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ARAC 2009 - Presenter Bios
 
Chairman: Stewart Wallace, Director, Tiralis Global & Director, Loyalty Plus
Stewart Wallace
Stewart has held senior positions with Emirates (Mercator) and Atraxis and is Director, International Sales at LoyaltyPlus Accolades, a leading international FFP software vendor.
In addition it his role at LoyaltyPlus, he is a Director of Tiralis Global, an airline financial systems and services provider and is Principle Consultant at Global Results, an airline consultancy business focussed on project and programme management in airline IT procurement, working with both vendors and customers.

Stewart’s interest in airline ancillary revenue and customer reward and retention (loyalty) programmes comes from his years of business and leisure flying as a fare paying passenger and his passion for leveraging customer satisfaction to deliver business value.

 
Presenter/ Panel Moderator: Frank Socha, Regional Director (EMEA), ATPCO

 

 

 

 

Frank Socha, a pricing and distribution pioneer, recently made the transition from his successful consulting practice to ATPCO in 2008 to become the Regional Director for the EMEA regions.

Frank began his impressive 30 years in the airline industry at Lufthansa German Airlines, where he worked in Pricing, Revenue Management and Data Distribution. Based on his broad system knowledge, Frank was seconded by Lufthansa to serve as Manager for Product Definition, Input/Output Design and Sales & Marketing of the Amadeus Fare Quote System at its inception in 1988.

Returning to Lufthansa in 1995, Frank implemented that airline's data distribution unit, as its Head of Production, later joining Lufthansa Systems, as Sales Executive for EMEA. In 2002, Frank became the Director, Tariff Industry Affairs, at IATA. In 2004 he founded Airline Solutions, a consultancy focused on delivering solutions for Pricing, Distribution, eTicketing and Business Process Management. Frank joined ATPCO in the Spring of 2008.

LoadFactor Network with this presenter on LoadFactor

 
Keynote: Maria Walter, Director of Merchandising, United Airlines

 

 

 

 

Maria Walter is the Director of Merchandising for United Airlines, responsible for developing and executing the ancillary revenue strategy for the company.  Maria has been in the airline business for over 10 years, with experience in revenue management, interline revenue strategy and marketing.

Maria and her team have led the industry with initiatives such as the introduction of the domestic second bag fee and the recent launch of Travel Options by United, an innovative suite of products and services customers may purchase to enhance their travel experience.  By implementing Travel Options, a simple, yet powerful upgrade program, United has been able to provide their frequent flyers a better in-flight experience, allow less frequent flyers to upgrade when they choose, and make a significant contribution to the company’s profitability.

 
Keynote: Jay Sorensen, President, Ideaworks

Jay Sorensen

 

 

 

 

Jay Sorensen's research and reports have made him the world's leading authority on the ancillary revenue movement. Recently he was chairman of the first conference dedicated to the topic of ancillary revenue. This event, co-developed by Airline Information, was a resounding success. More than 240 airline executives and ancillary revenue vendors from all over the world attended the Frankfurt conference.

Mr. Sorensen is a veteran management professional with 22 years experience in product, partnership and marketing development. As president of the IdeaWorks consulting firm, he has enhanced the generation of airline revenue, started guest loyalty programs and co-branded credit cards, developed products in the service sector, and helped start airlines and other travel companies.

His career includes 13 years at Midwest Airlines (formerly Midwest Express) where he was responsible for marketing, sales, customer service, product development, operations, planning, financial analysis and budgeting.

 
Presenter: Mike Messeroff, Manager, Business Development, JetBlue

Mike Messeroff

 

 

 

 

Mike Messeroff is the Manager of Business Development for JetBlue Airways at the value airline’s headquarters in Forest Hills, NY. Mike has been at JetBlue since May 2001 and has held various roles of increasing responsibility in other departments including Corporate Planning, Operational Planning, Strategic Project Management and Airport Programs. He has used his creativity and various skills to lead and complete many successful projects, including JetBlue’s project team that successfully planned expansion into Latin America and the Caribbean.

As Manager of Business Development, Mike leads the marketing division that manages all ancillary revenue travel product partnerships, including hotels, car rentals, cruises, travel insurance and ground transportation. He also oversees all sales, marketing and strategic efforts for the in-house dynamic packaging product. Mike continues to help JetBlue reach its full potential by orchestrating the new and efficient Commercial Strategy under the guidance of the airline’s EVP/Chief Commercial Officer and SVP of Marketing.

Mike earned a B.S. in Business Administration from the State University of New York at Buffalo. He resides in the Midtown West area of Manhattan with his wife, Alisa, and their new puppy, Rocky.
 
Presenter: Janet Titterton, Business Planning Director, Collinson Latitude

Janet Titterton

Janet leads the sales and marketing and is part of the management team responsible for setting and driving the strategic vision of product innovation for Collinson Latitude. Janet has extensive relationship and interactive marketing experience on both the client and agency side in leading organisations and over 18 years experience defining and developing marketing strategies that have contributed to growth and success. Janet has been involved in the marketing programmes delivering returns for global brands including Symantec, Microsoft, Paramount Home Entertainment, Disney, Barclaycard, Kia, Citroen, and many more.
 
Presenter: Dan McKone, Partner, L.E.K Consulting

Dan McKone

Dan McKone is a Partner in L.E.K.’s Retail & Consumer practice and has been with the firm’s Boston office since 1995. He is a leader in driving customer loyalty and has advised a wide variety of global clients on topics of growth and business transformation.

Dan has directed nearly 200 major consulting engagements spanning mergers & acquisitions, new concept development, pricing strategy, market positioning, organizational design and new business launches. He also manages a number of the firm’s major direct selling relationships. A sample of recent projects include:

Direct Selling
Developed international growth strategy for a direct seller with a leading party-plan model.

Worked for 2 years with a top global MLM on a successful acquisition-led transformation strategy.

Performed sourcing risk assessment for an international direct selling company.

Analyzed and profiled the direct selling landscape for a major private equity player.

Other Retail & Consumer
Developed a pricing and category strategy for multi-thousand unit retail chain.

Created and launched a winning services business for a Fortune 500 retailer.

Developed a new merchandising framework for a major food and beverage company.

Devised a new product development strategy for core category of global consumer products company.

Dan originally comes from a finance background and, prior to joining L.E.K., worked in Latin America for a large multinational corporation. He has an MBA The Wharton School and was awarded an AB, Magna cum Laude, from Dartmouth College with dual majors in economics and government.

 
Presenter: John Swanciger, SVP Marketing and Business Development, EzRez

John Swanciger

As Senior Vice President of Marketing & Business Development, John Swanciger is responsible for sales, marketing, and business development. Prior to joining EzRez, John served as Vice President of Marketing & Business Development for Starwood Hotels & Resorts Worldwide, Inc. where he oversaw global web strategy, online marketing and web partnerships for all Starwood brands. Additionally, John served in a number of management roles at travel site Hotwire, an IAC/Expedia company, where he was a member of the launch team and spearheaded several product lines. He has also served in management consultant roles at Accenture and Cambridge Technology Partners. He holds a B.S. in Finance from Boston College.
 
Presenter: Raphael Bejar, CEO, Airsavings

Raphael Bejar

Raphael Bejar spent 15 years in the airline industry studying finance and purchasing methodology before creating Airsavings in 2001. Having worked previously with Jet Finance, Credit Foncier, and SH&E, he had the experience and vision to apply group purchasing business models familiar in other industries to both the cost reduction and ancillary services area of airline operations.

Through his company, Mr. Bejar has created cost saving opportunities for low cost and mid-sized airlines heretofore unattainable except by industry giants. Three years ago, he combined his innovative group buying technique with burgeoning web services technology to provide ancillary revenue solutions to those airlines as well. Mr Bejar holds a degree in aeronautical engineering from the ESTACA in Paris and a postgraduate degree in Banking and Finance from Paris University.

 
Presenter/Panelist: Bobby Healy, Chief Technical Officer, CarTrawler

Bobby Healy

CarTrawler is a company dedicated to increasing customer retention and conversion by dynamically packaging car rental with airline reservations. Healy’s field of expertise is in architecting and implementing effective distribution strategies that has enabled his customers a rapid, effective shift to direct consumer bookings. He has a demonstrable track record in creating booking engine and middleware solutions for the worlds top airlines, airline alliances and mega travel agencies - including Star Alliance, Hotwire.com, United Airlines, Air New Zealand, Virgin Atlantic, American Airlines, Mexicana, American Express, Sabre, Rosenbluth International and many more.

Healy, recently sold the company he founded Eland Technologies to industry giant SITA , where the solutions he designed and built now comprise 80% of the worlds top 20 airlines, and has now moved to CarTrawler as a continuation of his mission to reduce distribution costs in the industry, while maintaining high margin for the largest travel companies in the world.
 
Panelist: Beth Godlin, Executive Vice President, Chief Sales and Marketing Officer, Mondial Assistance

Beth Godlin

Beth Godlinwas one of the founders of the company that is now Mondial Assistance USA, overseeing sales, marketing and communications. Under Beths direction, Mondials trusted travel insurance brand, Access America , has become a leading choice for US travelers. As a member of the senior management team responsible for developing and executing sales and marketing initiatives, she has contributed greatly to AccessAmericas growth in traditional and online product development and distribution. Beth holds a bachelors degree from the State University of New York, a masters from the University of Marylandand a certificate in Executive Education from Columbia Business School.
 
Presenter: Kyle Moore, Vice-President, Product Marketing, Sabre

Kyle Moore has been with Sabre for over 10 years, with experience across a variety of disciplines. He currently leads the Product Marketing team responsible for setting Sabres product strategy across the air and ground distributions spaces, as well as the Sabres Enterprise Data Management strategy. For airline distribution, this includes identifying where Sabre evolves its core participation, its connectivity tools, its point-of-sale shopping technology, and its inventory solutions.


Prior to this, Kyle had marketing responsibility for hotel distribution and a large variety of Sabres solutions offered to airlines for their internal automation needs, including tools to facilitate crew management and airport staffing, loyalty tools, cabin services, and reservations point-of-sale tools. He also has experience in corporate travel management and online travel, as well as traditional agency shopping and booking behavior.


In addition to these roles, Kyle has worked in corporate strategy and business development, participating in several of Sabres largest partnerships and acquisitions, as well as in corporate finance.


After completing his MBA, Kyle started his career in finance at American Airlines, where he also focused on risk management. Kyle and his wife, Nancy, were married in 1996. They have two children, a son, Alexander, born in 2002 and a daughter, Sydney, born in 2004.

 
Presenter: Nigel Brownlow, Vice-President Commercial Intelligence, InterVISTAS
Nigel Brownlow

Mr. Brownlow is Vice President with InterVISTAS Consulting where he leads the company’s revenue management practice. Mr. Brownlow has over 24 years of airline commercial management experience and has held positions in product management, route planning, fleet evaluation, pricing, product distribution and revenue management. He has been consulting in revenue management since 1992 and has led revenue management studies for the full range of business models from international to regional airlines and from traditional legacy to low cost carriers. Mr. Brownlow’s revenue management clients have included Japan Airlines, KLM, TWA, SpiceJet, GoAir, liat, and Copa Airlines.

Prior to joining InterVISTAS, Mr. Brownlow held positions as President of Sherpa Decision Systems, Senior Consultant with Aeronomics Incorporated, and Market Development Manager with Air Canada. Mr. Brownlow is the creator of InterVISTAS’ revUP! revenue management system and IATA’s Airline Business Simulation Model.

 
Panelist: Oliver Wallace, Director Corporate Sales, Cathay Pacific

Oliver Wallace

Oliver is currently working as Corporate Account Manager for Cathay Pacific in the UK. Based in London, he describes the airline space as not just his “day job” but also his passion and hobby.

When working for PSA Peugeot Citroen (Europe’s 2nd largest vehicle manufacturer) he developed the concept of a-la-carte fees at workshop level, most notably as an after sales value add proposition which, at that time was a concept far from developed at franchise dealer level in either Europe or the UK.

As Commercial Manager for Peugeot, Oliver worked on the inception and development of the Peugeot loyalty proposition. Airline Loyalty is a subject of which Oliver has particular knowledge and holds his special interest.

Oliver holds an Honours degree in Business Administration from De Montfort University


 
Panelist: Adam Bauer, President, Air Meals

Adam Bauer

Adam Bauer is President of Air Meals, a software provider that enables an airline’s passengers to book in-flight services at time of ticketing and check-in that are delivered directly to their seats. Air Meals’ flagship product, AM-1, recently won a prestigious Mercury Award from ITCA.

While Managing Principal for a management consultancy, Adam was entrusted by executives at Fortune 500 firms to solve some of their most important IT challenges, including retail banking which passed through an identical movement that airlines now find themselves entering. Air Meals is his second internet commerce company that he co-founded and led. Academically, he holds two undergraduate degrees in business and an MBA along with honors and distinctions.

Adam lives near San Francisco, California and enjoys outdoors sports, is an active member of his church, and is married with two young children.

 
Panelist: Carrie DeMoss, Manager Industry Solutions, ATPCO

Carrie DeMoss

Carrie DeMoss is a Manager of Industry Solutions in the Product Marketing and Development division at Airline Tariff Publishing Company. Ms. DeMoss has 23 years of airline industry experience. She joined ATPCO in 2006 and since joining has had primary responsibility for marketing and development of Automated Reissues and Refunds, Optional Services, and Branded Fares. Prior to ATPCO, Ms. DeMoss spent 11 years with American Airlines in the areas of Reservations and International Pricing. In 1997, Ms. DeMoss joined Sabre Holdings, Inc. as a Business Analyst in Fares and Pricing Development focused on numerous core pricing funtionalities such as Pricing Unit and Automated Reissue Pricing.

 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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