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	The Istanbul Report - Loyalty Currency Management - By Roger Williams & Ritesh Gupta


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The Istanbul Report:

Profitable Management of Loyalty Currencies

Written by Roger Williams, interviews and edited by Ritesh Gupta

FFP Conference co-founder Roger Williams has produced a written work on loyalty currency (points/miles) management that educates with compelling analysis and entertaining historical accounts. The Istanbul Report, named in honour of the 4th annual FFP Conference to take place in Istanbul Turkey is on sale now and will be available on Airline Information.org (in hardcopy) after 15 June 2008.

Written from an airline perspective, the Report offers a plethora of useful concepts for loyalty managers and marketers working in almost any field of business. Williams takes time to describe a concise history of frequent flyer programs and gives a first-hand account of the evolution of loyalty currency, which according to him is already undergoing significant change and will continue to create exciting opportunities in the near future.

The "catalysts" (as Williams describes them) of loyalty currency evolution are interviewed in the Report by freelance journalist-cum-editorial consultant Ritesh Gupta. These interviews include key executives from Aeroplan, Etihad Airways, Loylogic, and Points.com.

Interwoven between editorial on currency evolution, behind the scenes accounts of FFP Conference and little known facts such as: "which frequent flyer program was really first?" (not the one you may think), The Istanbul Report provides step by step tutorials on how to accomplish feats that simply can not be found any place else.

Learn how to valuate and strengthen your currency, align your award strategy peacefully with revenue management, audit your earn/burn ratios independently of your competition, demand forecast and understand multi-regression analysis and much more. The Istanbul Report is required reading for any loyalty manager seeking to sustain loyalty and drive new business all while earning ancillary revenues.

	Introduction: How the FFP Changed airlines and the world of marketing

	Choosing the right currency for your program

	A Practitioner's guide to currency value

	Every day Liability Management

	Strategic Liability Management

	Demand forecasting and earn/burn ratios

	Accrual strategy & earn table wizard

	Redemption strategy & spend table wizard

	Your # 1 partner: Revenue Management

	Build currency liquidity by creating diverse marketplaces for your members

	The loyalty business unit: building your ancillary revenue portfolio

	Currency Management Analytics and dashboards

	Executive Interviews: Aeroplan, Etihad Airways, Loylogic, and Points.com.

PRE ORDERS TEMPORARILY UNAVAILABLE		Pre-order your copy now for the low introductory price of US $375 through 14 June, 2008. The Istanbul Report will be available for shipping (hardcopy) on 15 June 2008. Reports purchased after the release date will be priced at US$499 per copy.

		Product Details: Paperback: 150 pages Publisher: Airline Information; 1st edition (May 14, 2008) Language: English Product Dimensions: 10.7 x 8.5 x 0.9 inches



		About the authors:

		These days Roger Williams splits his time between managing Airline Information's consultancy and supporting the research, development and branding of the firm's busy conference development schedule. Roger speaks at key industry events and is an expert on the development of future models for frequent flyer reward liabilities. The world's top private equity firms seek Roger's consultation on loyalty program strategy. He heads a consulting portfolio for Airline Information covering projects ranging from network planning, emerging travel consumer products, shedding airline FFP mileage liabilities and creating ancillary revenue for zero startup costs. Prior to co-founding Airline Information in 2004, Roger was a consummate innovator during his dynamic airline career. Formerly chairman for the 120-airline member ISMC organization and system manager for loyalty and alliances at Air Jamaica, Roger established solid senior airline management experience before the age of thirty. Over a period of ten years he fulfilled roles in operations, customer service, sales, network planning, and marketing. Originally from Kingston, Jamaica, Roger currently resides in the United States. He holds undergraduate and postgraduate degrees in International Relations and Intelligence from Florida International University and the University of Salford in the United Kingdom.



		Ritesh Gupta is based in New Delhi and is a freelance journalist-cum-editorial consultant. His association with Airline Information comes at a stage when the company sustains its growth momentum across aviation-related conferences, consulting and publishing competencies. Ritesh’s endeavour is to amalgamate his expertise with Airline Information’s proficiency to offer airlines relevant and timely intelligence. Ritesh’s role would include guiding and contributing content in company’s online publications, highlighting the latest trends and developments in the airline industry. Specifically in the travel sector, he regularly interacts with senior executives from suppliers, intermediaries, travel technology companies and others and has conducted over 200 interviews/features in a short span of two years. He keenly follows e-Commerce and marketing especially sales and distribution trends. Ritesh, a post graduate in marketing management, started his sojourn as a sports journalist with Indian national daily The Hindu and weekly magazine The Sportstar in 1998. Currently, he specialises in broadcasting, sports marketing and travel and tourism.