Photo: Palma, venue of the 11th Ancillary Merchandising Conference
Low Cost Carriers (LCC's) are widely perceived as having led the airline merchandising revolution, but the rest of the industry has caught-up. Now, as every airline and travel company looks to the future, the challenge becomes "Are you bold enough?" With legacy carriers like British Airways and LATAM charging for onboard food and other ancillaries, the brand lines between LCC's and "traditional" airlines are blurring. With every ancillary now on the table, now is the time to re-examine everything. "Are you bold enough?" to rise to these challenges was the theme of the 11th Ancillary Merchandising Conference (AMC) held in Palma, Spain. Scroll down this webpage to see the hot topics and the Agenda in PDF.
To access the presentations from this conference, click on the button above and request the presentations from the "2017 Ancillary Merchandising Conference."
CONFERENCE HOT TOPICS & AGENDA:
"ARE YOU BOLD ENOUGH NOT TO BE DISTRUPTED?"
Pre-Conference: Supercharging your Ancillary Revenue Sales
Module 1: Keynotes – State of Ancillary & Merchandising – Is there anything left to charge for?
Module 2: Optimising Channels: Mobile, Smartphones & Tablets - how these are the new distribution channels
Module 3: Customers want the best price and value - how to deliver that - fare bundles & families, metasearch or Google Flight - can the industry deliver?
Module 4: Next Generation Technology – using bots, machine learning and Artificial Intelligence
Module 5: Investing in Innovation - is funding startups via venture capital companies like jetblue (and others) is doing "bold enough?"
Module 6: Ancillary Partnerships – sole versus multi suppliers – learning lessons from OTA's
Module 7: Sharing Economy – with Qantas partnering with AirBnB, what are the implications & lessons from similar partnerships?
Module 8: The Lions' Den - sales pitches from bold market disruptors
Module 9: IATA's One Order & New Distribution Capability (NDC) – are they "bold enough" and delivering?
Module 10: Airports versus Airlines - friends or foes?
Photo: Past Airline Information Conference
|Companies which participated in 2017 included:|
Chubb Travel Insurance
Comtrade Digital Services
Deutsche Lufthansa AG
El Al Airlines
Expedia Affiliate Network
FEXCO Merchant Services
Frontline Performance Group
Google / ITA Software
Newshore Servicios Globales S.L
S7 Travel Retail | S7 Airlines Group
SAS Scandinavian Airlines
Saudi Arabian Airlines
Tiqets international bv
Travel in Motion
Viator (a TripAdvisor Company)