 1to1
IHG (Intercontinental Hotels Group)
Ingenico Payment Services
JP Morgan Chase
Kids First Fund
La Quinta Inns & Suites
Loyalty & Company
Loyalty Partner Solutions
Runway Girl Network
Standard Chartered Bank
Virgin Atlantic Airways
Wise Marketer Group
...with more coming soon.
Ai's Lions' Den is always a highlight of the Mega Event. Companies have 5 minutes to convince our panel of experts ("Lions") that their product or service is the best- all conducted in front of the entire Mega Event audience. This is not as easy as it sounds! Please find below the presentations from the 2015 Mega Event captured on video and see how you think they did.
Photo: Mega Event 2015 in San Diego
Mega Event 2015 hosted nearly 500 executives from the airline and travel industry in San Diego on the 4th & 5th of November 2015. It's theme was the "Innovation Summit." Scroll down this page to see the content from the event sponsors. You may also request access to the presentations from this event by clicking on the button at the bottom of the screen to "Sign Up For Conference Presentations."
► Converged Payment Gateway
► Loyalty Fraud
► Travel Bank
►Thanks Again & Comarch: Coalition Loyalty
► Dynamic Pricing
► Message Hub
► CRM & Loyalty
► Loyalty Fact Sheet
►Global Parking Benefits
Delegate Discount for Ancillary Revenue and Loyalty Guide
We are delighted to be able to offer registered delegates of the Ancillary Merchandising Masterclass with Farelogix and/or the 10th Ancillary Merchandising Conference a discount of 20% on the latest addition of the Ancillary Revenue and Loyalty Guide for 2016. Jay Sorensen, the author of this guide, is presenting at the Ancillary Merchandising Conference.
About the Guide
Throughout 2015, IdeaWorksCompany assessed the top ancillary revenue producing airlines and the most generous frequent flier programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives. The culmination of this work is the 2016 Airline Ancillary Revenue and Loyalty Guide.The 250-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and is comprised of four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2015, 2) a “best of” collection of four research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2014 airline financial disclosures, and 4) detailed results from the 2015 Switchfly Hotel Reward Payback Survey.
To Buy the Guide
Click on the link below and enter Airline20 to apply your 20% discount to the regular price of $449:
Discount on UP Express from/to Toronto International Airport
UP Express is the direct rail link from Toronto International to downtown Union Station in the heart of Toronto. The Mega Event venue is directly connected to Union Station so you will be able to have a seamless journey from the airport to the hotel in just 25 minutes.
Registered delegates for Mega Event can get a discounted one way fare of just C$9.
To take advantage of the discount just show your registration confirmation - either a paper copy or the online version - at the ticket booth at the airport and/or Union Station. They will then issue you with a discounted fare of just C$9.
2016 Mega Event Charity Raffle for the Kids First Fund
The Kids First Fund, founded by Loyalty and Ancillary Revenue guru Jay Sorensen, is a US-based charity that helps abused children in resource-poor areas of the world, by developing programs that provide professional education to identify and treat abused children. The fund has been responsible for creating a family shelter in Latvia that cares for abused women and their kids.
Kids First Fund is the official charity of Mega Event 2016. To support it, Mega Event 2016 in Toronto will host a charity raffle. Every penny donated during this auction and to the Fund will be spent on projects to benefit children. No funds are deducted for salaries or administrative expenses.
Donated items now include:
Car Rental Vouchers courtesy of Avis