The Freddies are back! - FFP Spring Event at the Freddie Awards 2012

Photo: Crowd at FFP Spring 2012 at Freddies. Join us at FFP Conference/Mega Event in November 2012.

Scroll down this page to view the conference presentations from the previously held FFP Spring 2012 Event. Click on the blue hyperlinks to open a pdf of each presentation. The complete conference agenda can be found on the agenda webpage. If you enjoy these presentations, please join us at the 8th FFP Conference at Mega Event in San Diego on 27/28 November 2012.


♦Event Photos on Facebook

♦Keynote: "The voice of global frequent flyers"
Pierre-Jean Mayol,  Manager - Loyalty, Marketing & Communications, oneworld Alliance

♦Keynote: "How airlines reward their loyal travellers with wild, weird and wonderful redemptions"
Jay Sorensen, President, IdeaWorks

Thought Leadership Session: "Redemption: for the Program or for the Customer?"
♦Steve Landuyt, Head of Global Sales, Loylogic
♦John Swanciger, Chief Commercial Officer, Switchfly
♦Christopher Barnard, President, Points.com

♦Social Media Presentation: "How American Express is using digital to drive Cardmember loyalty"
Sonali Chakravorti, Vice President Loyalty and Membership Services, American Express

♦Keynote: "Delivering a program designed around frequent guests lifestyles"
Natasha De Bodt, Senior Manager - CRM Development, Etihad Airways


Please check-out the following information about some of the event sponsors:




Sponsor Profile: Comarch is a software house and IT services company that specializes in CRM & loyalty management systems with extensive experience in the airline & travel industry.
♦PDF Brochure: Comarch
 

Sponsor Profile: Hitit CS is a leading provider of airline applications & customer loyalty systems.
♦PDF Brochure: Hitit Computer Systems



Sponsor Profile: Outside the Box offers unique loyalty redemption & ancillary digital services to the airline & travel industry, including Concierge Services, Amazon Music Downloads & Movie Tickets.
♦PDF Brochure: OTB - how to reduce your liability




Sponsor Profile: The Mallett Group is a full-service marketing consulting company specializing in helping clients design, develop & maximize the value of their customer loyalty strategies & programs
♦PDF Brochure: The Mallett Group




Sponsor Pofile: uSamp™ is the premier provider of technology & survey respondents used to obtain consumer & business insights.
♦PDF Brochure: uSamp
 

The Freddies are back! - FFP Spring Event at the Freddie Awards 2012

Photo of FFP Spring Event 2011, New York City  ♦Scroll down for 2012 agenda♦

THE FREDDIES ARE SOLD-OUT! A VERY LIMITED NUMBER OF FFP SPRING REGISTRATION PLACES REMAIN AVAILABLE FOR $449 FOR AIRLINES/TRAVEL PROVIDERS & $699 FOR INDUSTRY SUPPLIERS. Registration includes entrance to the opening reception on Wednesday, 25 April and the FFP Spring Event during the day on Thursday. Please find the complete agenda of Freddies/FFP activities below.




Agenda: "The voice of the frequent traveller - are we listening?"


Wednesday, 25 April 2012

18.00-19.00
Pre-Registration (Pick-up the agenda, name tags & attendance list)

19.00-21.00
Welcome Cocktail Reception sponsored by Store Financial

Thursday, 26 April 2012

08.00-09.00
Breakfast, Registration & Networking sponsored by ICLP and Collinson Latitude

09.00-09.05
Chairman’s Opening Remarks
- Marc Berman, President, The Mallet Group

09.05-09.30
Opening keynote: "Rising Again: the voice of the traveller from a brand that helped start it all"
- Michael Morisi, Founder, new PEOPLExpress Airlines

PeoplExpress changed the airline industry in the 1980's with it's low fares, no-frills service & simplified fare structure- generating strong customer loyalty based on price instead of a loyalty program. So, will the re-launched PeoplExpress, which will begin service later this year to Pittsburgh, Orlando, West Palm Beach, Providence, & Newport News, change the face of travel again?

09.30-09.55
Keynote: "The voice of global frequent flyers"
- Pierre-Jean Mayol,  Manager - Loyalty, Marketing & Communications, oneworld Alliance

09.55-10.20
Keynote: "How airlines reward their loyal travellers with wild, weird and wonderful redemptions"
- Jay Sorensen, President, IdeaWorks

With capacity still not growing, airlines have resorted to ever more ingenious ways of rewarding their most loyal travellers.  Jay will be presenting his most recent research into how airlines are aiming to keep focused on their customer's needs and desires.

10.20-10.50
Coffee Break & Networking sponsored by The Mallett Group



10.50-11.15
Panel session: "Managing the Customer Experience"

Are we actually listening to frequent & loyal customers? Do we give them a customer experience that really engages them or are they only loyal to miles & points? Our panel of experts will debate & discuss this issue and challenges of managing the customer experience of frequent customers.

Moderator:
- Steve Mathwig, Airline Industry Veteran, former Director of Loyalty, Midwest/Frontier Airlines
Panellists:
- Shaun Davis, Global Loyalty Manager, British Airways
- Tom Madden, MD Travel, Aimia
- Christine DeZarn, VP/Chief Marketing Officer, PEOPLExpress

11.15-11.55
Thought Leadership Session: "Redemption: for the Program or for the Customer?"

Hear from leading experts of major programs and their providers on the strategies they are using to deliver profitable redemptions. Are dynamic rewards for flights/hotels the way to go? Or is teaming with companies like PayPal and PointsPay to turn miles into cash at any merchant the next frontier? These are just a few of the issues that the session will address.

Moderator:
- Marcin Kosciak, VP of Enterprise Marketing Management, Comarch
Panellists:
- Mustafa Ozalcin, Director, Marketing & Sales, Hitit
- Gerrit McGowan, Founder and CEO, KulaCauses
- Steve Landuyt, Head of Global Sales, Loylogic
- John Swanciger, Chief Commercial Officer, Switchfly
- Christopher Barnard, President, Points.com

11.55-12.15
Social Media Presentation: "How American Express is using digital to drive cardmember loyalty"
- Sonali Chakravorti, Vice President Loyalty and Membership Services, American Express

12.15 -13.30
Lunch & Networking sponsored by Synapse



13.30-14.20
Ai's "Lions' Den"

The Freddies, to be held later in the evening, will reward the winners of last years’ innovations in loyalty, while this session will highlight new & emerging loyalty innovations. Companies with new loyalty-related products & services will give a 5-minute sales pitch live & unrehearsed to our board of "Lions" and honest & critical feedback will be provided in front of our conference audience. The Lions' Den is consistently an audience favorite at our events!

Ringmaster (moderator):
- Wendy Ward, VP Marketing, UATP
Lion King (chief judge):
- Earl Quenzel, CEO Quenzel & Assoc. & fmr. VP Marketing, Continental Airlines
Lions (judges):
- Bob Brunner, GM, Arik Air
- Daniel Guerzon,  Director Choice Privileges, Choice Hotels International
- Robin Korman, SVP Loyalty Marketing & Strategic Partnerships, Wyndham Hotels
- Shaun Davis, Global Loyalty Manager, British Airways

Pitchers:
- Mitch Merrill, Vice-President, DBG Loyalty
- Rainer Uphoff, CEO, avionline social and mobile customer engagement
- Kevin Howe, CEO, Outside the Box Marketing

14.20-14:40
"How much is your loyalty program really worth? Love & Money!"
- Nat Felsher, Vice-President Global Industrials Group, Deutsche Bank

We have all seen Aeroplan and Mutliplus spin-off, but how do the financial markets actually value loyalty programs? Is there a hidden gold mine in your program or is it worth less than you might think?

14.40-15:00
Closing Keynote:  "Delivering a program designed around frequent guests lifestyles"
- Natasha De Bodt, Senior Manager - CRM Development, Etihad Airways

Natasha will be sharing insights into how Etihad is developing existing and new partnerships to deliver a program that builds on guests lifestyles as well as their flying activities.

15:00-15:30
Coffee Break & Networking sponsored by Avis Budget

15:30-16:00
Closing Session: "So, do the Freddies mean anything for business? Why do so many loyalty programs strive to win a Freddie?"

Colin Evans, Mega Award 2011 Lifetime Achievement winner & Chairman of The Collinson Group & ICLP will introduce this session in which Janet Libert, Editor of Executive Travel Magazine, & loyalty legend, Stevan Grosvald, will join Randy Petersen to discuss how The Freddies shaped today's loyalty programs. 

16.00
Closing of FFP Spring

Time to get ready for Freddie Awards Ceremony (more details on the Freddie Awards & the ceremony at www.FreddieAwards.com), starting with a cocktail reception at 18:00.

18.00-22:30
Freddie Awards Pre-Cocktails & Gala Awards Ceremony
 

Registration Fees: $449 airlines/travel; $699 industry suppliers. (Registration includes Freddie Awards Ceremony.)


Friday, 27 April 2012

09.30-13:30
2nd Annual Travel Executive Luncheon with Randy Petersen (Optional, $99 fee for charity)

Don't miss Randy talking with the heavy-hitters of loyalty from yesterday and today. Last year's lunch was insightful & fun and 2012 will be even better! Separate Registration of $99.00 is required with all proceeds going to charity. More Details & Registration for "Randy's Lunch" at: http://www.freddieawards.com/summit.php

The Freddies are back! - FFP Spring Event at the Freddie Awards 2012

Freddies Awards Sponsors
Media Partners:
FFP Spring Event Sponsors: