The FFP Currency calculator gives you an instant net performance readout. This is located in the burgundy box at the bottom of the calculator screen. It will indicate how much money you owe your partner, how much your partner owes you, and a point/mile differential that will instantly let you know if you can offer partner members more miles in the form of bonuses to increase traffic or if you are in a deficit.
The net performance box represents the true spirit of airline-to-airline loyalty partnerships. The ultimate goal should not be to earn profits from the sale of miles to your airline partner, but rather to attract new traffic and thus revenue by offering accrual opportunities on your flights. Secondly partnerships should help to increase loyalty and customer satisfaction by offering redemption on partner operated flights. At the same time, allowing for your partner's members to redeem on your flights adds the necessary mutual value to maintain a fruitful partnership. Besides aligning yourself with a partner with a complementary-sized member base and route network, performance within airline loyalty partnerships should be monitored closely in order to maintain relative fairness.
On behalf of Airline Information, Comarch, and the entire FFP Community, we trust you will find this calculator useful for both tactical and strategic management of your loyalty partnerships. |