Mega Event 2019 Presentations

Photo: Networking at Mega Event 2019 in St. Petersburgh Beach, Florida

Mega Event is the Airline and Travel Industry conference for maximizing revenues from Loyalty Programs, Ancillary Revenue Generation and Co-Branded Credit Card Programs. The 2019 9th annual Mega Event's theme was Engage, Experience and Execute on offering the best customer experience via all channels.

Mega Event covered four conference tracks in a single venue: 1) Loyalty Conference 2) Ancillary Revenue & Merchandising Conference 3) Co-Brand & Travel Rewards Conference & 4) Loyalty Security Conference, as well as the 2019 Mega Awards sponsored by Avis-Budget Group.

Scroll down to see the 2019 Mega Event presentations that were made available for sharing. (Note: The Loyalty Security Conference presentations must be requested separately from the Loyalty Security Association.)


Click on the button above to see the complete agenda in PDF format.

► Learning from other industries: the move from points & rewards to emotional & experiential moments
• Marti Beller, President, Kobie 

► Building a business case for Blockchain in the loyalty arena
• Noah Marconi, CTO, Tag Innovation
• Morgan Kelly, CEO, Tag Innovation

► Applying the best of personalisation from terrestrial retail to increase ancillary revenue
• Robin Hopper, CEO, Guestlogix 

► Travel gift cards/prepaid products: What is happening globally with programs & reward redemption options?
• Todd Tomlin, Head of Strategic Partnerships, TripGift 

► How will digital commerce enable growth of the loyalty market?
• Blair Koch, SVP Customer Success & Delivery, President of Americas, Datalex USA 

► Case study: Machine learning to personalize & price dynamically
• Madhu Sudan Kummara, Manager RM Solutions & Innovations, Etihad Airways 

► Where do your customers actually spend their money – with and without you?
• Brian Geary, Commercial Director, Beyond Analysis

► How global best practice & innovation could shape the ultimate co-brand
• David Edwards, Director, Auriemma 

► Managing complex loyalty partnership ecosystems through blockchain-based solutions
• Peter Gerstle, Head of Travel Products, Collinson 

► The use of dynamic, interactive emails/messaging to increase ancillary revenue
• Brad Berkson, Chief BD & Strategy Officer, SeatAssignMate.com 

Panel Session:  Installment loans – why should consumers go to the trouble, rather than using a credit card?
Moderator:
• Jack Drew, Director, Auriemma Partnerships

Panellists:
►  Rob Borden, Vice President Commercial, Uplift
►  Todd Tomlin, Head of Strategic Partnerships, TripGift 

► Travel trends impacting your customers & how to implement them
• Tom Madden, Senior Partner Client Success & Growth, ICF Next 

► Getting your credit card to the front of mobile wallets
• Mark Sullivan, Principal, Sullivan Marketing Consulting Group

► Driving direct channel growth selling vacation packages
• Seth Cassel, President, EveryMundo 

► Linking student loans to customer loyalty
• Laurel Taylor, Founder & CEO, Future Fuel

► Best practice in customer acquisition
• Mike Bernat, VP Product Management, BookIt.com
• Barry Landes, VP Business Development, Intent 

► The human & digital moments that matter most along the customer journey
• Scott Robinson, VP of Loyalty Design & Strategy, Bond Brand Loyalty 

► Enabling peace of mind with real time information
• Tracie Carillo, SVP Business Development & Marketing, Travel Incorporated 

► How loyalty programs can benefit from trend of convergence between loyalty & payments
• Klaus Kohler, Director Sales & Business Development, Loyalty Partner Solutions

Click on the button above to see the complete agenda in PDF format.