Key Tactics for Success The world-wide economic downturn and resulting drop in travel during 2008 – 2009 has forced every major airline to re-examine its business model. Even though Merchandizing is relatively new, key tactics for success are beginning to emerge. What are they? - James K. Davidson, President and CEO, Farelogix
- Graham Wareham, Sr. Director Product Distribution, Air Canada
Watch the exclusive Ai video interview with Jim Davidson and Graham Wareham only on LoadFactor.Click here
12.55 - 13.05
Merchandising Branded Fare families: the technical and strategic marketing implications (Right click select "Save Target As") - Mike Naylor, Director, Product and Solutions Marketing, Datalex
13.05 - 13.15
Contrarian Position:
A case against the financial hyperbole of fare families and other a-la-carte features (Right click select "Save Target As") - George Gendron, CEO, Syncrata
13.15 - 13.25
The a-la-Carte Matrix: Trends in airline un-bundled offerings and complications of comparison shopping (Right click select "Save Target As") - Dan Dunleavy, General Manager, FareCompare.com
13.25 - 13.35
Contrarian Position:
Commission-based ancillary revenue vs. a-la-carte fee revenue. (From the pioneer of co-op ancillary revenue) (Right click select "Save Target As") - Raphael Bejar, CEO, Air Savings
13.35 - 13.45
Q&A for previous 5 presentations
13.45 - 14.10
Xpress Coffee Break & Networking
14.10 - 14.25
Keynote:
Benchmarking the financials: What is the revenue potential of a-la-carte fees? (Right click select "Save Target As") - Graham Pickett, Lead Client Service Partner for Aviation, Deloitte UK
14.25 - 14.35
Displaying A-la-Carte Fees in Online Travel Agencies (Right click select "Save Target As")
- Brian Batts, Director Product Strategy, Travelport
14.35 - 14.45
A-La-Carte Fees and Payments: So you have added many new a-la-carte fees, but how can you best charge and collect them? (Right click select "Save Target As")
- Tanya Bule, Manager, Edgar Dunn & Company
14.45 - 14.55
A-la-Carte Fees & Customer Loyalty: Necessary communication with your FFP to ensure successful a-la-carte pricing implementation! (Right click select "Save Target As")
- Michael Smith, Managing Director, SeaMountain
14.55 - 15.05
Consumer pros and cons:
Feedback on a-la-carte fees from one of Europe’s most noted travel writers and his readers > Video Coming soon, please check back again. - Roger Collis, Writer, Broadcaster & Author of Survivor's Guide to Business Travel
15.05 - 15.20
Passenger Bill of Rights for a-la-Carte Fees (Right click select "Save Target As") - Christopher Staab, Managing Partner & Head of Conferences, Airline Information
- Roger Williams, Managing Partner, Consulting, Airline Information
15.20 - 15.35
Q&A for previous 5 presentations
15.35 - 16.00
Xpress Coffee Break & Networking
16.00 - 16.45
Panel Discussion:
A-La-Carte Pricing & Technology - How is a-la-Carte being assimilated into the global distribution mix? Moderator: Mike Naylor, Director, Product and Solutions Marketing, Datalex
Panelists: - James K. Davidson, President and Chief Executive Officer, Farelogix
- Graham Wareham, Sr. Director Product Distribution, Air Canada
- Will Owen Hughes, Director, Airline Business Development, EMEA, Travelport
- George Gendron, CEO, Syncrata
- Sergio Mello, CEO, SATISFLY
16.45 - 17.30
Closing Panel Discussion:
This session will wrap-up all unanswered questions from the previous presentations and additional issues to be discussed will include: - ATPCO's optional services - the industry solution?
- Can A-La-Carte fees be adopted for the corporate market?
- Unbundling your frequent flyer offering: Does the recent move by AA for OneWay rewards show more to come? Should the FFP offering "go a-la-carte"? - How are a-la-Carte fees incorporated into your Yield Management? Moderator: Frank Socha, Regional Director EMEA, ATPCO
Panelists: - Neil Morris, Senior Manager, Aviation & Transport Services, Deloitte UK - Oliver Wallace, Corporate Account Manager, Cathay Pacific - Peter R Gerstle, Product Development, easyJet - Dan Dunleavy, General Manager, FareCompare.com - Georgia-Lee Cleland, E-Commerce Ancillary Revenues Manager, Eurostar - David Maddison, Head of Business Development, Rail & Retail Partners, Onboard retail
18.30 - 21.00
Free Ai Networking Cocktail :: "Bringing Back Business Travel - was it ever gone?" * Separate registration required> Click here for info & registration
Photos from recent Ai Netorking Cocktails in London:
