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FFP 2009 - Presenter Bios |
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| Co-Chairman: Michael Smith, Director, SeaMountain |
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Michael was formerly a board Director of British Airways Global Financial Services Limited. This included responsibility for developing mileage sales with partners such as American Express, GE Insurance, Avis Car Rental and bringing onboard all the brands within InterContinental Hotels and Resorts portfolio.
Early on in this role, Michael recognized that real value could be delivered by BA (and other airlines) by understanding what customers were actually buying. It was more than just an airline seat, many of them wanted a “one stop” shop for the products ancillary to the flight. As a result, BA developed in-depth relationships with many of its Executive Club partners that delivered more benefits to passengers than just miles. It also delivered an additional mulit million pound revenue stream to BA on the back of these ancillary sales.
Prior to joining BA, Michael was the Marketing and Administration Director for the Financial Services Division of Great Universal Stores plc (at the time, the UK’s largest mail order company with 6 million customers.)
Michael is a founding principal of AirlineMarketplace + Partners, a wholly owned division of Airline Information, where he leads the development of ancillary revenue streams for the group's airline customers. He also runs his own consultancy business, SeaMountain. He is based in Glasgow, Scotland where he graduated with an MBA from the University of Strathclyde Business School as well as having professional qualifications in Marketing and Banking from the UK’s Chartered Institute of Marketing and Chartered Institute of Banking respectively.
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| Co-Chairman: John Bartold, Contributing Editor, COLLOQUY & VP Loyalty Solutions, Epsilon |
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John is Contributing Editor to COLLOQUY® (www.colloquy.com), a magazine and Web site that report on loyalty-marketing programs across all industries, around the globe. Additionally, John is Vice President, Loyalty Solutions at Epsilon, a recognized leading organization provide database marketing, loyalty, creative agency and digital services to Fortune 500 companies. He specializes in develop marketing initiatives to build relationships and alter customer behavior to increase profits and reduce churn.
John is a frequently requested speaker on the subject of marketing and management at conferences around the US. He also serves as a faculty member for the highly popular Loyalty Marketing Workshop offered throughout the USA by the Direct Marketing Association and COLLOQUY®.
John began his career with Maritz, Inc., a market research and performance incentive firm, where he held senior account management and creative director positions over the course of 22 years. He holds a B.A. in Media and a B.A. in Management from Webster University in St. Louis, MO.
Over his career, John has been involved in a broad range of client initiatives across a variety of verticals including clients such as Norwest Card Services (now Wells Fargo), W. W. Grainger, West Marine, Best Buy, CompUSA, Eddie Bauer, Verizon, Sprint, CitiBank, Speedway SuperAmerica, Exxon Mobil, Chevron Texaco, Valero, Sears Canada, Bell Canada, Microsoft, La Quinta Inns and Suites and Charter Communications.
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| Panel Moderator: Nicholas Kralev, Washington Times |
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Nicholas Kralev is the Washington Times' diplomatic correspondent. He has covered and traveled with four U.S. secretaries of state -- Hillary Clinton, Condoleezza Rice, Colin Powell and Madeleine Albright. He also writes the Times' "On the Fly" business-travel column. He is a former writer for the weekend edition of the Financial Times and has a master's degree in public policy from Harvard's John F. Kennedy School of Government. He speaks five languages and has visited more than 80 countries. |
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| Panel Moderator: Roger Williams, Managing Partner, Consulting, Airline Information |
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Roger is co-founder and a managing partner of Airline Information,
where he helped to position the “FFP” and "ARAC" conference brands as premier resources
for airline loyalty and commercial professionals worldwide.
Roger is a leading expert and frequent presenter on loyalty currency management and the development
of future models for frequent flyer reward liabilities. He commands a
consulting portfolio for Airline Information including: network planning, co-branding airline loyalty programs with major music talent, shedding loyalty
currency liabilities, and creating ancillary revenue opportunities for zero
startup costs. Roger is frequently consulted upon by both the investment community and the media on airline loyalty, ancillary revenue and distribution issues. His most recent project includes the design of a series of airline loyalty management calculator tools, the first of which computes liabilities for airline to airline partnerships.
A former system manager for loyalty and alliances at Air Jamaica, Roger established
a solid airline management track record before the age of thirty. Over
a period of 10 years he has fulfilled roles in operations, customer service,
sales, network planning, and marketing. Roger holds graduate degrees in International Relations and Intelligence from Florida International University and the University of Salford in the United Kingdom.
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| Keynote: Cory Garner,Director of Merchandising Strategy, American Airlines |
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Cory Garner was appointed American Airlines' Director of Merchandising Strategy in 2009. Garner leads American's effort to offer the right products, to the right customers, at the most relevant point in the travel life cycle, through the most appropriate channel. His responsibilities extend across all channels and geographies.
Garner joined American in 1998, and has since enjoyed a career spanning Airport Operations, Airline Profitability Analysis, Financial Planning, Distribution Strategy, and International Direct Channel Sales. He holds a BBA, BA, and MBA, all from the University of Texas at Austin. |
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| Keynote: David Canty, Director Loyalty and Partnership Marketing, JetBlue Airways |
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David is Director of loyalty marketing at JetBlue Airways, winner of the Best Domestic Airline title from the Conde Nast Traveler's 2007 Readers' Choice Awards for the sixth consecutive year.
David’s responsibilities include overseeing TrueBlue, the JetBlue card by American Express, partnership marketing, customer research and email marketing. David spent eleven years with Starwood Hotels & Resorts, where he held several senior marketing positions including loyalty and travel partnerships.
Prior to joining JetBlue, David created and launched a new loyalty program ‘AutoZone Rewards’ for the nations largest auto parts company AutoZone. David proudly hails from Cork, Ireland and now resides in Connecticut with his family. |
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| Keynote: Paul Walczyk,Senior Vice President, Client Services, Carlson Marketing |
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Paul Walczyk manages the client account teams and leads new business development in Carlson Marketing’s Atlantic Region.
Paul thinks like the client in order to help drive their business forward. He considers it his job to be the voice of the customer through proactive and innovative means, to meet and exceed expectations and changing needs.
Prior to joining Carlson Marketing in 2007, Paul was managing director of Euro RSCG 4D. There he led a team of 85 in strategic marketing consulting, relationship marketing and new business development. His responsibilities included overall general management, client relationship building and resource management.
Before this, Paul held executive positions at GE Capital, Citicorp Kartenservice (in Germany), Citibank MasterCard and Visa, and American Express TRS. His client experience includes JPMorgan Chase, Saab, Volvo, Bath and Body Works, Time Warner Cable, Sears, Allstate, IKEA, Disney and Macy’s.
Paul earned his BS degree in psychology from Georgetown University and his MBA in marketing management and international marketing form Bernard M. Baruch College in New York. |
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| Keynote: Craig Landry, Senior Vice President, Partnerships and Rewards, Aeroplan |
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Craig Landry is Senior Vice President, Partnerships and Rewards for Aeroplan, located in Montréal, Canada. Craig is responsible for the strategic design and execution of Aeroplan’s commercial plan for both accrual and redemption partnerships. At the Group level, Craig is also responsible for international corporate development activities in the Travel industry including the design and launch of new Travel related business ventures.
Craig was one of the founding executives that helped prepare Aeroplan for its IPO in 2005. In previous roles, Craig held several mandates related to Aeroplan’s member value proposition with responsibility for Aeroplan’s portfolio of rewards, product design and management, membership development, supplier chain management, and profitability/cost management. Craig joined Aeroplan in 2003 as Director, Reward Management, later holding the positions of Vice President, Rewards and Vice President, Marketing. Since his arrival at Aeroplan, Craig has led several corporate initiatives, such as ClassicPlus Flight Rewards (real time dynamic pricing) as well as the introduction of many new reward product lines in travel, retail and entertainments sectors. Prior to Aeroplan, Craig held a variety of positions at Air Canada primarily in Pricing, Yield Management and Network Planning.
Originally from Halifax, Nova Scotia, Craig holds an MBA and a Bachelor of Arts, both from McGill University in Montreal.
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| Presenter: Simon Hay, CEO, Dunnhumby |
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Simon Hay is a leader in shaping the brand value of consumer packaged goods and retail companies worldwide by developing customer-centric business strategies. His keen insight into shopping patterns combined with the ability to develop actionable marketing and retailing programs have transformed the bottom lines of such giants as Tesco and The Kroger Company and others throughout Europe, Africa and The Americas.
Hay spent nearly a dozen years in the company’s London office, leading the strategies behind the Tesco Clubcard program. This loyalty program moved Tesco from the number two grocery chain to the number one position in a few short years.
Since establishing the US office in 2002, Hay has led the development of the “Customer First” strategy at Kroger, significantly impacting the company’s sales and profit performance.
Prior to joining the dunnhumby team, Hay spent seven years with CACI UK, a company that specializes in geographical information and market analysis. Hay was the company’s principal consultant in its retail division.
Hay graduated from the University of Reading in the UK where he studied Human Geography with a special emphasis on retail location planning. |
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| Presenter: Lance Blockley, Global Managing Director, Edgar, Dunn & Company |
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Lance Blockley is the global Managing Director of Edgar, Dunn & Company, a consultancy firm specialising in payments. He has advised issuers, acquirers, third-party processors, technology providers and payment associations in addressing many of the financial sector’s most significant issues. He has 30 years experience in senior management and consulting in the UK, USA, Asia and Australia. He has pioneered the use of transaction data to underpin marketing strategy development and market segmentation, and was the creator of the firm’s powerful Slice & Dice diagnostic tool. Lance holds B.A. and M.A. degrees in Natural Sciences from Cambridge University, England and an M.B.A. from IMD, Switzerland. He is a Fellow of both the Australian Institute of Company Directors and the Chartered Management Institute (UK). |
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| Presenter: Mukund Srinivasan, Business Finance Manager Emirates Group IT, Emirates Airline |
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Mukund is an experienced specialist in determining per unit loyalty tender cost for airlines and managing related implications. He is currently the Business Finance Manager at Emirates Group IT responsible for all revenues, costs and recharges of IT related costs.
Mukund was also the Finance Manager Head Office Commercial Support at Emirates, where he managed all financial aspects for Revenue Optimisation, Network Sales, Pricing as well as the FFP section. He has been a part of the launch team responsible for planning, developing and implementing financial, commercial and operating processes for the frequent flyer program since inception in 2000.
In 2002 Mukund was a member of the study group created by the International Association of Airline Internal Auditors set up to identify the various control issues and risks associated with frequent flyer programs.
Mukund began his career at Emirates in 1992 working in Internal Audit where his specialization was in audits related to Commercial Operations and In-flight Services.
In 1997 he moved to Systems audit and subsequently moved to Management Finance where he was entrusted with managing the budgeting and MIS reporting for the Emirates Group. |
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| Presenter: Scott K. Brandt, Strategy Consultant and Managing Partner, Manta Aviation Insight |
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Mr. Brandt is founder of Manta Aviation Insight, a consulting firm focused on corporate development and strategy in the airline industry. In this role he has advised leading airline clients on the topics of economics and value optimization strategies for loyalty programs. Mr. Brandt worked for United Airlines for 14 years in a number of positions in Finance, Marketing and Strategic Planning. Prior to joining United, Mr. Brandt was a propulsion engineer for Rockwell International. Mr. Brandt has an MBA from Northwestern University’s Kellogg School of Management and a BS in Aeronautical Engineering from the University of Illinois. |
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| Panelist: Marcin Kosciak, Director, Loyalty Programmes Consulting, Comarch |
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Marcin Kosciak is a senior consultant at Comarch, one of the leading IT systems integrators on the Polish market and one of the leading global software houses.
Marcin Kosciak’s responsibilities include the development of loyalty and loyalty card systems, and the IT services that accompany them, for large corporations across the globe. From the very beginning of his career at Comarch, Mr. Kosciak has initiated and formulated many innovative solutions that have made their way into Comarch Loyalty Management, one of the world’s most advanced loyalty management systems. His duties also encompass consulting – concept development, the creation of business plans and project management. Mr. Kosciak is the director of the consulting centre responsible for the development strategy for Comarch Loyalty Management.
Marcin Kosciak graduated with a degree in Management from the Krakow University of Economics as well as a degree in Education from Rzeszow University. His past experience includes work as a university lecturer in the area of project management. His current responsibilities – managing multiple projects simultaneously and running workshops both internally as well as for clients – enable him to utilize the skills and knowledge gained from this experience. |
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| Panelist: Hakan Unlu, System Development Director, Hitit |
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Hakan Unlu heads Hitit’s Product Development Team. Hakan has is an aviation enthsiast since childhood and has over 20 years of professional experience in the airline industry. His professional career started in the Turkish Airlines IT Department in 1987 where he managed a number of large scale projects. In 1998 Hakan joined Hitit to lead product development. Under his supervision, Hitit developed a wide range of airline software which helped it to become one of the fastest growing companies in Europe, the Middle East and Africa in 2006, 2007 and 2008. Hakan has deep experience and knowledge on many areas of airline IT, including revenue accounting, reservations, departure control and loyalty applications. Hakan holds a BS degree in Computer Engineering and an MS degree in Cognitive Science.
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| Panelist: Patrick Grubbs, Senior Director, Travel Industry, Oracle |
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Patrick has over 18 years experience in aviation / transportation industry in the areas of operations, finance, marketing, integration, implementation, consulting, and sales & account management.
He began his career at United Parcel Service in an operational capacity, before moving to American Airlines, where he initially managed several operational groups, including customer service, ramp services, and cargo operations in the field before taking additional leadership roles at American’s headquarters. There, he was instrumental in helping American and American Eagle forge marketing and alliance partnerships across the globe and drive the implementation of new technologies for the airline.
Transferring to Sabre Holdings before it was spun off from AMR, Patrick continued to gain more experience in IT project management, marketing, strategy, business planning, and technology sales. While at Sabre Holdings, he lead the sales efforts for the Airline Solutions division in EMEA and the Americas.
In his current role, Patrick leads Oracle’s Travel & Transportation Industry Business Unit for the Americas. Oracle’s Travel & Transportation IBU is comprised of several sub-segments, including: airline, airports, hospitality, travel agencies, global distribution systems, cruise lines, car rental, roadway, rail, logistic service providers, sea ports, and providing value-based solutions into the Travel & Transportation market.
Patrick holds a Master of Business Administration from Southern Methodist University’s Cox School of Business in Dallas, Texas and a Bachelor of Arts, Law & Society from the University of California Santa Barbara.
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| Panelist: Len Lubbe, CEO, LoyaltyPlus |
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Len, co-founder and CEO of LoyaltyPlus Accolades, has full executive and operational management of the company which is based in South Africa. .
LoyaltyPlus Accolades has been providing CRM, Customer Rewards and Frequent Flier Solutions and Services to the international market for more than a decade. One component of its offering is the LoyaltyPlus Platform. This platform gives clients access to loyalty solutions and services on a hosted (ASP) platform.
LoyaltyPlus Accolades currently provides its solutions and services to a range of industries including Air Transport, Retail, Banking, Medical Insurance and Agriculture.
Len, holds a B.Sc degree in Computer Sciences from North West University South Africa, and has extensive experience of CRM, Loyalty and FFP implementations stretching over two decades.
Len is also a director IC Blue Technologies, Customer Benefit Systems and the Mahala Rewards Programme where he is Chief Information Officer. |
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| Panelist: Brad Ball, President & CEO, LoyaltyMatch |
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Brad is a co-founder of LoyaltyMatch Inc. and has piloted LoyaltyMatch.com which provides a peer-to-peer search and discovery loyalty program marketplace for members encompassing 185 loyalty programs from over 60 countries. LoyaltyMatch.com partners include UpTake.com, PlanetEye and Sustainable Travel. Brad has more than 20 years of international experience as a member of senior leadership teams with Hewlett-Packard, Gemini Networks (a member of the Galileo/Apollo Global Travel Distribution System),Open Text and Kraft. During his time with these companies, Brad was involved in building multi-million dollar CRM and eCommerce solutions for use globally.
In 1999 Brad co-founded and was Chief Marketing Officer for IntellectMarket Inc., a collaborative tools software company located in Santa Rosa, CA. IntellectMarket was sold to CollabNet in 2001. With more than 1.8 million users, the CollabNet Platform is the most widely used Global platform for distributed software development. Brad is also an advisor to AideRSS, an early stage blogging software company and was contract CMO to solar energy company Arise Technologies (APV-TSX) which began trading publicly in 2003.
Brad has co-authored loyalty articles for the American Marketing Associations Marketing Management magazine and presented at numerous marketing, CRM and loyalty conferences. He earned his MBA from McMaster University. |
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| Panelist: Christopher Barnard, President, Points.com |
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Christopher Barnard, President of Points International, co-founded the company in 2000. He has been responsible for corporate strategy, product development, corporate development and financing activities as well as investor relations and has also held various additional interim operating positions including CFO and VP of Product Development and Marketing. In 1998 Christopher also co-founded, Canada ’s first internet business incubator, Exclamation International, from which Points.com was created. Christopher holds a Masters of Business Administrations form the University of Western Ontario.
Points International provides ecommerce solutions to the loyalty points industry world wide. Through a proprietary technical infrastructure, Points offers various white label ecommerce services that allow loyalty programs (frequent flyer miles, hotel points, credit card points, etc.) to increase revenues from their membership bases. Additionally, Points offers the world’s only loyalty management portal (www.points.com) that allows members of multiple programs to track and manage their loyalty currencies like their other financial assets. Through www.points.com, users are able to manage their portfolio of programs, conduct unique redemptions and trade their points/miles with other points.com users through a newly launched peer-to-peer marketplace, the Global Points Exchange (GPX). |
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| Presenter: Tim Winship, Editor-at-Large, SmarterTravel.com |
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Tim Winship is a nationally known authority on the travel industry and frequent flyer programs.
Tim's 20-year travel industry career includes marketing management assignments with Singapore Airlines, All Nippon Airways and The Hilton Hotel Corporation. In particular, Tim's marketing focus was in the area of loyalty programs. He developed new frequent flyer programs (Goldpass and ANA Mileage Club), managed existing programs, and designed and implemented promotions leveraging both in-house and partner programs to gain and retain customer loyalty. In addition to the marketing aspects of the programs, he has had management responsibility for program operations, customer service and IT.
In 1997, Tim launched FrequentFlier.com, a website devoted to helping travelers choose, use and understand frequent flyer programs. And in 1998, he began publishing a weekly email newsletter, The FrequentFlier Crier, which in addition to its frequent traveler constituency is widely followed by travel-industry marketing executives and advertising and loyalty-marketing agencies which serve travel-industry clients. The site and newsletter have won many awards--including the BOOT (Best of Online Travel) award, reflecting the opinions of more than one million online voters--and are featured in the current edition of McGraw-Hill's "Guide to 500 Best Aviation Web Sites," and "net.people," published by CyberAge Books.
In 2007, FrequentFlier.com joined the Smarter Travel Media family of travel websites, together with Airfarewatchdog and BookingBuddy, and Tim became SmarterTravel.com's Editor-at-Large in addition to his continuing editorial contributions to FrequentFlier.com.
His advice and analysis is regularly sought and cited by the mainstream media, including the New York Times, USA Today, Wall Street Journal, CNN, etc.
Tim earned an M.B.A. in marketing from the University of Southern California. Additionally, he holds a B.F.A. in design from California Institute of the Arts, and completed several years of graduate work in philosophy and symbolic logic at California State University, Los Angeles. He is a member of the Society of American Travel Writers. |
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| Presenter: Derek Gerow, Partner, Bain |

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Derek Gerow is a partner in the Dallas office of Bain & Company. He is a leader in both Bain’s Global Transportation Practice and Technology Practice. He joined the firm as a consultant in 1997.
Derek’s work has emphasized corporate strategy and broad-based performance improvement. He has deep industry expertise in airline, travel agency, GDS, hotel, and other travel related areas. Within airlines his focus has been on customer strategy, revenue, distribution, and cost management. Within Technology, Derek has worked across business model strategy, IT outsourcing and supplier management.
Derek earned a Masters in Management with honors from J.L. Kellogg. He is a graduate of Babson College, where he earned a Bachelor of Science in Business with highest distinction. Prior to Bain, Derek advised consumer packaged goods companies on product management, marketing, and sales. Derek lives in the Dallas area with his wife Pamela and their three children, Grace, Jack and Ellie. |
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| Presenter: Stuart Evans, General Manager, ICLP Europe |

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Stuart is passionate about customer engagement and loyalty and for ICLP has led the design and launch of some exciting brand loyalty programmes for Rezidor SAS hotels and Manchester United. He has also enjoyed delivering strategic marketing projects for Star Alliance, Virgin Atlantic, Aer Lingus as well as other non-travel clients.
Prior to joining ICLP, Stuart worked at British Airways where he was heavily involved with driving the BA Miles loyalty programme, alongside other consumer and corporate relationship marketing programmes in the USA and worldwide. In addition he successfully managed the marketing relationships with airline frequent flyer programmes for Hertz Europe.
To complement his international client and agency loyalty experience, Stuart also holds an MA in Marketing Strategy which included research into consumer attitudes towards relationship programmes. |
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| Presenter: Jay Sorensen, President, IdeaWorks |

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Jay Sorensen's research and reports have made him the world's leading authority on the ancillary revenue movement. Recently he was chairman of the first conference dedicated to the topic of ancillary revenue. This event, co-developed by Airline Information, was a resounding success. More than 240 airline executives and ancillary revenue vendors from all over the world attended the Frankfurt conference.
Mr. Sorensen is a veteran management professional with 22 years experience in product, partnership and marketing development. As president of the IdeaWorks consulting firm, he has enhanced the generation of airline revenue, started guest loyalty programs and co-branded credit cards, developed products in the service sector, and helped start airlines and other travel companies.
His career includes 13 years at Midwest Airlines (formerly Midwest Express) where he was responsible for marketing, sales, customer service, product development, operations, planning, financial analysis and budgeting. Mr. Sorensen will repeat his responsibilities as chairman of the 2nd ancillary revenue conference during the latter half of 2008. |
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| Panelist: Ayla Dame, Director, Customer Services, Middle East Airlines |
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Mrs. Damé is responsible for formulating and developing the Loyalty & Communication Strategy of Middle East Airlines (MEA), Lebanon’s national carrier. In her 12-years career with MEA, Ayla spearheaded the launch of Cedar Miles, the airline’s Frequent Flyer Program, whereby her team management and leadership skills drove FFP standards throughought the Airline’s Call Centers, worldwide sales offices, and airport contact points.
Her unique approach resulted in Cedar Miles becoming a “Lovemark” in Lebanon and abroad in key Gulf markets. She also played a key role in the development of MEA’s restructuring plan in her former Advisor position at MEA from 1998 to 2000.
Prior to Middle East Airlines, Mrs. Damé had joined Air Canada’s Head Office after her MBA in Montreal where she held several positions in Aeroplan and International Alliances. Born in Beirut in 1966, Ayla graduated in 1989 with a BSc. In Computer Sciences from the American University in Paris, France, then with an M.B.A. from Concordia University in Montreal in 1991.
As brand guardian for the airline, she takes great pride in MEA’s major image turnaround and Customer Centric approach. She was recently designated to represent Lebanon on the 2008 Jury of the MENA Cristal Advertising awards. |
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| Panelist: Mike Blakey, Senior Director, Loyalty Marketing, Amtrak |

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Michael has managed consumer and business to business loyalty programs for 15 years. The Amtrak Guest Rewards consumer loyalty program provides recognition and rewards to 2 million Amtrak frequent travelers. Amtrak Guest Rewards for Business targets the small business sector. While at Budget Rent a Car Corporation, he oversaw the development of Unlimited Budget, a first of its kind loyalty program linked to a MasterCard debit card for travel agents as well as Perfect Drive, a consumer loyalty program. Michael has a BS degree in Advertising from the University of Kansas. |
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| Closing Keynote: Neil Thompson, Head of Loyalty Practice, Seabury Aviation & Aerospace LLC |

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Neil Thompson is Head of Loyalty Practice for Seabury Aviation & Aerospace LLC, part of the Seabury Group, a leading independent investment banking and advisory group serving aviation, aerospace, and cargo on a global basis. He is a highly experienced aviation loyalty executive, with a 20 year career at Qantas Airways prior to joining Seabury last year. At Qantas, Neil was Group General Manager CRM, which included leadership of the Qantas Frequent Flyer Program, Australia’s leading loyalty scheme with over 5 million members. |
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