Photo: Toronto - venue of the 2016 Mega Event
STOP THE PRESS: Nominations for Mega Awards for Best in Ancillary, Co-Brand and Loyalty are being accepted until 12th October. Learn more and submit your nomination here.
Event Overview & Theme: So, Where to Next? The airline & travel industry has been busy in the past few years - from changing loyalty programs into profit centres, to starting to charge for extras, to becoming online retailers, as well as putting co-brand cards into as many customers' wallets as possible. And, the success of all those initiatives is showing both financially and in growing customer numbers. But, the real work is just beginning as the industry must make this all sustainable - especially when fuel costs rise or the world economy slows down. With that as the backdrop to our industry, the theme for the 7th Mega Event is "Where to Next?" What are the initiatives you need to begin developing for Loyalty, Ancillary Revenues and Co-Brand Card programs to deliver in the years ahead?
As in previous years, Mega Event 2016 will offer three conference tracks in a single venue: 1) 'FFP' Loyalty Conference; 2) Ancillary Merchandising Conference; & 3) Co-Brand Partnerships Conference, as well as the 2016 Mega Awards sponsored by Avis-Budget, recognizing excellence in these areas. Scroll down to see the 2016 conference hot topics and the complete event agenda.
Reduced Registration from $599 USD (airlines & hospitality/travel providers) and $1,299 USD (vendors & financial services) is available for payment by credit card through Friday 16th of September 2016. Note: $100 USD additional for payment by bank transfer.
7th MEGA EVENT 2016 HOT TOPICS & AGENDA: WHERE TO NEXT?
Note: To see the complete conference agenda, please click on the "Agenda in PDF" button below.
Pre-Day - Monday, 24th of October 2016 (13:30 hours to 17:30 hours)
Loyalty Fraud Prevention Discussion Group hosted by the Loyalty Fraud Prevention Association
(Note: The above hyperlink will take you to the detailed website for this session.)
Merchandising MasterClass: IATA NDC in Action hosted by Farelogix and Switchfly
(Note: The above hyperlink will take you to the detailed website for this session.)
Welcome Reception sponsored by Allianz Global Assistance
Day One - Tuesday, 25th of October 2016 (08:00 Hours to 20:00 Hours)
Conference Session 1:
Loyalty, Ancillary & Co-Brand Opening Session- Where to next for 2017 and beyond?
Conference Session 2:
Ancillary Merchandising track- Personalisation, IATA One Order, NDC - How to use these tools to take your business to the next level
Conference Session 3:
FFP Loyalty track- The Importance of Redemptions to Drive Member Engagement
Conference Session 4:
Co-Brand Partnerships track- Focus on the Customer Experience
Conference Session 5:
Loyalty, Ancillary & Co-Brand tracks- The "Lions' Den" new product pitch - including an interview with former winner, Ken Harris of Plusgrade, who successfully launched his business in the Den
Post-Conference Networking Session:
2016 Mega Awards Presentation and Reception sponsored by Avis- Budget Group
Day Two - Wednesday, 26th of October 2016 (08:00 Hours to 12:30 Hours)
Conference Session 6:
FFP Loyalty & Ancillary Merchandising Session- The Innovation Forum
Conference Session 7:
Co-Brand track- Merchants and Issuers Session
Closing Conference Session:
Loyalty, Ancillary & Co-Brand tracks- What do customers want and where do they want us to take them next?
Post-Event Networking Session: (13:00 Hours to 20:00 Hours)
Optional Trip to Niagara Ice Winery and Niagara Falls (Note: Included with all conference registrations. Sign-up required as part of your conference registration. Places are limited.)
Conference Agenda Outline for Booking your Travel:
Monday, 24th of October 2016: 13:30-17:30 Pre-Event Sessions & 17:30 Welcome Reception
Tuesday, 25th of October 2016: 08:00-17:00 Conference Sessions, followed by the Mega Awards Reception
Wednesday, 26th of October 2016: 08:00-12:30 Conference Sessions, followed by Tour to Niagara Wine Country
Photo: Delta Hotel Toronto
Venue for all Mega Event and Mega Awards 2016 sessions:
DELTA HOTEL TORONTO
75 Lower Simcoe St, Toronto, ON M5J 3A6, Canada
Note: A special rate of $229 CAD per night is available to conference participants. Book your cancellable reservation now to ensure that you have a room. Delta Hotels are now part of Marriott.
*******IMPORTANT NOTICE************ The Canadian Immigration Authorities have introduced a new process for non Canadians visiting Canada. Most non-Canadian/American citizens will now need to apply online for an e-visa from the 15th of March. You can find out if you need to apply online for a e-visa here: http://www.cic.gc.ca/english/visit/
Photo: Lobby of Delta Hotel Toronto
Photo of packed exhibition floor at ATPS 2011 - reach hundreds of decision-makers via sponsorship.
Mega Event will host decision-makers working in commercial departments from air carriers and travel companies from around the globe. Sponsorship offers an ideal opportunity to reach potential airline & travel business prospects. Sponsors have open access to all attendees and sessions throughout the event. Traffic flow is specifically designed to bring sponsors and exhibitors together with attendees. Networking & exhibition time is maximised through a 90-minute lunch, three 30-minute coffee breaks, two hour long breakfasts.
Sponsorship/Exhibition Package - $8,995 USD - Only 1 remaining
- Logo included on printed Conference Agenda
- Hyperlinked logo on Conference Website
- Exhibition space at Conference
- Marketing information (promotion/white papers) on post conference website
- Attendance by up to three (3) delegates
- Special VIP discount rates for your airline/travel industry clients
- Additional Delegate attendance 50% off (limited to 1 additional delegate)
- Final post conference list of delegates
Additional Sponsorship Opportunities:
Contact for Quote - SOLD-OUT
Delegate Giveaway Bags - delegates bags bearing your branding and stuffed with your brochures!
At Cost - SOLD-OUT
Signage at Conference - for 2 vertical or hanging signs/displays in conference rooms
$999 USD - Available
Conference Folders - Conference folders to hold the agenda, bearing your logo/branding. Sponsor provides folders. May include a brochure of your company. No other brochures will be included in the folders!
$999 - SOLD-OUT
White Paper - Posting of your White Paper on the "Industry Trends" webpage of this conference site.
$1,999 USD - Available
Logo on Conference Site - Event website logo placement in list of sponsors with hyperlink
$1,999 - Available
Lions Den Pitch - 5 minute sales pitch in the Lions Den in front of the conference audience. Includes 1 delegate registration
$1,999 USD - SOLD-OUT
Delegate Name Tags - Name Tags Bear only your logo and the conference logo!
$2,499 USD - SOLD-OUT
Coffee Break, Lunch or Breakfast Sponsorship - Coffee stations will bear place-cards with your logo & great exposure on online/printed agendas
$2,499 USD - Only 1 Available
Podium Plaques - The 3 conference podium plaques bear your logo front and center!
$2,499 USD - SOLD-OUT
Contact for Sponsorship:
Toll Free (US/Can) 800.557.7091 ext. 2
Outside the US/Can +1 305 328 8598 ext. 2
Photo: Bustling Crowd at a previous Mega Event
|Almost 500 executives participated in Mega Event 2015 from these companies:||Companies Already registered for 2016:|
121 Marketing Services Group
Aeroflot Russian Airlines
Agoda(dot)com - a Priceline Group company
Air Canada Vacations
Air France - KLM Flying Blue
Alamo / Enterprise / National Car Rental
Allianz Global Assistance USA
American Direct Marketing Resources
Aviation Performance Consultants Ltd
Azul Brazilian Airlines
Bank of America
BJ's Wholesale Inc.
Canadian Points University
Direct Wines Inc.
Elite Marketing Group
Greater Toronto Airports Authority
Hong Kong Airlines
ICF Olson 1to1
IHG (Intercontinental Hotels Group)
JP Morgan Chase
Kids First Fund
La Quinta Inns & Suites
Loyalty & Company
Loyalty One Travel Services
Loyalty Partner Solutions
The Mallett Group
Maritz Motivation Solutions
Marriott Hotels & Resorts
Miles & More GmbH
Quenzel & Associates
Royal Air Maroc
Runway Girl Network
SAS Scandinavian Airlines
Standard Chartered Bank
Sun Country Airlines
Thanks Again LLC
Travelling Connect | DealBroker
Virgin Atlantic Airways
West Monroe Partners
Wise Marketer Group
...with more coming soon.
Mega Event 2016 Delegate Offers
Scroll down the screen to see the range of offers for Mega Event Delegates or click on the links below to go straight to the details:
♦ Discount on the UP Express Train to/from YYZ to the Conference Hotel
♦ C$40 of Canadian Points University
♦ 20% Discount for Ancillary Revenue and Loyalty Guide from IdeaWorksCompany
♦ What to see and do in Toronto and where to get a discount deal
Free Trial Browser Plug in to Track FFP Mileage on OTA's
Every so often we come across a very neat browser app that helps you see the number of miles you will earn as well as other benefits (such as which fares can be upgraded) via OTA sites like Expedia and Orbitz. Watch the video on YouTube to see how it works and, if it is of interest you can click here to download a free trial of the plugin (charges apply after the 30 day trial finishes.)
$40 CAD off Canadian Points University, October 22nd, 2016 in Toronto
Canadian Points University is the first all Canadian conference series created by and for travel enthusiasts to come together and learn how to use their miles and points to maximize flights, hotel stays and trips. Presentations are exclusively focused on content for a Canadian audience. CPU offers the ability to network with engaged and passionate Canadian travel addicts, as well as a core group of Canadian Travel Bloggers. After a successful launch event in Vancouver in January 2016, CPU is returning for an event in Toronto. You may join it on October 22nd, 2016 at the Toronto Region Board of Trade Ballroom for a full day of tips and tricks you may never find out outside the conference! Special code AI40 will take $40 off tickets. Direct link to book - https://www.picatic.com/PointsUYYZ?code=AI40
Discount on UP Express from/to Toronto International Airport - from airport to conference hotel cheap!
UP Express is the direct rail link from Toronto International to downtown Union Station in the heart of Toronto. The Mega Event venue is directly connected to Union Station, so you will be able to have a seamless journey from the airport to the hotel in just 25 minutes. Registered delegates for Mega Event can get a discounted one way fare of just $9.00 CAD.
To take advantage of the discount just show your registration confirmation - either a paper copy or the online version - at the ticket booth at the airport and/or Union Station. They will then issue you with a discounted fare of just C$9.
Delegate Discount for Ancillary Revenue and Loyalty Guide from IdeaWorksCompany
We are delighted to offer registered delegates a discount of 20% on the latest addition of the Ancillary Revenue and Loyalty Guide for 2016. Jay Sorensen, author of this guide, is presenting at Mega Event.
About the Guide
Throughout 2015, IdeaWorksCompany assessed the top ancillary revenue producing airlines and the most generous frequent flier programs, and issued reports that described the industry’s service innovation and product development; as well as offering practical advice for airline executives. The culmination of this work is the 2016 Airline Ancillary Revenue and Loyalty Guide.The 250-page Guide includes every published report and survey issued by IdeaWorksCompany during the year and is comprised of four sections: 1) an abbreviated version of the Worldwide Report of Reward Availability from 2015, 2) a “best of” collection of four research papers from IdeaWorksCompany, 3) the complete Worldwide Report of Ancillary Revenue based upon 2014 airline financial disclosures, and 4) detailed results from the 2015 Switchfly Hotel Reward Payback Survey.
To Buy the Guide
Click on the link below and enter Airline20 to apply your 20% discount to the regular price of $449:
What to do and see in Toronto
Toronto Tourism have put together a website of events that are happening in Toronto. If the conference and our ice wine trip are not tempting enough then there are lots of other city attractions and deals available by clicking here
2016 Mega Event Charity Raffle for the Kids First Fund
The Kids First Fund, founded by Loyalty and Ancillary Revenue guru Jay Sorensen, is a US-based charity that helps abused children in resource-poor areas of the world, by developing programs that provide professional education to identify and treat abused children. The fund has been responsible for creating a family shelter in Latvia that cares for abused women and their kids.
Kids First Fund is the official charity of Mega Event 2016. To support it, Mega Event 2016 in Toronto will host a charity raffle. Every penny donated during this auction and to the Fund will be spent on projects to benefit children. No funds are deducted for salaries or administrative expenses.
Donated items now include:
Car Rental Vouchers courtesy of Avis
Luxury Hotel Stay courtesy of Kaligo
Lounge passes courtesy of LoungeBuddy