Andrew Swaffield, Managing Director, AirMiles
Andrew joined AIRMILES in November 2006. As Managing Director, Andrew runs the company and is also responsible for the delivery of the BA Miles programme globally for British Airways (BA).
At AIRMILES, Andrew’s focus is on ensuring the company has clear direction, strong partners, motivated and happy employees and is delivering the targets expected by British Airways.
Andrew’s career in the travel and airline industries has spanned 23 years. He worked for BA for 11 years, running BA Travel Shops Ltd, BA Holidays and all of BA’s leisure sales in the UK and Ireland.
As head of leisure sales, Andrew grew BA’s revenue from £1.6 billion to over £2 billion in just four years, whilst reducing distribution costs by over 90% - leading to a step change in profitability for the airline. He introduced premium leisure fares for the first time in the UK and was a major influence in encouraging BA to fight back against the no frills airlines.
Pursuing his lifelong passion for horses and dogs, Andrew left BA to set up his own livery business in Dorset, whilst also running a management consultancy firm focused on helping airlines and travel companies with commercial problems. This led to BA asking him to take over the running of AIRMILES and BA Miles in November 2006.
Andrew’s career started by selling holidays and travel at Thomas Cook, where he worked for ten years progressing to management roles before joining British Airways in 1994. |
